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This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and attitudes, aiming to unclutter a crowded research landscape by providing a holistic perspective of product/brand place associations.

The paper draws on extant literature to identify, analyze and discuss the consumer dispositions, theories and other elements related to place.

In total, 32 dispositions, 10 inputs to image formation, 28 permutations that complicate the understanding of place images, and 18 outcomes are discussed, providing a comprehensive perspective of the images of, and behaviours towards, various types of places from neighbourhoods to countries and beyond.

Of the large number of constructs and combinations among them that are discussed, some have been studied fairly extensively, but most comprise “the road(s) less travelled”. The paper identifies relevant research gaps and numerous opportunities for new research.

Managers are aware and act upon some of the inventoried dispositions but can benefit by considering the complete array of constructs and concepts that are discussed.

Individuals’ dispositions towards various places help to shape their self and social identities and are important in their daily life and consumption behaviour.

The study brings together for the first time a complete inventory of place-related dispositions alongside a wide range of related theories and concepts, thus advancing our knowledge of the nature and role of the country and other place-related images of products and brands.

This paper aims to develop a model that explains the moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions. The authors build their work on moral foundations theory and the social theories of Emile Durkheim.

Theory-building from general theories of motivation is grounded in cultural norms, and empirical research is conducted to test theoretical propositions.

The focus is on the theoretical implications of binding or individualism morals of consumers within social groups. Consequently, variables in the model relate to ethical themes of community, autonomy and divinity. This theory posits that, for a variety of considerations, loyalty has a direct and positive effect on consumer ethnocentrism and on consumer cosmopolitanism. Serendipitously, other moral foundations have negative effects. The authors theorize that negative relationships exist between authority and consumer cosmopolitanism, and between sanctity and consumer ethnocentrism. This model also illustrates that consumer ethnocentrism positively predisposes favorable domestic product judgments.

New ethical factors in consumer dispositions affecting product purchase decisions are explored. Hypotheses can be empirically replicated and moderated in future research.

Marketers can use the variables of personal values, moral foundations and gender role identity to fashion marketing communications and to target selective consumer segments.

The persuasion process of social marketing will be enhanced by understanding relevant motives.

The use of the fine-grained moral foundation antecedents to predict consumer predispositions of ethnocentrism and cosmopolitanism is without precedent.

The literature on consumer morality and consumption is spread widely across many research streams and would benefit from grouping under selected themes so that scholars’ work can be guided by the compass of these themes. It is also important to add studies to each of these themes to serve as gateways that will guide new research. The aim of this special issue of the Journal of Consumer Marketing was to achieve precisely this purpose. The purpose of this paper is to open the gate to the exploration of the themes that today describe this landscape.

The paper assesses the contributions made in each of several domains to better understand, why and how moral consumption works, what its ingredients are and how it may grow in the future. There are at least four domains of morality and moral consumption studies as follows: the formation of the moral self and moral identity; moral identity and ethical consumption; moral reasoning (cognitive processes) and moral choice; and the moral self and marketing. Each of these domains of work provides insight into the moral consumption phenomenon.

The authors highlight the development of the moral self and underscore the significance of the relationship between identity development and the individual’s moral actions and by extension the significance of that relationship in moral consumption. Also, the paper adds to the current discussion on morality and ethical consumption by underscoring their interlinked nature and how that linkage can drive consumption behavior, highlight the cognitive processes involved in moral choices and how consumers reason to arrive at those choices. Finally, the authors provide examples of the workings of moral identity and reasoning in consumption contexts more directly.

Each of these morality and moral consumption domains of work provides unique insights into the moral consumption phenomenon; thus, it is important to disseminate the contributions made in each domain to better understand, why and how moral consumption works, what its ingredients are and how it may grow in the future. In this paper, the authors offer contemporary original samples of key contributions to each of these domains.

The purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their ethnocentric and cosmopolitan orientations. Achieving a better understanding of the psychological makeup of consumer ethnocentrism and cosmopolitanism should help managers better design international market segmentation and brand positioning strategies.

The study's conceptual framework is anchored in attitude and values theories, and focuses on the social categorizations that consumers make and how these contribute to the formation of their ethnocentric and cosmopolitan orientations. Drawing data from consumers living in five European countries, we test our theoretical conjectures through structural equation modeling approaches, including multigroup analysis at the country level, as well as the identification and scrutiny of potential pan-European consumer segments.

Findings show that personal values, moral foundations and gender-role identities do exert direct and indirect (partially mediated) effects on the formation of consumers' ethnocentric and cosmopolitan orientations. These provide numerous insights for managers in terms of how they can segment domestic and international markets, as well as how to position products and communicate brand strategies.

