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Article
Publication date: 1 August 2005

Baoyao Zhou, Siu Cheung Hui and Alvis C. M. Fong

With the explosive growth of information available on the World Wide Web, it has become much more difficult to access relevant information from the Web. One possible approach to…

Abstract

With the explosive growth of information available on the World Wide Web, it has become much more difficult to access relevant information from the Web. One possible approach to solve this problem is web personalization. In this paper, we propose a novel WUL (Web Usage Lattice) based mining approach for mining association access pattern rules for personalized web recommendations. The proposed approach aims to mine a reduced set of effective association pattern rules for enhancing the online performance of web recommendations. We have incorporated the proposed approach into a personalized web recommender system known as AWARS. The performance of the proposed approach is evaluated based on the efficiency and the quality. In the efficiency evaluation, we measure the number of generated rules and the runtime for online recommendations. In the quality evaluation, we measure the quality of the recommendation service based on precision, satisfactory and applicability. This paper will discuss the proposed WUL‐based mining approach, and give the performance of the proposed approach in comparison with the Apriori‐based algorithms.

Details

International Journal of Web Information Systems, vol. 1 no. 3
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 25 February 2020

Wolfram Höpken, Marcel Müller, Matthias Fuchs and Maria Lexhagen

The purpose of this study is to analyse the suitability of photo-sharing platforms, such as Flickr, to extract relevant knowledge on tourists’ spatial movement and point of…

Abstract

Purpose

The purpose of this study is to analyse the suitability of photo-sharing platforms, such as Flickr, to extract relevant knowledge on tourists’ spatial movement and point of interest (POI) visitation behaviour and compare the most prominent clustering approaches to identify POIs in various application scenarios.

Design/methodology/approach

The study, first, extracts photo metadata from Flickr, such as upload time, location and user. Then, photo uploads are assigned to latent POIs by density-based spatial clustering of applications with noise (DBSCAN) and k-means clustering algorithms. Finally, association rule analysis (FP-growth algorithm) and sequential pattern mining (generalised sequential pattern algorithm) are used to identify tourists’ behavioural patterns.

Findings

The approach has been demonstrated for the city of Munich, extracting 13,545 photos for the year 2015. POIs, identified by DBSCAN and k-means clustering, could be meaningfully assigned to well-known POIs. By doing so, both techniques show specific advantages for different usage scenarios. Association rule analysis revealed strong rules (support: 1.0-4.6 per cent; lift: 1.4-32.1 per cent), and sequential pattern mining identified relevant frequent visitation sequences (support: 0.6-1.7 per cent).

Research limitations/implications

As a theoretic contribution, this study comparatively analyses the suitability of different clustering techniques to appropriately identify POIs based on photo upload data as an input to association rule analysis and sequential pattern mining as an alternative but also complementary techniques to analyse tourists’ spatial behaviour.

Practical implications

From a practical perspective, the study highlights that big data sources, such as Flickr, show the potential to effectively substitute traditional data sources for analysing tourists’ spatial behaviour and movement patterns within a destination. Especially, the approach offers the advantage of being fully automatic and executable in a real-time environment.

Originality/value

The study presents an approach to identify POIs by clustering photo uploads on social media platforms and to analyse tourists’ spatial behaviour by association rule analysis and sequential pattern mining. The study gains novel insights into the suitability of different clustering techniques to identify POIs in different application scenarios.

摘要 研究目的

本论文旨在分析图片分享平台Flickr对截取游客空间动线信息和景点(POI)游览行为的适用性, 并且对比最知名的几种聚类分析手段, 以确定不同情况下的POI。

研究设计/方法/途径

本论文首先从Flickr上摘录下图片大数据, 比如上传时间、地点、用户等。其次, 本论文使用DBSCAN和k-means聚类分析参数来将上传图片分配给POI隐性变量。最后, 本论文采用关联规则挖掘分析(FP-growth参数)和序列样式勘探分析(GSP参数)以确认游客行为模式。

研究结果

本论文以慕尼黑城市为样本, 截取2015年13,545张图片。POIs由DBSCAN和k-means聚类分析将其分配到有名的POIs。由此, 本论文证明了两种技术对不同用法的各自优势。关联规则挖掘分析显示了显著联系(support:1%−4.6%;lift:1.4%−32.1%), 序列样式勘探分析确立了相关频率游览次序(support:0.6%−1.7%。

