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This paper is an account of collaborative action-based research that centered on a new NCAA Division I football program at a regional southeastern university, and the positive impacts the collaboration had on the multiple stakeholders involved in the research, which were the university’s sport management faculty, the athletic department, and sport management students. The paper aims to discuss these issues.

During the action research, these stakeholders moved through a cyclical process that involved reflection, planning, action, and evaluation. Through the action-based cyclical process that was utilized, each of these stakeholders were able to learn, adapt, participate, and make positive change.

Positive change occurred with the athletic department’s marketing efforts and game day operations, opportunities for sport management students to participate and learn, and development of relationships between two departments.

The cyclical nature of this research model often leads to original hypotheses and research foci to be highly altered during various stages. Another limitation within collaborative action research can be the breakdown in communication among the many parties involved in carrying out this type of research.

While the significance of this study was initially to capture fan information surrounding a new NCAA Division I football program, the stakeholders quickly realized that the action-based research study had more to offer than producing marketing reports for the university athletic department. Inclusion of the students as equal stakeholders in this project proved vital to student learning and involvement. Having the students play such an important role throughout each cycle of the project allowed for additional networking outside the classrooms with potential employers, as well as in-depth discussions and involvement in the classroom when synthesizing and disseminating the marketing information that had been gathered.

The collaboration between two separate departments within a higher education institution was vital to the overall success of the research project. The overall intent of this paper is to provide a practical approach to collaboration among individuals working in different departments of an organization, as the findings from this research project revealed the overall success of the project was only possible through the collaborative effort and joining resources, abilities, areas of expertise, and capabilities.

Physical education, like most areas of education, is changing and taking on a new look for the 1980s. Physical educators, school administrators, and others making decisions about programs for children and young people are examining both current practices and forecasts for the future in this field. What they decide will profoundly affect the resources that should be a part of library collections for children and youth. Too often librarians and school media specialists have found it difficult to think about the kinds of materials appropriate for such collections because they do not have the knowledge necessary for sound selection. A major reason for this difficulty is that the area of physical education is usually separated from other subject areas in schools. Along with the industrial arts, domestic science, and the fine arts, physical education is categorized as a performative subject area. Classified as such, it is usually not thought of as something you ask young people to think about, talk about, or even read about; but rather, something you ask them to “do.” Yet, upon closer examination, there exists a small wealth of library materials for children.

Women continue to be underrepresented in the athletic director (AD) position across all divisions of the National Collegiate Athletic Association in the USA (Acosta and Carpenter, 2014). The purpose of this paper is to investigate the role of personal aspirations in pursing the AD position.

This qualitative examination focuses on the experiences of nine women who occupy senior associate AD positions and applies the theory of planned behavior (TPB) to examine how attitude, subjective norms, and perceived behavioral control influence their aspirations to pursue the AD role.

The authors suggest a combination of negative attitudes, subjective norms, and lack of perceived behavioral control negatively influencing a woman’s aspirations to pursue the AD position. These conclusions indicate women’s experiences of career advancement are constraining with regard to advancing to the AD position.

Although this study lacks generalizability, TPB is helpful in understanding underrepresentation of women in the AD position.

Furthermore, the authors suggest organizational strategies that cultivate and value women’s experiences. These can equalize the hegemonic male environment of intercollegiate athletics and decrease underrepresentation of women in the most senior-level position in athletic administration.

This study is one of the first to apply TPB to explain career advancement of women in senior management positions in athletic administration.

The purpose of this paper is to review six different ways that have been used to “see the elephant” that constitutes the intersection of sex, gender, and leadership.

The proportions of women in positions of power and authority, leader preferences, leader stereotypes, attitudes toward women as leaders, linkages of leadership theories to gender stereotypes, and sex differences in leader behaviour and effectiveness are reviewed.

The managerial playing field continues to be tilted in favor of men and behaviours associated with the masculine gender stereotype, a phenomenon that occurs despite what leadership theories and field evidence would suggest.

Future research should continue to track trends in proportions, preferences, stereotypes, attitudes, behaviour, and effectiveness pertaining to the intersection of sex, gender, and leadership. Scholars should not limit themselves in the kinds of research methods they apply to this task.

The challenge for organisations is to take advantage of and develop the capabilities of all individuals in leader roles and then create conditions that give leaders of both sexes an equal chance to succeed. The goal should be to enhance the likelihood that all people, women and men, will be effective in leader roles.

Leader behaviour should have no gender.

This review encourages scholars to share what they have learned from their own ways of seeing, in this journal and elsewhere, and to listen carefully to what other scholars have to share.

The purpose of this paper is to survey National Collegiate Athletic Association (NCAA) Division I administrators (N=437) in the USA to identify the organizational values that are deemed as having the highest priority by administrators when carrying out the mission of their athletic department.

The research utilized an online survey to examine the organizational values within NCAA athletic departments. The surveys were distributed during a one-month time period.

