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This paper aims to discover the mathematical model for Q235 carbon steel corrosion date acquired in the initial stage of atmospheric corrosion using electrical resistance probe.

In this paper, mathematical approaches are used to construct a classification model for atmospheric environmental elements and material corrosion rates.

Results of the experiment show that the corrosion data can be converted into corrosion depth for calculating corrosion rate to obtain corrosion kinetics model and conform corrosion acceleration phase. Combined with corresponding atmospheric environmental elements, a real time grade subdivision model for corrosion rate can be constructed.

These mathematical models constructed by real time corrosion data can be well used to research the characteristics about initial atmospheric corrosion of Q235 carbon steel.

The purpose of this paper is to obtain a better insight into the impact of atmospheric corrosion in Mauritius by investigating the corrosion prevention strategies used in the country and determining the related costs.

Companies and organizations, in various industrial sectors, affected by atmospheric corrosion were selected. They were inspected and surveys were performed in order to fulfill the aim of the study.

It has been observed that extensive atmospheric corrosion problems have been encountered in the capital city, leading to the use of a range of corrosion prevention methods. However, carbon steel, which corrodes easily, is very commonly used in the country. This leads to the wide use of alkyd‐based barrier coatings. The cost of atmospheric corrosion has been found to be equal to 0.38 per cent of the GDP.

This study is expected to raise concern on the problem of atmospheric corrosion in Mauritius and the related waste in materials.

This study is expected to help in adopting corrosion prevention policies and strategies in Mauritius.

In a consumer-driven world, captivating experiences are increasingly vital and retailers prioritise them for consumers. This study aims to develop a comprehensive theoretical framework that explores the impact of a consumer's multi-sensory and atmospheric experiences on their intention and commitment to a mall, with perceived value acting as a mediating factor.

The study employed a descriptive quantitative research approach and utilised a self-administered mall-intercept survey. A total of 380 shoppers participated in and responded to the survey administered at the mall. The collected responses are analysed using partial least squares structural equation modelling (PLS-SEM).

Study findings show that experiences significantly influence consumers' intentions to patronise shopping malls, leading to their commitment. The study reveals a strong impact of atmospheric experience on multi-sensory experiences. Furthermore, perceived value mediates the relationship between consumers' experiences and their mall patronage intention.

The research sheds light on the significance of atmospheric elements in creating sensory experiences for consumers. Additionally, the study introduces the concept of “props” as essential components of the atmospheric experiences in retail stores and malls. Furthermore, the study advances inference theory by exploring the effects of these sensory and atmospheric experiences within the shopping mall environment.

The purpose of this study was to evaluate the grey relational analysis method as a way of determining quickly the important factors affecting the atmospheric corrosion of Q235 carbon steel in one year.

Atmospheric corrosion exposure tests on Q235 steel were carried out at seven typical test sites in China. The test period lasted one year. The corrosion rate of the Q235 test panels was determined using the weight-loss method and environmental factors were monitored and recorded by standard methods. The importance of the various environmental factors was evaluated using the grey relational analysis method.

The results obtained by the grey relational analysis method showed that the ranking order of factors affecting the corrosion of Q235 carbon steel from “slightly” to “severely” was as follows: relative humidity > dew days > SO₃ > pH value of rain > rain precipitation > temperature > rainy days > Cl− > H₂S > NO₂. Furthermore, the initial atmospheric corrosion of Q235 carbon steel was recognized as being the corrosion of the smooth surface by water medium, or acidic aqueous solution.

Materials corrosion can be defined as a grey system because corrosion has a clear outcome and complex but uncertain characteristics. The grey relational analysis method, a part of grey system theory, is an effective and quick data processing method that can be used to sort out the degree of correlation of environmental factors affecting atmospheric corrosion in terms of it being a grey system with a lot uncertain information.

This study aims to focus on what types of atmospheric experiences emotionally touch visitors at a winter park. The objective is to describe and explain the relationship between: three atmospheric constructs (ambience, interaction, and design); the construct of joy; and the construct of customer loyalty.

The research data are based on a study of customers visiting a Norwegian winter park, in which 162 visitors participated in the survey. Confirmatory factor analysis and structural equation modeling were used to test the measurements and structural properties between atmospheric experiences, joy, and loyalty to winter parks.

The findings reveal that two out of the three constructs of atmospheric experiences are linked to customers' feelings of joy, namely, design and interaction. The atmospheric construct of design had the strongest impact on customers' emotions. Furthermore, the study finds that customers' feelings of joy are highly related to the construct of customer loyalty.

The study limits its focus to one type of hedonic service, namely customers visiting a winter park. Although the results from the study offer implications for other winter parks, there is a need for further research in other hedonic services to verify their validity, reliability, and generality.

