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This paper aims to interpret the multidimensional Asian American identity of immigrant Indians in terms of pan-ethnicity, gender and religion.
Abstract
Purpose
This paper aims to interpret the multidimensional Asian American identity of immigrant Indians in terms of pan-ethnicity, gender and religion.
Design/methodology/approach
The social construction and experience of race in the US and the intersection of multiethnic Asian American identity with race, gender and religion will be used in critically commenting on the interview of primary ethnic identity of Indian Americans including the pan-ethnic identity of Indians in the US as Asian Americans, the Mar Thoma Church community, the second-generation Patel family's union formation in terms of gender identity.
Findings
The future directives include Asian American Movement (AAM) which is trying to incorporate Indians as pan-ethnic identity assimilation and the process of holding American identity as primary identification of Indians.
Practical implications
Policy recommendations are that the US Census Bureau should include Indian Americans as separate ethnic identity for Indian immigrants like the Chinese Americans. USCIS (US Citizenship and Immigration Services) should reform policies to include the wives of H-4 visa holders. The Department of Homeland Security (DHS) should provide secure living environment for Indian immigrants. The US Department of Labor should provide equal opportunities for women in their immigration policies.
Originality/value
This paper will critically analyze the interview results of primary ethnic identity and justify the hypotheses of Asian American identity of Indians, whether (1) they merge with the American identity as part of cultural assimilation or (2) retain their Asian identity beyond Americanized identity or (3) go beyond both American and Asian identity to restate their Indian ethnicity.
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Chadrhyn A.A. Pedraza and Rene O. Guillaume
The purpose of this study was to gain insight into Asian Americans’ experiences with racism during elementary, middle and high school and how those experiences shape the ways they…
Abstract
Purpose
The purpose of this study was to gain insight into Asian Americans’ experiences with racism during elementary, middle and high school and how those experiences shape the ways they describe their racial identity.
Design/methodology/approach
This study used a qualitative research design and narrative inquiry strategy. The authors used Chang’s (1993) Asian Critical Race Theory framework to examine participant’s descriptions of experiences with racism during elementary, middle and high school and how these experiences shape how they describe their Asian American racial identity.
Findings
Participants’ narratives revealed a common theme of silencing through two major processes: acceptance of the Asian American identity as an “other” and measuring the Asian American self against the barometers of physical appearance and the model minority stereotype.
Originality/value
This study contributes to the literature on Asian Americans by examining how experiences as a child shape how they have come to perceive their racial identity in relation to their overall self-concept. The authors argue that Asian American experiences have been excluded from discourse on race in education as the model minority and perpetual foreigner stereotypes have allowed for this marginalization.
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In this chapter, Mousumi De presents the principles and implications of CRT in the context of Asian and Asian American experiences including the perspective, features, strategies…
Abstract
In this chapter, Mousumi De presents the principles and implications of CRT in the context of Asian and Asian American experiences including the perspective, features, strategies, and new directions on how to facilitate the preparation of teacher candidates and work with all teachers to understand the complexity of the Asian and Asian American identity, their racialized experiences, and their sociohistorical, transnational contexts that continue to influence their lived experiences. This chapter highlights the important issues and challenges facing Asians and Asian Americans that have been camouflaged by their stereotypical treatment as model minorities. It also shares the work of many scholars on approaches for promoting diversity and inclusion, such as implementing anti-racist, anti-oppressive, and inclusive history curricula, cultural citizenship education, teaching for social justice, and culturally responsive and culturally sustaining teaching for addressing the marginalization of Asians and Asian Americans.
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This chapter seeks to contribute to an ongoing discussion about Asian Canadian identities, model minority stereotypes, and structural racism against Asian Canadian youth in the…
Abstract
This chapter seeks to contribute to an ongoing discussion about Asian Canadian identities, model minority stereotypes, and structural racism against Asian Canadian youth in the Canadian education system. Using a Bourdieusian lens, this narrative study explores how to understand the experiences of Asian Canadian youth who are streamed into STEM (science, technology, engineering, and mathematics)-related occupational trajectories. Using data obtained from semi-structured interviews, I explore how streaming in high schools affects the identity formation of these youth. I argue there is an insight to be gained by paying closer attention to homologies between racial tensions and disciplinary tensions within the public school system. Doing so opens up new ways of framing and recognizing partial and diffuse acts of resistance among Asian Canadian youth who would otherwise appear to have internalized dominant stereotypes and norms.