The data demonstrated that academic excellence, student-athlete experience, and health/safety were rated as the organizational values with the highest priority in athletic departments. In addition, the study also illustrated that that the priority level of the individual values varied when focussing on the different levels of administrators.

The understanding of value systems within sport organizations and proper implementation of value-driven leadership can enhance organizational efficiency through providing guidance to practitioners in decision-making processes and strategy development, and through providing consistent organizational philosophies that can influence employee behavior. Additionally, this paper builds upon empirical research exploring values within the intercollegiate athletic industry in the USA through a variety of theoretical frameworks including Schein’s organizational culture model (2010), Fishbein and Ajzen’s theory of reasoned action (1975), and Collins and Porras’s vision framework (2000).

The purpose of this paper is to examine higher education institutions’ participation in association for the advancement of sustainability in higher education’s (AASHE’s) Green Athletics category in the sustainability tracking, assessment and rating system (STARS) sustainability report while assessing how well collegiate athletic departments engage with their respective aspects.

This general review used quantitative content analysis to determine the number of NCAA Divisions I–III institutions that actively report Green Athletics categories in their AASHE STARS reports. The data collection process compiled current reports from the STARS website and the National Collegiate Athletic Association database. Green Athletics categorical and accumulated point attempts and outcomes were analyzed.

Of the 335 institutions that actively use the STARS reporting tool, the NCAA accounted for 247 rated institutions of which only 50 attempted points in Green Athletics while only 21 institutions succeeded. This paper discusses the lack of participation from institutions in Green Athletics and propose an alternate to better engage collegiate athletics in STARS reporting.

This study is one of the first known examinations of the tangible results of collaborations on college campuses to integrate the athletic department’s sustainability efforts into the overall sustainability reporting of the institution. This study can better inform STARS on how to more fully engage college athletic departments and boost the sustainability efforts in all corners of campus.

There is a great deal of discussion involving Black male college athletes, particularly at Division I colleges and universities in revenue-generating sports. However, there is little discussion with regard to the unique role and complex challenges faced by Black male personnel who have the task of supporting student-athletes, especially athletes who are also Black males. The authors of the chapter extensively review the role of student-athlete academic support departments and the competencies needed to work in the profession. In addition, the chapter authors discuss how Black male identity can affect the Black male’s role in academic support positions.

Using the lens of upper echelons theory, this study examines the degree to which National Collegiate Athletic Association athletic department performance outcomes are associated with the personal characteristics and experiences of the athletic director leading the organization.

The authors match organizational performance data with athletic director and institutional characteristics to form a robust data set spanning 16 years from the 2003–04 to 2018–19 seasons. The sample contains 811 observations representing 136 unique athletic directors. Fixed effects panel regressions are used to analyze organizational performance and quantile regression is used to analyze organizational revenues.

The authors fail to uncover statistically significant evidence that athletic director personal characteristics, functional experience and technical experience are associated with organizational performance. Rather, the empirical modeling indicates organizational performance is primarily driven by differentiation in the ability to acquire human capital (i.e. playing talent). The results also indicate that on average, women are more likely to lead lower revenue organizations, however, prior industry-specific technical experience offsets this relationship.

In opposition to upper echelons research in numerous settings, the modeling indicates the personal characteristics and experiences of the organization's lead executive are not an economically relevant determinant of organizational performance. This may indicate college athletics is a boundary condition in the applicability of upper echelons theory.

The purpose of this study was to examine the level of sponsorship awareness of season ticket holders and the change in the awareness over the duration of one American collegiate football season through a sponsorship recall survey. The results showed that there were increases in the recall rates for eight of the nine actual sponsor companies used in the study from the beginning to the end of the season; however, only three of these differences were statistically significant.

A number of anti-transgender bills were proposed in the United States during the first half of 2021, with several becoming laws. The passing of these bills has made it increasingly difficult for trans people to gain access to lifesaving, gender-affirming healthcare and to participate in sport based on their gender identity rather than their sex assignment at birth. In light of these new laws, sport organizations such as the NCAA have made statements promising to support trans athletes. While these statements may promote awareness, in order for trans athletes to compete safely and openly throughout their collegiate careers, the NCAA must create policies and implement effective practices centred around trans inclusion. In this chapter, I (Estel, they/he) share my journey as a transgender student-athlete at an NCAA Division I university during the Spring 2021 season. During my collegiate athletic career, I felt both grateful for the chance to row and fear and frustration due to discrimination. Through memory work and participant case analysis, my co-author and I outline the ways that transphobic myths may have influenced my interactions with administrators, coaches and athletes throughout my collegiate athletic career and negatively impacted my wellbeing and performance. We also identify specific ways in which NCAA policies on trans inclusion are outdated and do not align with their expressed commitment to the well-being of trans student-athletes; we provide recommendations for changes to these policies. Further, we recommend trans-inclusive practices NCAA member institutions can implement to create an inclusive and empowering sports environment.