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1 – 10 of over 4000
Article
Publication date: 1 July 2007

Yeung-Jo Kim and June-Hee Na

This research addresses how the fit between celebrity athlete endorsers and the endorsed products may influence product attitudes. The findings reveal that participants…

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Abstract

This research addresses how the fit between celebrity athlete endorsers and the endorsed products may influence product attitudes. The findings reveal that participants evaluated an endorsed product more favourably when the fit between the celebrity athlete endorser and the endorsed product was congruent (vs incongruent; Experiment 1). Furthermore, participants in the high concept of congruence condition evaluated the endorsed product more favourably than those in the low concept of congruence condition only when the fit between the celebrity athlete endorser and the endorsed product was incongruent (Experiment 2).

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 1 April 1999

Maria Hasapidou, Robin Fortin, Anthi Mastrantoni, Catherine English and Marjorie Cardwell

The purpose of this study was to determine body composition, energy balance and tendencies towards eating disorders of female competitive athletes in two countries, USA…

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Abstract

The purpose of this study was to determine body composition, energy balance and tendencies towards eating disorders of female competitive athletes in two countries, USA and Greece. Data were collected using similar methodology in both countries during the non‐competitive (training) and the competitive seasons. Forty‐two athletes and 11 controls in the USA and 35 athletes and ten controls in Greece participated in the study. Comparison of the results between the countries showed that US athletes weighed more than Greek athletes but there was no significant difference in the percentage of body fat between the two groups. No significant differences were found in the energy intakes between athletes in either country. Athletes appeared to be in negative energy balance (‐380 to ‐580 kcals daily) in both seasons, in both countries.

Details

Nutrition & Food Science, vol. 99 no. 2
Type: Research Article
ISSN: 0034-6659

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Article
Publication date: 20 February 2009

Matthew L. Symonds

The purpose of this study is to examine the impact that athletics participation in both revenue and non‐revenue intercollegiate sport had on the engagement of students as…

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Abstract

Purpose

The purpose of this study is to examine the impact that athletics participation in both revenue and non‐revenue intercollegiate sport had on the engagement of students as measured by the National Survey of Student Engagement. In addition, the study reported results to the institution's athletics department for application as a tool for program review.

Design/methodology/approach

The study employed a factorial design using self‐reported data from a cooperating institution. The independent variables examined were participation in intercollegiate athletics (athletes vs non‐athletes) and the sport type (revenue sports vs non‐revenue sports). Measures of student engagement were the dependent variables in the study.

Findings

Descriptive analysis revealed that athletes were as engaged as their non‐athlete peers and suggested that revenue sport participants were not as engaged as their non‐revenue sport counterparts. Univariate ANCOVA analyses uncovered significant differences between both categories of independent variable – athletes/non‐athletes and revenue/non‐revenue sport participation.

Research limitations/implications

The study was limited by the degree to which all participants answered the questions in the National Survey of Student Engagement honestly and accurately. Since athletics participation is determined by self‐selection, inherent differences among athletes and non‐athletes may exist and were not explored in the study.

Practical implications

Through examination of institutional data, athletics practitioners may gain information to guide policy and practice.

Originality/value

The study illustrates how institutions may capitalize on institutional research data to evaluate, review, and improve specific programs.

Details

International Journal of Educational Management, vol. 23 no. 2
Type: Research Article
ISSN: 0951-354X

Keywords

Open Access
Article
Publication date: 24 May 2022

Cheuk-Wing Lui and Hon-Kwong Lui

While the Olympic Games are always under the spotlight, the Paralympic Games are somehow ignored. This paper aims to invite the general public to think about the para…

Abstract

Purpose

While the Olympic Games are always under the spotlight, the Paralympic Games are somehow ignored. This paper aims to invite the general public to think about the para-athletes and the differential treatments they received.