研究理论限制/意义

本论文的理论贡献在于, 根据图片数据, 通过对比分析不同聚类分析技术对确立POIs, 并且证明关联规则挖掘分析和序列样式勘探分析各有千秋又互相补充的分析技术以确立游客空间行为。

研究现实意义

本论文的现实意义在于, 强调了大数据的来源, 比如Flickr,证明了其对于有效代替传统数据的潜力, 以分析在游客在一个旅游目的地的空间行为和动线模式。特别是这种方法实现了实时自动可操作性等优势。

研究原创性/价值

本论文展示了一种方法, 这种方法通过聚类分析社交媒体上的上传图片以确立POIs, 以及通过关联规则挖掘分析和序列样式勘探分析来分析游客空间行为。本论文对于不同聚类分析以确立不同适用情况下的POIs的确立提出了独到见解。

Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…

88455

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

Article
Publication date: 1 January 1979

In order to succeed in an action under the Equal Pay Act 1970, should the woman and the man be employed by the same employer on like work at the same time or would the woman still…

Abstract

In order to succeed in an action under the Equal Pay Act 1970, should the woman and the man be employed by the same employer on like work at the same time or would the woman still be covered by the Act if she were employed on like work in succession to the man? This is the question which had to be solved in Macarthys Ltd v. Smith. Unfortunately it was not. Their Lordships interpreted the relevant section in different ways and since Article 119 of the Treaty of Rome was also subject to different interpretations, the case has been referred to the European Court of Justice.

Details

Managerial Law, vol. 22 no. 1
Type: Research Article
ISSN: 0309-0558

Book part
Publication date: 28 June 1991

Betty G. Bengtson

Abstract

Details

Library Technical Services: Operations and Management
Type: Book
ISBN: 978-1-84950-795-0

Article
Publication date: 30 October 2020

Nasim Ansari, Hossein Vakilimofrad, Muharram Mansoorizadeh and Mohamad Reza Amiri

This study aims to analyze and predict a user’s behavior and create recommender systems in libraries and information centers, using data mining techniques.

Abstract

Purpose

This study aims to analyze and predict a user’s behavior and create recommender systems in libraries and information centers, using data mining techniques.

Design/methodology/approach

The present study is an analytical survey study of cross-sectional type. The required data for this study were collected from the transactions of the users of libraries and information centers in Hamadan University of Medical Sciences. Using data mining techniques, the existing patterns were investigated, and users’ loan transactions were analyzed.

Findings

The findings showed that the association rules with the degree of confidence above 0.50 were able to determine user access patterns. Furthermore, among the decision tree algorithms, the C.05 predicted the loan period, referrals and users’ delay with the highest accuracy (i.e. 90.1). The other findings on feedforward neural network with R = 0.99 showed that the predicted results of neural network computation were very close to the real situation and had a proper estimation of user’s delay prediction. Finally, the clustering technique with the k-means algorithm predicted users’ behavior model regarding their loyalty.

Practical implications

The results of this study can lead to providing effective services and improve the quality of interaction between librarians and users and provide a good opportunity for managers to align supply of information resources with the real needs of users.

Originality/value

The results of the study showed that various data mining techniques are applicable with high efficiency and accuracy in analyzing library and information centers data and can be used to predict a user’s behavior and create recommendation systems.

Details

Global Knowledge, Memory and Communication, vol. 70 no. 6/7
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 28 October 2021

Husna Sarirah Husin, James Thom and Xiuzhen Zhang

The purpose of the study is to use web serer logs in analyzing the changes of user behavior in reading online news, in terms of desktop and mobile users. Advances in mobile…

205

Abstract

Purpose

The purpose of the study is to use web serer logs in analyzing the changes of user behavior in reading online news, in terms of desktop and mobile users. Advances in mobile technology and social media have paved the way for online news consumption to evolve. There is an absence of research into the changes of user behavior in terms of desktop versus mobile users, particularly by analyzing the server logs.

Design/methodology/approach

In this paper, the authors investigate the evolution of user behavior using logs from the Malaysian newspaper Berita Harian Online in April 2012 and April 2017. Web usage mining techniques were used for pre-processing the logs and identifying user sessions. A Markov model is used to analyze navigation flows, and association rule mining is used to analyze user behavior within sessions.

