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Based on stimulus-organism-response (S-O-R) theory and a serial multiple mediation model, this study aims to examine the relationships between cultural values and energy-saving behaviors as well as the mediation mechanisms of attitudes towards energy-saving and energy-saving intentions underlying these links.

A sample of 1,514 urban residents collected in five big cities in Vietnam and Structural Equation Modeling were employed to test the hypothesized model.

The study yields that energy-saving behaviors can be directly influenced by long-term orientation, but not by collectivism, while both collectivism and long-term orientation work as stimulus which immediately inspire attitude towards energy-savings and energy-saving intentions. Interestingly, attitudes towards energy-saving and energy-saving intentions not only serve as the most crucial predictors of entrepreneurial behaviors but also cooperate a serial mediation role in the impacts of cultural values on energy-saving behaviors.

The findings of this research can be valuable for policymakers to inspire urban residents’ energy conservation behavior for sustainable development goals.

This study contributes to the pro-environment literature by adopting the S-O-R theory to investigate the impacts of cultural values on the energy-saving attitude-intention-behavior relationships, explain the underlying mediation mechanism of energy-saving attitudes and intentions in transferring the influences of cultural values on energy-saving behaviors, and bridge the attitude-intention-behavior gap in the energy-saving research.

Energy-saving behavior of individuals is essential to minimize energy use and reduce the emission of toxic gases. This study's actual focus is to find out the determinants of the energy-saving behavior of individuals in the workplace.

As a theoretical research model, the extended theory of planned behavior (TPB) has been used to analyze the determinants of energy-saving intentions. A survey method is used to collect 289 valid data, and structural equation modeling (SEM) is used to analyze the data.

The final result shows that the variables attitude at home, subjective norm (SN) and descriptive norms positively impact intention to save energy at the workplace. In contrast, the construct attitude and perceived behavior control is insignificant in this research. On the other hand, the personal moral norm (PMN) is a powerful predictor of individual energy-saving intentions at the workplace.

This research provides insights that will help the organizations understand the behavior of individuals at the workplace for energy-saving intentions to formulate such policies that will enhance individuals' practice for energy savings.

This study aims to explore students’ sustainability attitudes and behavioural intentions and their relation to energy use, to promote energy saving and decarbonisation in higher education settings.

The authors used a validated energy literacy survey to assess undergraduate students’ attitudes and behavioural intentions towards energy saving in two countries (Brazil and Belgium). The questionnaire, administered online, comprised 23 Likert scale questions and three questions eliciting socio-demographic information. Results were analysed using a linear regression model and compared with previous research using the same energy literacy instrument.

The research identified three dimensions of sustainable attitudes: citizens’ role, scientists’ role and government’s role, explaining 65.5% of respondents’ energy-related attitudes. Three dimensions of sustainable behaviours were identified, explaining 64.5% of energy-related behavioural intentions: consumption of eco-friendly products, financially driven behaviours and household energy saving. The linear regression model identified scientists’ role, consumption of eco-friendly products and financially driven behaviour as the key predictors of student energy use. Differences between the two contexts also emerged.

Individual action to improve energy saving is necessary, but not sufficient for decarbonisation. However, student attitudes and behavioural intentions towards energy are an important element of campus decarbonisation: these “micro” experiments can become a “network” searching for synergies at the campus level (in collaboration with the neighbourhood) and act as a catalyst towards a more profound carbon-free society. Limitations of the research include the use of a survey to ascertain estimates of energy use; however, the study offers a model for further research and a mode of analysis that would be useful to other researchers.

This research enables universities to better understand the drivers and barriers to student energy-saving activities and thereby promote decarbonisation on campus. This is a crucial underpinning in the creation of sustainable universities, linking education and campus developments. This survey was one of the catalysts to set up a total new maintenance energy performance contract (MEPC) at one of the authors’ institutions, where energy efficiency was realised alongside other sustainability aspects, such as water saving, circular renovation and waste reduction.

This research illustrates the challenges and opportunities of working with key stakeholders in university settings for university-based decarbonisation efforts. Intensive involvement of students and teachers in the new MEPC offers an example of co-creation with building “users” – which may have implications for other university building developments. Increasingly, universities need to consider the need for a new business model in which shared and multiple value creation is a key feature. Treating societal challenges as business opportunities is an important new dimension of corporate strategy and a powerful path to social progress, which higher education institutions should not overlook.