Design/methodology/approach

Among the participating countries, many of them were unable to win a single Olympic or Paralympic medal. When the dependent variable is left-censored, ordinary least squares regression is asymptotically biased downwards. In the literature, researchers typically employ the maximum likelihood Tobit model to take care of the censoring problem. However, some researchers argue that the Hurdle model has an advantage over the Tobit model in identifying the determinants of winning Olympic medals. Following their wisdom, this paper employs both the Tobit and Hurdle models in analysis.

Findings

The empirical evidence gathered in this paper suggests that population size, host status and average years of schooling are the big three socio-economic determinants when it comes to winning medals at the Paralympic Games and Olympic Games. The findings support the hypothesis that sports talent is randomly distributed and a large country has a higher chance to have talented athletes or para-athletes winning the Olympic medals. The strong host advantage also showed up in the following Paralympics but was not so strong at the next Olympics.

Originality/value

This paper not only examines the relationship between various social, economic and political factors in determining the success of a nation in the Paralympic Games but also attempts to identify possible non-traditional determinants.

Details

Journal of Asian Business and Economic Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2515-964X

Keywords

Open Access
Article
Publication date: 21 February 2022

Roberto Aprile, Mario Nicoliello and Susanne Durst

This conceptual paper proposes an intellectual capital (IC) framework dedicated to elite athletes (EA) to demonstrate the usefulness of IC on individual persons. Thus, it…

Abstract

Purpose

This conceptual paper proposes an intellectual capital (IC) framework dedicated to elite athletes (EA) to demonstrate the usefulness of IC on individual persons. Thus, it connects EA with the concept of IC.

Design/methodology/approach

The paper is inspired by the classical IC dimensions (human capital, structural capital and relational capital), which are used to develop the IC framework for EA. An exemplary case study is used to validate the framework.

Findings

It is argued that there is a need to adapt the traditional IC framework for EA. Therefore, this paper proposes a specific IC framework consisting of natural capital, sports capital and media capital.

Research limitations/implications

This paper deals with EA and the sports industry, but should be extended to other sectors where aspects such as image and celebrity represent significant intangible resources.

Practical implications

The proposed IC framework can help EA and their managers to better understand how IC value is created.

Originality/value

This paper extends the IC concept to other fields of application, i.e. EA, and thus individual persons.

Details

Journal of Intellectual Capital, vol. 23 no. 7
Type: Research Article
ISSN: 1469-1930

Keywords

Book part
Publication date: 4 October 2014

Sandra Lynch, Daryl Adair and Paul Jonson

This chapter takes an interdisciplinary approach combining expertise in sports management and in philosophy to examine the premises underpinning the contested claim that…

Abstract

This chapter takes an interdisciplinary approach combining expertise in sports management and in philosophy to examine the premises underpinning the contested claim that professional athletes have a special obligation to be role models both within and beyond the sporting arena. Arguments for and against the claim are briefly addressed, as a prelude to identifying and elucidating a set of factors relevant to a consideration of this alleged special obligation. The chapter considers understandings of sport, play and athleticism from an ethical perspective and examines their relationship to professionalism to determine the extent to which ethical imperatives can logically be upheld or undermined within the professional context. The chapter concludes that professional athletes cannot be expected to be able to respond to the demand that they act as role models within and beyond the sporting arena unless the tensions implicit within that demand are articulated. The chapter calls for recognition of the complexity of ethical decision-making in the context of professional sport and recommends that the training of professional athletes should prepare them to deal with this complexity. Recognition of the complexity of decision-making with the professional sporting context suggests the need for further research into optimal training strategies for young professional athletes and into the genesis and reasonableness of the demand that such athletes act as role models both within and beyond the sporting arena.

Details

Achieving Ethical Excellence
Type: Book
ISBN: 978-1-78441-245-6

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Book part
Publication date: 11 January 2012

Noel Harmon, Khalilah Doss and Saran Donahoo

Widely viewed and supported as entertainment, we still know relatively little about the postsecondary experiences about college student-athletes especially when compared…

Abstract

Widely viewed and supported as entertainment, we still know relatively little about the postsecondary experiences about college student-athletes especially when compared to other student populations. As such, this chapter contributes to that literature by first reviewing what we already know about Black female student-athletes as a unique population in the postsecondary environment who face challenges that differ from their Black male and White female counterparts. Second, this chapter expands the literature by analyzing data from original research conducted by the authors that focus on the academic, athletic, and campus climate experiences of these students.

