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The introduction of new communicative ethics in political communication has imposed new procedures and values in politics. The close interrelation of media and politics…
The introduction of new communicative ethics in political communication has imposed new procedures and values in politics. The close interrelation of media and politics has many facets and effects on the way politics is exercised and on how it is perceived by the citizens. This chapter investigates how new methods of political communication have been introduced and internalised in Greek politics. By taking into account critical political events and in particular elections and relevant studies, the ‘Greek media democracy’ is divided into six periods covering a time span from 1981 to the present. The division and analysis underline the milestones and transition paths in Greek politics towards new communicative and political ethics. The rationale of our research is commensurate with many comparative studies which emphasise the importance of the context in the adaptation of the ‘Americanized’ political communication model. This chapter reflects how the specific sociopolitical context of the country has interfered, defined and shaped the adaptation of ‘imported’ methods in political communication and how these methods have resulted in significant changes and shifts in Greek media democracy and Greek politics in general.