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Article
Publication date: 1 February 1999

Atsuko Hashimoto and David J. Telfer

Inniskillin Winery is at the forefront of an expanding wine tourism region in the Niagara Peninsula. This paper focuses on Inniskillin's efforts to adopt consumer‐led…

Abstract

Inniskillin Winery is at the forefront of an expanding wine tourism region in the Niagara Peninsula. This paper focuses on Inniskillin's efforts to adopt consumer‐led strategies to market Icewine to increasing numbers of Japanese tourists. Produced after the grapes have frozen on the vine, Icewine is an exclusive premium product. In a society where the price of the gift has become a barometer of the sender's sincerity, Icewine is well suited for the traditional Japanese custom of gift giving. This paper examines how Inniskillin's customer‐led marketing strategy matches with the psychological background of the Japanese target segment enabling the winery to sell 80–90% of all Icewine produced to its Japanese tourists.

Details

International Journal of Wine Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 1 February 2000

Michael Beverland

Wine tourism has gained increased coverage in the last 4–5 years. Recognised as an effective aid to distribution and brand building, both industry and academia have…

Abstract

Wine tourism has gained increased coverage in the last 4–5 years. Recognised as an effective aid to distribution and brand building, both industry and academia have developed research and strategies for increasing the effectiveness of how wineries manage wine tourism. This paper synthesises the findings from two recent conferences and argues that in order to be successful wineries will need to pay more attention to strategies that attract repeat visitors. This requires a relationship marketing strategy.

Details

International Journal of Wine Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Book part
Publication date: 15 September 2014

Atsuko Kawakami

This chapter will review the evaluations of the newly developed elderly care system in Japan, Long Term Care Insurance, and its social implications with the focus on…

Abstract

Purpose

This chapter will review the evaluations of the newly developed elderly care system in Japan, Long Term Care Insurance, and its social implications with the focus on demographic change.

Methodology/approach

By reviewing literature, this chapter will examine how demographic and social change over the years has impacted the features of caregivers. Then, how this policy change has demedicalized the aging process will be described. Finally, this chapter will evaluate whether this insurance has shifted the responsibility for elderly care from the family to society as the governmental slogan advertised.

Findings

The new insurance has offered more options in different services and established a new norm of self-reliance and determination for one’s own aging however it is doubtful if this new insurance has shifted the responsibility from family to society.

Research limitations/implications

Applying the implications of policy reforms for elderly care in Japan to the United States, one can assume the traditional U.S. norms and values can facilitate effective utilization of the elderly care system. However, since each nation faces different problems with its specific condition, continuous studies and observations on the relationship between elderly care, immigration issues, and demographic changes will be necessary in order to offer more specific suggestions for each aging nation.

Originality/value of chapter

As Japan’s new insurance scheme for the elderly has been studied by many aging nations, recommendations for more comprehensive plans are suggested including building a community-based support system into the Long Term Care Insurance scheme to prevent social isolation and respond to emergency situations for the elderly.

Details

Technology, Communication, Disparities and Government Options in Health and Health Care Services
Type: Book
ISBN: 978-1-78350-645-3

Keywords

Article
Publication date: 12 January 2010

Toyoko Sato

Examining aspects of organizational identity, this paper revisits McLuhan's media theory in connection with W.R. Scott's insight that organizations themselves are the…

1034

Abstract

Purpose

Examining aspects of organizational identity, this paper revisits McLuhan's media theory in connection with W.R. Scott's insight that organizations themselves are the medium. The purpose of this paper is to consider the history of the Tokyo‐based urban developer/media organization Parco Co., Ltd, which emerged from a department store bankruptcy in 1969.

Design/methodology/approach

Through exploring the process of how a bankrupted department store transformed into Parco, a harbinger of Japan's consumer culture, the identity of Parco is sought in connection to its marketing strategies and managerial discourses.

Findings

Examining the identity of Parco provides two insights. First, there is a reflexive dynamism between an organizational identity and the organizational strategies. Parco exemplifies this concept as its strategies are defined and articulated by its organizational identity, which is in turn influenced by its organizational strategies. Second, Parco's organizational efficiency is found in its “organizational symbioticity”, a new construct which extends not only within but also beyond the firm.

Practical implications

The Parco case provides an important lesson. The medium that acts as an entrepreneur on the cutting edge can also be the message. For a medium that is ubiquitous, the message is the content of the medium. This appears to be the reason why Parco continues to successfully redefine its identities and strategies.

Originality/value

This paper uses the case study method to exemplify contemporary organizational identity and its marketing strategies. Furthermore, it demonstrates how an understanding of the social significance of the medium shapes consumer culture today.

Details

Journal of Management History, vol. 16 no. 1
Type: Research Article
ISSN: 1751-1348

Keywords

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