Student attitudes and behavioural intentions towards energy are an important element of campus decarbonisation and can act as a catalyst towards a carbon-free society. Although energy literacy research has been undertaken in the USA and UK, this research is the first of its kind for Belgium and Brazil, and the mode of analysis – using a linear regression model – differs from the earlier work, offering a novel methodological approach.

The COVID-19 pandemic has caused a dramatic impact on energy supply and demand. It is vital to understand households’ behaviour with regard to energy, particularly during the pandemic, to deploy future sustainable energy systems. This study aims to investigate the nexus of Malaysian households’ energy consumption behaviour in relation to various electrical appliances, their energy-saving appliance purchasing behaviour and their current possession of energy-saving appliances during the pandemic, especially during the lockdown period, from the perspective of the energy cultures framework.

The partial least squares structural equation modelling technique was used to test hypothesised relationships based on the 1,485 pieces of household data collected using an online and physical survey during the lockdown period in Malaysia.

The energy-saving behaviour cultivated due to the impact of the COVID-19 pandemic led to residential customers’ intentions to purchase energy-saving appliances which subsequently led to their current possession of energy-saving appliances. Indeed, energy-saving behaviours in the kitchen, entertainment, office, home lighting and cooling appliances have more than 77.4% influence on their purchasing behaviour. The consumer’s purchase behaviour for energy-saving appliances has a significant, partially mediating influence on the energy-saving behaviour of various electrical appliances and the consumers’ current possession of energy-saving appliances.

This study could be enhanced by improving the sample using a higher-income group and involving other parts of Malaysia such as the southern region. The findings do extend the energy cultures framework by demonstrating the mediating role of households’ energy-saving appliance purchasing behaviour on the relationship between their energy consumption behaviour in relation to various electrical appliances and their current possession of energy-saving appliances.

The results of this study will help develop future action plans for transitioning to energy-saving appliance practices.

This paper examines the effects of the COVID-19 pandemic on future energy efficiency practices in developing countries from the perspective of the energy cultures framework.

This study aims to integrate the theory of planned behavior (TPB), norm activation model (NAM) and stimulus–organism–behavior–consequences theory (SOBC) with the moderators to investigate the main determinants of energy-saving behaviors as well as how group-level factors and media publicity significantly facilitate the energy-saving intention-behavior linkage among dormitory students in higher education institutions (HEIs).

A valid sample of 325 dormitory students resided in universities of Vietnam and a three-step analysis approach via SPSS 28.0 and AMOS 25.0 were used to test the hypothesized model.

This study yields that external stimuluses (subjective norms and perceived behavioral control) positively and strongly stimulate energy–energy attitude, while internal stimuluses (ascription of responsibility, awareness of consequences) arouse personal norms. Both internal and external stimuluses were found to have serially mediation effects on energy-saving behaviors via attitude toward energy saving, personal norms and energy-saving intention. Remarkably, group interaction and media publicity exert prominent positive moderation effects on the energy-saving intention–behavior relationship.

The findings of this research can be valuable for HEIs and policymakers to inspire university students’ energy conservation behavior for sustainable development goals.

This study contributed to the proenvironmental literature by adopting the SOBC paradigm that strengthens the integration of TPB and NAM models to explore the main determinants of dormitory students’ energy-saving behaviors, explain the underlying mediation mechanisms of organisms and behavioral responses and illustrate the moderation role of group-level factors and media publicity.

There is an unresolved paradox concerning electricity energy-saving behaviour. On one hand, there are many studies on energy-saving behaviours and on the other hand, recent research stresses that there exists large amount untapped potential in terms electricity energy-saving behaviours. Therefore, it becomes pertinent to revisit the construct of electricity energy-saving behaviours qualitatively to enlarge the spectrum of understanding. The purpose of this paper is to answer the research question why do not customers care about electricity energy-saving behaviours.

A qualitative study is undertaken in Western India using grounded theory methodology. The basic steps in the analysis of qualitative data consist of coding the data, combining the codes into broader categories and themes, and interpreting the results.

The study identifies seven categories of determinants of electricity energy-saving behaviours. Policy implications and limitations of the study are discussed along with areas of future research directions.

This is the first study to unearth the dimensions of electricity energy-saving behaviour.