Findings

It was found that page accesses have increased tremendously, particularly from Android phones, and about half of the requests in 2017 are referred from Facebook. Navigation flow between the main page, articles and section pages has changed from 2012 to 2017; while most users started navigation with the main page in 2012, readers often started with an article in 2017. Based on association rules, National and Sports are the most frequent section pages in 2012 and 2017 for desktop and mobile. However, based on the lift and conviction, these two sections are not read together in the same session as frequently as might be expected. Other less popular items have higher probability of being read together in a session.

Research limitations/implications

The localized data set is from Berita Harian Online; although unique to this particular newspaper, the findings and the methodology for investigating user behavior can be applied to other online news. On another note, the data set could be extended to be more than a month. Although initially data for the year 2012 was collected, unfortunately only the data for April 2012 is complete. Other months have missing days. Therefore, to make an impartial comparison for the evolution of user behavior in five years, the Web server logs for April 2017 were used.

Originality/value

The user behavior in 2012 and 2017 was compared using association rules and Markov flow. Different from existing studies analyzing online newspaper Web server logs, this paper uniquely investigates changes in user behavior as a result of mobile phones becoming a mainstream technology for accessing the Web.

Details

International Journal of Web Information Systems, vol. 18 no. 1
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 6 February 2019

Ganjar Alfian, Muhammad Fazal Ijaz, Muhammad Syafrudin, M. Alex Syaekhoni, Norma Latif Fitriyani and Jongtae Rhee

The purpose of this paper is to propose customer behavior analysis based on real-time data processing and association rule for digital signage-based online store (DSOS). The…

3179

Abstract

Purpose

The purpose of this paper is to propose customer behavior analysis based on real-time data processing and association rule for digital signage-based online store (DSOS). The real-time data processing based on big data technology (such as NoSQL MongoDB and Apache Kafka) is utilized to handle the vast amount of customer behavior data.

Design/methodology/approach

In order to extract customer behavior patterns, customers’ browsing history and transactional data from digital signage (DS) could be used as the input for decision making. First, the authors developed a DSOS and installed it in different locations, so that customers could have the experience of browsing and buying a product. Second, the real-time data processing system gathered customers’ browsing history and transaction data as it occurred. In addition, the authors utilized the association rule to extract useful information from customer behavior, so it may be used by the managers to efficiently enhance the service quality.

Findings

First, as the number of customers and DS increases, the proposed system was capable of processing a gigantic amount of input data conveniently. Second, the data set showed that as the number of visit and shopping duration increases, the chance of products being purchased also increased. Third, by combining purchasing and browsing data from customers, the association rules from the frequent transaction pattern were achieved. Thus, the products will have a high possibility to be purchased if they are used as recommendations.

Research limitations/implications

This research empirically supports the theory of association rule that frequent patterns, correlations or causal relationship found in various kinds of databases. The scope of the present study is limited to DSOS, although the findings can be interpreted and generalized in a global business scenario.

Practical implications

The proposed system is expected to help management in taking decisions such as improving the layout of the DS and providing better product suggestions to the customer.

Social implications

The proposed system may be utilized to promote green products to the customer, having a positive impact on sustainability.

Originality/value

The key novelty of the present study lies in system development based on big data technology to handle the enormous amounts of data as well as analyzing the customer behavior in real time in the DSOS. The real-time data processing based on big data technology (such as NoSQL MongoDB and Apache Kafka) is used to handle the vast amount of customer behavior data. In addition, the present study proposed association rule to extract useful information from customer behavior. These results can be used for promotion as well as relevant product recommendations to DSOS customers. Besides in today’s changing retail environment, analyzing the customer behavior in real time in DSOS helps to attract and retain customers more efficiently and effectively, and retailers can get a competitive advantage over their competitors.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Book part
Publication date: 29 August 2018

Paul A. Pautler

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and…

Abstract

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.

Details

Healthcare Antitrust, Settlements, and the Federal Trade Commission
Type: Book
ISBN: 978-1-78756-599-9

Keywords

Article
Publication date: 1 January 1977

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term of that…

2050

Abstract

A distinction must be drawn between a dismissal on the one hand, and on the other a repudiation of a contract of employment as a result of a breach of a fundamental term of that contract. When such a repudiation has been accepted by the innocent party then a termination of employment takes place. Such termination does not constitute dismissal (see London v. James Laidlaw & Sons Ltd (1974) IRLR 136 and Gannon v. J. C. Firth (1976) IRLR 415 EAT).

Details

Managerial Law, vol. 20 no. 1
Type: Research Article
ISSN: 0309-0558

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