Search results

Image congruence is one central metrics that significantly influences image transfer. Nevertheless, studies on impact of image congruence on consumers' attitudinal and behavioral components in the context of sport tourism remain few. Therefore, this study aims to investigate the relationship among image congruence between sport event and host city, spectators' attitude toward the event and city and their intention to revisit and recommend the event and city. A mediating role of attitude in the relationship between image congruence and behavioral intention was also examined.

The study selected non-local spectators of the F1 Chinese Grand Prix and Shanghai ATP Masters 1000 as the participants. A total of 491 valid questionnaires were obtained from the survey of two events, including 222 from F1 Chinese Grand Prix and 269 from Shanghai ATP Masters 1000. Among respondents, 360 were Chinese spectators from other regions (73.3%) and 131 were international spectators (26.7%). The data were analyzed via descriptive statistics, correlations, factor analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), hierarchical regression analysis and ANOVA.

The results showed that image congruence between sports event and host city had a positive impact on spectators' attitude toward and intention to recommend the city; but it had no significant impact on attitude toward event, intention to revisit and recommend the event and intention to revisit the city. Attitude toward event had a positive impact on intention to revisit and recommend the event, and attitude toward host city had a positive impact on intention to revisit and recommend the city. In addition, attitude toward host city fully mediated the relationship between image congruence and intention to recommend the city.

The current study provides a meaningful contribution to the existing literature by examining the impact of image congruence on spectators' attitudinal and behavioral components in the context of sport tourism.

Irrespective of the popularity of country-of-origin research in international marketing, no attention has been paid to effects which stem from the declaration of a product's local origin, like “Made in City X”. In this study, insights from country-of-origin research as well as exploratory qualitative studies are used to model determinants of preference for local products. Conjoint analysis results based on a sample of consumers from three neighboring cities in Germany show the importance of local origin for product preference. Structural equation analysis sheds first light on the mechanism of city-of-origin effects.

The purpose of this paper is to investigate how electronic word of mouth (e-WOM), attitude, and city image affect tourists’ intention to visit a tourism city.

Drawing from the tourism management literature, the authors hypothesize and test the relationships among e-WOM, attitude, overall city image, and visit intentions. Structural equation modeling was conducted to test the proposed relationships among the variables.

The empirical results suggested that e-WOM has a positive and significant influence on tourists’ attitude and overall city image. Further, e-WOM, attitude toward city, and overall city image were significant determinants of visit intentions.

The paper contributes to understand the relationship between four constructs of e-WOM, attitude, and overall city image and visit intentions, tested in city tourism in the context of a tourism city.

One of the most consistent and widely discussed findings in research on citizens' attitudes toward the police is that African‐American citizens view the police less favorably than do white citizens. Frank and his colleagues, however, found that in Detroit African‐American residents held more favorable views of the police than did white residents. They suggested that as a result of “ethno‐racial political transitions” occurring in large cities attitudes toward the police of both African‐American and white residents may have changed. The current study seeks to examine this issue in Washington, DC which has undergone similar demographic and political changes.

Data for the current study were taken from a 1998 survey of households in 12 US cities conducted by the Bureau of Justice Statistics.

The results suggest that, although Washington, DC has undergone an “ethno‐racial political transition”, African‐American residents reported less satisfaction with the police than did white residents.

The study is limited by cross‐sectional data and the unique nature of politics and policing in Washington, DC. Future research using longitudinal data should consider these issues in other “transitioned” cities.

Examines African‐American and white citizens' attitudes toward police in Washington, DC.

The purpose of this paper is threefold: developing an effectiveness communication model for a city rotary event. Empirical validation of the new effectiveness model based on a city cultural festival event to explore the similarity and difference of perception change on event attendance. Providing a structural equation modeling (SEM) analysis of communication model for both professional event organizers and PCO guidelines when determining an event’s marketing strategy priorities.

The authors use SEM to verify the relationship between variables, and path coefficient comparison analysis which was adapted for model verification and hypothesis testing. Analytical methods included reliability analysis, descriptive statistical analysis, Hotelling T ²-test, SEM analysis.

This result demonstrates that attendee increased their emotion, attitude, city brand image as result of the event activities, and positive event emotions have the highest influence toward to a positive city’s brand emotion. A positive city brand emotion especially has the second highest influence on attendee next event retentions. A positive city brand emotion will lead to a positive city brand attitude, but city brand attitudes will not have a positive impact on retentions.