The study focused on consumers' personal and role identities and offers implications based on data gathered from a sample of five European countries. Future work should broaden this perspective by including other identity facets, such as religious and ethnic identities, as well as product-category and brand-specific outcomes, in order to help develop a more comprehensive picture of the psychology underpinning consumers' identity-related orientations, and their effects on consumer behavior. Future research should also study these issues in a broader geographical context, by including national markets that have culturally diverse populations as well as places with dissimilar cultural and economic profiles.

The study shows that individuals' personal values, moral foundations and gender roles have a strong effect on the formation of consumer ethnocentrism and consumer cosmopolitanism orientations. Consideration of how these antecedent constructs operate in concert to shape consumers' in- versus out-group orientations has been overlooked in the international marketing literature. Beyond the ramifications for theory, the study offers numerous substantive managerial implications in terms of how consumers are likely to respond to local and global/foreign products/brands based on these orientations.

The purpose of this paper is to provide a conceptual framework for better understanding of cross‐national segmentation under the underlying forces of globalization and technology.

The approach is conceptual with illustrative examples, with a dynamic approach to cross‐national segmentation being considered.

Cross‐national segmentation can be better understood and better structured through closer examination of how segments evolve over time in response to the underlying forces of globalization and cultural evolution.

The framework described in the paper should inspire research on value‐based segmentation schemes across markets.

International marketing managers should be able to construct and adapt segmentation strategies much more effectively through the use of the conceptual framework offered in the paper.

The framework offered in the paper is unique in that it blends consumer value orientations with product/service characteristics and functionally vs symbolically motivated segments and how these evolve over time.

Introduction Perhaps the most significant economic transformation within the last three decades has been the internationalization of business. From the modest levels of the 1950s, the volume of world trade has exploded to over $2 trillion, and the sales of foreign affiliates of US firms have reached $500 billion by 1983 (Terpstra 1983). Yet, even in the light of accelerated efforts to further stimulate US exporters (e.g., the Export Trading Company Act of 1982), a recent Dunn and Bradstreet survey showed that less than 1% of the US firms had engaged in exporting in 1982 (Trade Marks, 1983). Similarly, the International Trade Administration of the US Department of Commerce has lamented that only 5% of all US manufacturers will have engaged in export marketing in 1984.

Introduction During the last decade, political risk assessment has gained significance as a decision‐making variable in multinational firms as the political under‐currents shaping the global environment have impacted international business strategy. Political discontinuities in Chile and Iran, rising waves of instability in Central America and the Middle East, the crises in Poland and North Africa, and the explosive external debt of developing countries have underscored the impact of political events on international business.

This paper illustrates how conjoint methodology can be used by recipient countries to segment the donor market for foreign direct investment (FDI), thereby enhancing the effectiveness of their FDI attraction efforts. The study results indicate that FDI donors can be clustered into segments based on the FDI benefits they seek. The article concludes with normative and practical implications of the methodology for investment policy makers in recipient countries.

The purpose of this paper is to review the extant literature on the institutional, market‐centered, and the resource‐based perspectives on the internationalization of BGs in emerging markets; to suggest that business group affiliation is an important ingredient in the internationalization of emerging market MNCs; and to offer examples of internationalization from one emerging market, Turkey.

This is a critical literature review integrating two strands of literature, the institutional, market‐centered and resource‐based theories of internationalization and the OLI and the LLL models of emerging market multinationals' international expansion.

The theorizing indicates that an integrated theoretical approach should lead to a better understanding of emerging market business group affiliates' internationalization.

As a literature integration paper, the paper is limited in its practical implications.

The paper is a critical literature review and is likely to lead to testable hypotheses about the internationalization of business group affiliates from emerging markets.

The paper seeks to explain the collaborative intent, trust development, and conflict resolution in a headquarters‐subsidiary relationship in a new product launch context in an emerging market.

Grounded theory development is employed through personal interviews with senior executives of selected multinational firms operating in Turkey.

A major challenge in collaboration is convincing both parties to the dyad that the expertise of the other party is essential for effective collaboration.

The findings are based solely on looking at the subsidiary side of the subsidiary‐HQ dyad in a single country, which limits their generalizability. Since we did not interview the HQ side of this dyad, speculations made about the possible reactions of HQ personnel to subsidiary actions must be interpreted with caution.

The perceptions of both parties play a far more important role than the facts or perceptions of just one party when it comes to relationships and conflict resolution. Both parties need to pay more attention to the possible causes of means incongruence and take perception gaps and the other side's needs and expertise into account when approaching collaboration and conflict resolution.

Agency theory is extended to a multinational firm‐subsidiary context in order to suggest mechanisms for resolving conflict through increased communication, greater trust in each other's capabilities, and greater collaboration in meeting common challenges. A diagnostic and prescriptive framework and mechanisms are also offered through which disruptive conflict can be transformed into functional conflict and collaboration.