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Empirical studies show substantial variation across immigrants in the rate and direction of assimilation along various dimensions (e.g., cross-ethnic contact, language, identity). To explain this variation, past research has focused on identifying exogenous factors, such as discrimination, human capital, and settlement intention. In this chapter we argue that variation in immigrant outcomes emerges endogenously through positive interaction effects between dimensions of assimilation. We propose a new assimilation model in which processes of social influence and selection into congruent social environments give rise to multiple long-term equilibria. In this model, migrants who are already assimilated along many dimensions tend to also adapt along other dimensions, while less assimilated migrants become more strongly embedded in their ethnic group.

To test the assimilation model, we derive a number of hypotheses, which we evaluate using trend analysis and dynamic panel regression on data from the Longitudinal Survey of Immigrants to Canada.

The data mostly confirm the hypotheses, providing overall support for the assimilation model.

Our theory and findings suggest that immigrants would follow divergent assimilation trajectories even in the absence of a priori population heterogeneity in external factors.

The positive interaction effects between cultural and structural dimensions of assimilation suggest that mixed policies that promote integration while seeking to prevent loss of identity go against the natural tendency for cultural and structural assimilation to go hand in hand.

The present chapter proposes a novel model of immigrant assimilation and an empirical test.

The purpose of this paper is to examine the impact of chief information officer’s (CIO’s) strategic knowledge and structural power on enterprise systems (ES) success in the context of systems usage.

Drawing upon knowledge-based view, this study links CIO’s strategic knowledge, structural power, ES assimilation and firm performance in an integral model. Sample data were collected in China and partial least squares technique was used to test the model.

Empirical results suggest that CIO’s strategic information technology (IT) knowledge, strategic business knowledge and structural power have significant influence on ES assimilation. While ES assimilation mediates the association between CIO’s strategic knowledge, CIO’s structural power and firm performance. Another interesting finding in the study is that the imbalance of CIO’s strategic business knowledge and strategic IT knowledge is negatively associated with ES assimilation.

This study enriches the extant literatures in IS leadership by showing the significant role of CIO’s knowledge balance and authority in promoting the assimilation of ES within the organization. The empirical findings can provide guidelines for the top executive to select a person who is familiar with both strategic business and IT knowledge to take charge of ES, also, to provide the person with appropriate structural power, in order to achieve the benefits of ES successfully.

The purpose of this paper is to define and understand the different models of brand development, according to the evolution of a brand’s identity and the introduction of brand extensions, starting from the premise that brands must be managed in a consistent way over time, but also need to be expanded. The second aim of this article is to introduce a specific methodology for studying the development of brands with a long-term approach.

The concepts of assimilation and accommodation as defined by Piaget (1983) provide an in-depth understanding of how and why brands evolve. This article is based on a multiple case study approach. Four luxury brands were studied longitudinally. Brand chronologies were drawn and images of brand communications and brand extensions were gathered. Structural semiotic analysis was then used to highlight the different processes of brand development. In addition, qualitative interviews with two experts were conducted.

Hermès and Louis Vuitton develop their brands according to the assimilation model. Gucci and Dolce & Gabbana follow the accommodation model. There is a link between the brand’s identity type (symbolic/functional) and the model used for brand development. A detailed analysis of each model is presented highlighting the main features.

To reinforce the distinction between the two models of brand development, it would be interesting to look at other brands. The choice of these brands depends on their country of origin and their age.

The main contributions of this paper are the dynamic and longitudinal analyses of brand development and the introduction of the assimilation and accommodation concepts. The use of semiotics constitutes another original feature of this research.

The purpose of this paper is to investigate the government roles in cloud computing assimilation along two dimensions: government regulation and government support.

A research model was developed to depict the dual roles of government regulation and government support in cloud computing assimilation as well as the mediating effect of top management support (TMS). Using survey data collected from 376 Chinese firms that have already adopted cloud services, the authors tested the research model.

The impacts of both government regulation and government support on cloud computing assimilation are partially mediated by TMS. Government support exerts stronger impacts on TMS than government regulation.

This study extends the current information systems literature by highlighting the specific mechanisms through which governments influence firms’ assimilation of cloud computing.

Governments in developing countries could actively allocate funds or enact policies to effectively encourage cloud computing assimilation.

This study would complement previous findings about government regulation, and develop a more holistic understanding about the dual roles of governments in information technology innovation assimilation.

The purpose of this paper is to understand what inhibit or facilitate cloud computing (CC) assimilation.

The authors investigate the effects of two enablers, top management support (TMS) and government support (GS), and two inhibitors, organization inertia (OI) and data security risk (DSR) on CC assimilation. The authors posit that enablers and inhibitors influence CC assimilation separately and interactively. The research model is empirically tested by using the field survey data from 376 Chinese firms.

Both TMS and GS positively and DSR negatively influence CC assimilation. OI negatively moderates the TMS–assimilation link, and DSR negatively moderates the GS–assimilation link.

The results indicate that enablers and inhibitors influence CC assimilation in both separate and joint manners, suggesting that CC assimilation is a much more complex process and demands new knowledge to be learned.

For these firms with a high level of OI, only TMS is not enough, and top managers should find other effective way to successfully implement structural and behavioral change in the process of CC assimilation. For policy makers, they should actively play their supportive roles in CC assimilation.

A new framework is developed to identify key drivers of CC assimilation along two bipolar dimensions including enabling vs inhibiting and internal vs external.