The study emphasizes how important it is that managers of hedonic services consider the significance of the atmospheric construct of design in such a way that it contributes positively to customers' experiences of the service setting. In particular, managers should focus on design in relation to customers' experiences in order to evoke feelings of joy.

The study establishes the need to manage customers' atmospheric experiences in winter parks. It also links atmospheric constructs to customers' emotions.

A total of 90 hotel, restaurant, and pub managers completed unstructured telephone interviews exploring their implicit theories of how atmospheric music affects consumer behavior. Many of the implicit theories emerging in the interviews were grounded in previous research, but others had no obvious counterparts in the literature. The more novel theories suggested that atmospheric music: must follow circadian rhythms to be effective; encourages or discourages anti‐social behavior; and blocks out annoying and intrusive background noise. Each of the 14 industry‐based explanations of the effects of music is compared with results reported in the academic literature, and directions for future research on the effects of atmospheric music are identified.

This study aims to examine the impact of green atmospheric and communicative servicescape dimensions on customers’ emotional and behavioral outcomes and explores the moderating effect of customer familiarity.

Data were collected from coffee shop customers in the USA. Structural equation modeling and a multigroup analysis were used for analysis.

The findings indicated that the atmospheric dimensions of green coffee shops have a greater impact than communicative dimensions on customers’ green place attachment and loyalty. However, the effects of green servicescape depend on customer familiarity. The impact of the communicative servicescape on customers’ attachment and loyalty is significantly greater in a high-familiarity group than in a low-familiarity group.

The findings provide coffee shop managers with insights into effective design of a green service environment. Although managers focus on both dimensions, they may use customer familiarity as a segmenting or targeting tool in designing the green service environment and developing a sustained relationship with customers with different levels of familiarity.

This study extends the existing servicescape models by incorporating green place attachment as a construct to comprehend customers’ inner evaluations. It also contributes to the literature on attachment by demonstrating the clear linkage between both green servicescape dimensions and place attachment. This study highlights customer familiarity construct that should be a critical issue in advancing the understanding of customer behavior in the green servicescape context.

The purpose of this paper is to explore the relationship between atmospheric qualities with different levels of task relevance in luxury fashion brand web sites and their impact on consumer attitude toward the site and brand, which is essential to build valid strategies for e-retailing.

An empirical study was conducted and quantitative analyses of 292 respondents’ shopping experiences yielded findings that confirm the impact of atmospherics upon the shopper’s views of the web site and the brand. Structural equation modeling was used to test the research hypotheses.

Both low task-relevant atmospherics (web site design, responsive customer service) and high task-relevant atmospherics (product information, convenience) affect the consumers’ revisit intentions toward the web site, while web site design directly affected brand attitude. The study also illustrates the mediating roles of product information and convenience to the relationships between web site design and responsive customer service and the consumers’ revisit intentions toward the site.

This study provides insights for luxury e-tailing. Luxury e-tailers should understand the different effects depending upon the types of web atmospheric qualities and use them strategically.

The main contribution of the study is to highlight the unique aspects of luxury online shopping in the Korean context. This study also contributes to e-commerce research by providing an expanded understanding of the interrelationship between types of web atmospheric qualities.

The purpose of this study was to evaluate the effectiveness of sodium dihydrogen orthophosphate as an inhibitor to slow down or prevent atmospheric corrosion of the local mild steel during storage in the Arabian Gulf region. In light of the results of some preliminary studies, sodium dihydrogen orthophosphate was selected for further evaluation against atmospheric corrosion of steel after it was applied at 10 mM concentration for 1 day at room temperature.

Studying the role of advertising music (ad music) in a retail context can be an emergence of new marketing practices. The purpose of this paper is to identify the potential usage and utility of ad music as an atmospheric stimulus in contrast to music (retail music) as an atmospheric stimulus. This paper also aims to provide a model, which depicts how ad music could be an alternative to retail music in retail settings with regard to consumers’ attitudinal influence and its optimistic correlation with related marketing outcomes.

The paper reviewed the literature related to the role of retail music as an atmospheric stimulus and studies related to the role of music in the ad.

Advertising music as an atmospheric stimulus is more likely to influence consumers’ attitude towards advertising music, towards advertising and towards the advertised brand. Contrary to retail music, advertising music as an atmospheric stimulus may help a consumer for ad recall, ad message/brand information recall, brand recall, brand identification and brand recognition. Consequently, advertising music may always have an advantage over retail music with regard to purchase intent, brand choice and financial return.

This work may encourage the advertisers for the proper usage of ad music as an atmospheric stimulus that may holistically magnify the saliency of advertising theoretically and practically.

This study is a novel attempt to conceptualise the potential scope of utilisation of ad music in the retail context.