The contribution and value of this study is that the authors established a new effectiveness communication model which introduce the city branding concept into the research. The study provides empirical evidence of the effectiveness illustrations of the application in the communication model. The research meets the objective in this effectiveness communication model. It illustrates the directions for how an event should be designed in order to create a positive city brand attitude for retention.

The purposes of this study are to empirically test the differences among three major cities in India by their affluence level, selected factors related to consumer purchase behaviors, and to examine the regional differences in purchase behaviors.

A total of 652 usable data were collected from consumers of age 18 years or older residing in Mumbai, New Delhi, and Bangalore, India via mall intercept surveys.

Overall, the findings confirmed that affluence level in each region explains the variances in region's values, attitudes, lifestyles, and consumption patterns of foreign branded goods. That is, Mumbai (i.e. the highest GDP among the three cities) showed individualistic characteristics (i.e. lower levels of face saving and group conformity). Attitude toward economizing was found to be inversely related to a city's affluence level with Bangalore (least affluent) having the highest attitude toward economizing and Mumbai (most affluent) having the lowest attitude toward economizing. Mumbai and New Delhi consumers purchased significantly more foreign jeans than Bangalore consumers. In purchasing foreign brand goods, social attributes (i.e. brand name and latest fashion) were more prominent in Bangalore consumers who are the most collectivistic in this study.

The findings of this study convey a clear message: assuming Indian consumers are the same across regions is a mistake and a localization approach should be considered to market to each region.

This study is one of the first attempts to examine regional differences in the Indian market. This study adds empirical evidence that differing economic affluence levels are critical in estimating consumption differences by region.

This research updates and expands upon Decker’s article “Citizen attitudes toward the police: a review of past findings and suggestions for future policy” by summarizing the findings from more than 100 articles on perceptions of and attitudes toward the police. Initially, the value of research on attitudes toward the police is discussed. Then the research pertaining to the impact of individual level variables (e.g. race) and contextual level variables (e.g. neighborhood) on perceptions of the police is reviewed. Studies of juveniles’ attitudes toward the police, perceptions of police policies and practices, methodological issues and conceptual issues are also discussed. This review of the literature indicates that only four variables (age, contact with police, neighborhood, and race) have consistently been proven to affect attitudes toward the police. However, there are interactive effects between these and other variables which are not yet understood; a finding which indicates that theoretical generalizations about attitudes toward police should be made with caution.

The purpose of this research is to investigate how branding theories can be applied to place branding. It aims to examine how internal stakeholders, specifically a city's residents, are fundamental in the brand‐building process.

A conceptual model with a theoretical basis in the branding literature is developed to illuminate the antecedents of self‐brand connection and brand advocacy in the context of city branding. The model is then tested using structural equation analysis on a sample of residents from an American city that has taken a cultural/entertainment approach to its branding efforts.

Findings indicate that brand associations, including attitude toward the branding efforts of the city, perceived quality of the brand and the uniqueness of the brand, are crucial in the branding and positioning efforts of a city to its residents. When strong brand associations exist, residents may develop such a connection to the brand that it becomes reflective of their self‐concepts. When this occurs, a self‐brand connection is formed and residents may become advocates of the brand.

This research has special implications for places and municipalities that are in the process of developing branding strategies for their locales as well as those interested in achieving a competitive advantage with existing brand management systems.

This research provides further insight into the application of branding theory to places and destinations. Implications for developing effective brand management systems that appeal to local residents are enumerated.

Research focussing on US citizen attitudes of police has concentrated on city policing agencies, neglecting varying attitudes toward county and state police. Attempts to fill this void by testing the effects of individual and contextual variables on citizen evaluations and police performance across city, county and state levels using data collected from a state in the western USA. Finds differences in evaluations depending on age, gender, initiation of contact and previous experience. Discusses the implications of these results and suggests topics for further research.

The essence of community policing is a police‐community partnership for identifying, prioritizing and resolving citizen problems. The nature of community policing demands that attention be paid to public expectations of police, and implies listening to citizens and taking their problems seriously. A critical precursor to community policing is identifying citizens’ perceptions of police and their local neighborhoods. This paper presents findings from the Harrisburg Citizen Survey – 1999, in which citizens were asked a series of questions regarding their attitudes toward their local police, their fear of crime, and their perceptions of physical and social incivilities in their neighborhoods. The overall research question for the paper is “Can attitudes toward police be predicted by citizens’ perceptions of physical and social incivilities, their fear of crime, and contact with police, controlling for age, gender, race/ethnicity, household income, and level of education?”