The recent wave of immigration to North American society from new source countries challenges old theories of acculturation that were based on European immigration streams that assumed that ethnic retention was generationally conditioned. For Caucasian immigrants, it was assumed that assimilation was linear and that by the third generation, all traces of ethnic origin would be absent, save for a nostalgic interest in quaint and ephemeral aspects of an ethnic past labeled symbolic ethnicity (Child, 1943; Gans, 1979; Rumbaut, 1997; Waters, 1990). Since 1965 in the United States, and 1967 in Canada, changes in immigration policy suggest that alternative assimilation patterns may exist. Whereas previous immigration policy had discouraged non-Caucasian immigration, the new policy brought with it large-scale immigration from Asia in particular which introduced a different element of race into assimilation expectations. For these new immigrants, race continues to be a marker whereby prejudice, stereotyping, and discrimination produce assumptions of “foreignness” regardless of generational status (Neckerman, Carter & Lee, 1999; Tuan, 1999).

The purpose of this paper is to explore the relationship between global and specific attitudes of unfair police treatment towards Mexican Americans and how attitudes towards the police vary with socio‐demographic characteristics, victim status, linguistic barriers, group consciousness and socially disorganized contexts.

Data from the 2006 National Latino Survey, which is a representative random sample of 1,815 self‐identified persons of Mexican‐origin born in the USA were used to investigate three research questions: What is the prevalence in which Mexican‐Americans claim to be treated unfairly by the police?; What is the prevalence in which Mexican‐Americans perceive unfair treatment toward their ethnic group?; and Do cultural factors and/or heightened group consciousness and identity contribute to Mexican‐Americans perceptions of either specific or more generalized unfair police treatment? A structural equation model was developed to explore the relationship between global and specific measures of unfair police treatment and variables measuring socio‐demographic and linguistic characteristics, as well as socially disorganized contexts, group consciousness and identity.

Mexican‐Americans residing in socially disorganized contexts are significantly more likely to have positive global assessments of the police. The relationship between both social disorganization and specific and global attitudes was statistically significant. Individuals who have a strong sense of linked fate, possess a shared sense of common purpose and interest, and identify strongly with their ethnic group are significantly more likely to perceive that the police treat their group unfairly.

The current investigation is limited by the nature of the data, which is based wholly on self‐report. In addition, while the frequency and nature of police contact plays a role in influencing negative perceptions of police encounters, it was not possible to assess those influences here. Finally, the current analysis is limited by the cross‐sectional nature of the data and no inferences regarding causality can be made.

This study has implications for the legitimacy of the criminal justice system and will help criminal justice actors understand the broader implications of police‐citizen interactions.

The paper shows how social interactions are affected by group membership.

No study to date explores the relationship between group‐based identity, group consciousness and perceptions of unfair treatment by the police. These studies are usually limited to the political science literature.

The purpose of the study is to investigate whether the alignment between organizational capabilities is idiosyncratic to an organization or a predictable pattern of alignments can be identified across organizations.

Survey design is used to collect data from upper- and mid-level managers of organizations operating in the software industry. A total of 219 responses are used to test the study hypotheses. Partial least squares structural equation modeling and regression analysis are used for data analysis and hypotheses testing.

Results suggest that the alignment between strategic thinking and absorptive capacity is different for organizations with a prospector-type strategic orientation compared to organizations with other types (defenders and analyzers) of strategic orientations. The study also finds that the pattern of alignment holds for each dimension of absorptive capacity.

There is limited research on the alignment between the three types of organizational capabilities (metaphysical, dynamic and ordinary). This may have transcended from arguments that if organizational capabilities are truly idiosyncratic, they should not be expected to follow a predictable pattern of alignments across organizations. To the best of the authors’ knowledge, this study is the first to empirically investigate and provide evidence that the alignment between organizational capabilities is contingent on the strategic orientation of the organizations. The findings offer hope for the development of a generalizable theory of organizational capability alignment in organizations.

While the issue of “Blackness” has long pervaded American society, it has rarely been problematized in social science literature and treated as a taken-for-granted. This article utilizes in-depth interviews with second generation West Indian adults in New York City to examine the ways in which they conceive of their Blackness, both racially and ethnically. New York City is viewed as an important urban context that in many ways facilitates the formation of identity for this population. The assimilation process, or not, of second generation West Indians is also considered in terms of socioeconomic status and gender. The results indicate that second generation West Indians strongly identify with both their racial and ethnic identities, which in turn calls for a reconceptualization of “Blackness”. There is also evidence that points to New York City as a space of cross-cultural integration where identity formation is significantly impacted by the presence of other immigrants (and their children) that leads to a pan-immigrant or pan-ethnic identity among young New Yorkers.

The purpose of the paper is to explore the satisfaction response in the context of an applied creative, business‐to‐business, professional service – that of advertiser satisfaction with agency creative services.

The study is a based on a longitudinal questionnaire survey of advertising managers.

The paper finds that the disconfirmation of expectations model, previously utilised largely in goods categories and in consumer services, can be successfully applied within advertising creative services.

Use of the key respondent method; the ability of managers to comply with the very specific conditions set out for choice of campaign; memory: the assumption that respondents could remember which campaign they had referred to in their initial questionnaire responses when completing the second questionnaire.

Advertisers commit very large resources on the basis of their satisfaction with agency generated creative ideas, at a time when such product appears in a highly undeveloped, relatively intangible state. The study tests how satisfaction is formed in this context.

The paper has an application of the disconfirmation‐based model of customer satisfaction to advertising creative product. The literature on advertising creative ideas as a product category (and to “applied creative” products in general) is very limited.