Details

Black Female Undergraduates on Campus: Successes and Challenges
Type: Book
ISBN: 978-1-78052-503-7

Book part
Publication date: 3 June 2015

James W. Satterfield and J. Christopher Croft

Intercollegiate athletics is a tremendous part of today’s society and encompasses numerous American lives. Its wide spectrum attracts various people from gender, race…

Abstract

Intercollegiate athletics is a tremendous part of today’s society and encompasses numerous American lives. Its wide spectrum attracts various people from gender, race, ethnicity, cultures, religion, and sexuality. Black male student-athletes, a target of higher education institutions, are affected by sociological, institutional, and athletic factors. This population is highly sought after by college coaches due to their athletic abilities and ability skills in their specific sport in order to elevate their respective sports team, athletics’ department, and university into the national limelight. Current institutional and intercollegiate athletics’ trends that are incorporated to recruit Black male student-athletes are explored. Specific recruiting techniques utilized by college coaches to persuade this population are examined. The sociological issues in current intercollegiate athletics are analyzed with their direct effect on the college selection choice of Black male student-athletes.

Details

Black Males and Intercollegiate Athletics: An Exploration of Problems and Solutions
Type: Book
ISBN: 978-1-78441-394-1

Keywords

Book part
Publication date: 20 September 2021

Jaquelyn Osborne, Emma Kavanagh and Chelsea Litchfield

Social media provides a space for female athletes to create their own media (and advertising) in order to share their lives through stories presented online – a…

Abstract

Social media provides a space for female athletes to create their own media (and advertising) in order to share their lives through stories presented online – a phenomenon, that to date has been ignored in traditional media spaces. Research suggests that athletes more broadly can take a more active role in their public presentation across a wide variety of platforms (Lebel & Danylchuk, 2012) and share more aspects of their identity than typically portrayed in mainstream media coverage (Sanderson, 2013, 2014). More specifically, virtual worlds have created platforms through which female athletes can share content and present themselves to fans or followers of sport in their own way and with relative freedom (Litchfield & Kavanagh, 2018). While it is acknowledged that social media can empower the female user, simultaneously, these spaces have proven to be hostile and can serve to oppress or marginalise individuals and groups (Kavanagh et al., 2016; Litchfield et al., 2018). An intersectional, third-wave feminist lens will be adopted in this chapter in order to examine such a dichotomy (Bruce, 2016). This approach will analyse the disjunction between the rise of the female ‘@thlete’ and their adoption of contemporary digital sporting spaces and the presence of a darker narrative permeating digital environments through highlighting the presence of online vitriol and intersectional abuse (racist, sexist, homophobic, etc.) that athletes may face while navigating lives online.

Details

The Professionalisation of Women’s Sport
Type: Book
ISBN: 978-1-80043-196-6

Keywords

Book part
Publication date: 3 June 2015

Morris R. Council, Lori S. Robinson, Robert A. Bennett and Prince M. Moody

There is a great deal of discussion involving Black male college athletes, particularly at Division I colleges and universities in revenue-generating sports. However…

Abstract

There is a great deal of discussion involving Black male college athletes, particularly at Division I colleges and universities in revenue-generating sports. However, there is little discussion with regard to the unique role and complex challenges faced by Black male personnel who have the task of supporting student-athletes, especially athletes who are also Black males. The authors of the chapter extensively review the role of student-athlete academic support departments and the competencies needed to work in the profession. In addition, the chapter authors discuss how Black male identity can affect the Black male’s role in academic support positions.

Details

Black Males and Intercollegiate Athletics: An Exploration of Problems and Solutions
Type: Book
ISBN: 978-1-78441-394-1

Keywords

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