Energy conservation literacy within households is a contemporary and topical issue globally. However, scant research has been conducted on energy-saving literacy amongst Ghanaian households. To substantiate the problem, this paper aims to examine energy conservation literacy and behaviours among Ghanaian households in the Greater Accra Region.

The study assessed household electricity use and explored determinants of household energy conservation behaviours. Data was collected through a survey administered to households within the target region and analysed using descriptive statistics and Spearmen’s rank correlation.

Results showed electricity conservation among households is greatly influenced by the number of household occupants, household income levels, and the quality and quantity of appliances. The study also found that conservation behaviours are positively correlated to the number of occupants, household income levels, the quantity of electrical appliances, age of household members, number of rooms and level of urbanization within the home’s geographical region. Cumulatively, the findings suggest households held positive attitudes towards efficient energy practices. Enigmatically, the use of energy-conserving alternative technologies was not widely used by households; hence, this factor does not significantly affect household energy conservation.

Although limited to Ghana’s capital region, the findings can be used to inform policy and regulations at the regional and national levels in designing an efficient and effective mechanism to reduce the country’s overall energy use.

Premised upon the findings, the study recommends an intensification of education and awareness-creation on various energy-saving regulations and initiatives and thorough education on the usage of standardized (approved) refrigerators to promote the consistent adoption of energy conservation measures among households.

This study pioneers investigations into the influence of household demographic variables on overall electricity conservation behaviours exhibited by Ghanaian households

This research aims to examine behavioral intentions toward purchase of energy‐efficient products utilizing the theory of reasoned action framework.

Survey data from a sample of 202 shoppers of electrical appliances and small electronic products was utilized to estimate the proposed model.

The main finding is that attitude toward energy‐efficient product has a stronger effect on intentions compared to the subjective norm component.

In order to maximize use of their financial resources, companies marketing energy‐efficient products need to focus more on enhancing consumer attitudes toward their brands and spend relatively less on efforts to educate consumers about using energy – efficient appliances in general.

Since attitudes are formed from beliefs and knowledge, use of informational ads that clearly illustrate energy‐saving consequences of their specific brands of products will be an effective marketing approach.

This study is timely considering the recent steady increase in energy prices accompanied by growing environmental concerns among businesses, governments, and consumers.

The purpose of this study is to predict the antecedents of consumers' purchase intention of energy-efficient home appliances. This study incorporated two additional constructs (knowledge of eco-labels and knowledge of eco-labels) in the model of the theory of planned behavior. Consumers' enhanced trust for energy-efficient products is crucial to purchase intention. The second construct is consumers' knowledge of eco-labels. Knowledge of eco-labels would help to assess consumers' tendency toward environmental problems and intention to purchase energy-efficient home appliances.

This study used a quantitative approach using a survey (questionnaire) method to collect data of respondents. Non-probability quota based on age and convenience sampling techniques were employed to select the participants of this study.

The findings of the study revealed that consumer knowledge of eco-labels, green trust, subjective norm, attitude and perceived behavioral control have positive influence on purchase intention of energy-efficient home appliances.

Eco-labels are served as a marketing tool to distinguish producer's products from others. Prior studies have only focused on consumers' general knowledge. This study helps marketers to understand and design strategies to generate more value for green consumers. This study also contributes to the literature on green marketing by employing the theory of planned behavior.

This study aims to understand the house owners' energy concerns. An exploratory inductive research design has been chosen to explore the perceptions of households towards the modernization of energy use in residential buildings. Face-to-face interviews with experts and households were conducted in Baden-Württemberg, Germany to collect the data. This study found that most of the house owners do not know about the benefits of increasing the energy performance in residential buildings and which energy efficiency potentials they can acquire. Additionally, house owners’ superficial knowledge creates fears and doubts concerning the modernization of energy use in residential buildings. Moreover, this study found that the local public administration, such as the municipalities, has a good reputation among households. Hence, public marketing activities should be run locally. It is suggested that the public administration should not conduct any public marketing activities without the support, for example, of the mayor. Further, it is necessary to supply the house owners with clear and understandable information on the topic and to demonstrate the functionality of the technologies to increase energy efficiency in residential buildings. Moreover, interpersonal communication such as a hotline and personal advisory service concerning energy-efficient refurbishment of residential buildings can be very beneficial to support the households. Local public administration should aim to introduce public marketing activities to enhance the modernization of energy use in residential buildings.