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Charlotte D. Shelton and Monica Haisheng Wu
This study aims to identify the specific challenges that North American female professionals of Asian descent face in building executive presence and make recommendations for…
Abstract
Purpose
This study aims to identify the specific challenges that North American female professionals of Asian descent face in building executive presence and make recommendations for mitigating those challenges.
Design/methodology/approach
In-depth interviews were conducted with 14 female executives of Asian descent in diverse U.S. and Canadian organizations. The goal was to explore their perceptions of Asian organizational stereotypes and identify how these perceptions, shaped by their cultural and gender identities, have created unique challenges relating to executive presence. Interviewees provided in-depth examples of their challenges and detailed recommendations for neutralizing them. Interview data were coded and analyzed using the Gioia methodology.
Findings
Results revealed that deferential, reserved and hardworking are the top three perceptions attributed to female professionals of Asian descent working in North America. These perceptions are not commendatory or derogatory by themself. They can be associated with either positive or negative leadership qualities, depending on the specific behaviors exhibited and how those behaviors are interpreted. The authors’ analysis maps the relationship between these perceptions and behaviors associated with the executive presence literature. The respondents’ three key recommendations for neutralizing the negative connotations of these perceptions are discussed.
Practical implications
The results of this study reinforce the need to develop influence, communication and relational skills (e.g. executive presence) in women of Asian ethnicity. The study respondents’ recommendations provide a foundational curriculum guide for doing so. The results also support the need to train hiring managers to become ever more aware of their cultural biases, focusing on how these biases impact their hiring, performance evaluation and promotion practices.
Originality/value
There is a dearth of research regarding the career experiences of Asian women working in North American corporations. This qualitative study provides insight into relationships between cultural identity, executive presence and career success and lays the groundwork for future quantitative studies that deepen a theoretical understanding of the relationship of executive presence to impression management and cross-cultural theories.
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Umer Hussain and George B. Cunningham
Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals face an elevated level of prejudice in various social settings like sports. These biases can relate to…
Abstract
Lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals face an elevated level of prejudice in various social settings like sports. These biases can relate to internalized stigma, which might prompt LGBTQ+ athletes to implement numerous identity coping strategies. Muslim LGBTQ+ athletes are likely to experience these dynamics more than others. However, there remains a dearth of scholarship on understanding how Muslim LGBTQ+ athletes employ different identity development coping strategies to tackle the prevalent stigma against them and use their visible identity development process as a means of social activism. Hence, in this book chapter, the authors explore the development of Muslim LGBTQ+ sportspersons' visible identity by defining the forces that shape their identity. The first author of the book chapter sheds light on his experiences while working with the LGBTQ+ community in the Islamic Republic of Pakistan and his recent interactions with the Muslim LGBTQ+ community in North America. The authors then highlight how Muslim LGBTQ+ athletes might use different identity coping strategies to show personal agency against the heteronormative system. Furthermore, the authors elucidate how sexual orientation intersects with religion within the sociocultural domain in shaping the identity and present global Muslim LGBTQ+ identity typology. Finally, the authors argue that Muslim LGBTQ+ athletes' visible identity depends upon two factors: religious negative/positive self-beliefs about religion Islam's openness toward LGBTQ+ rights and social acceptance, bounded by time and space.
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Mark Buschgens, Bernardo Figueiredo and Janneke Blijlevens
This paper aims to investigate how and when visual referents in brand visual aesthetics (i.e. colours, shapes, patterns and materials) serve as design applications that enable…
Abstract
Purpose
This paper aims to investigate how and when visual referents in brand visual aesthetics (i.e. colours, shapes, patterns and materials) serve as design applications that enable consumer diasporic identity.
Design/methodology/approach
This paper uses an innovative methodology that triangulates 58 in-depth interviews with diasporic consumers, 9 interviews with brand managers and designers and a visual analysis of brands (food retailer, spices and nuts, skincare, hair and cosmetics, ice cream and wine) to provide a view of the phenomenon from multiple perspectives.
Findings
This study illustrates how and when particular applications and compositions of product and design referents support diasporic identity for Middle Eastern consumers living outside the Middle East. Specifically, it illustrates how the design applications of harmonising (applying separate ancestral homeland and culture of living product and design referents simultaneously), homaging (departing from the culture of living product and design referents with a subtle tribute to ancestral homeland culture) and heritaging (departing from the ancestral homeland culture product and design referents with slight updates to a culture of living style) can enable diasporic identity in particular social situations.
Research limitations/implications
Although applied to the Middle Eastern diaspora, this research opens up interesting avenues for future research that assesses diasporic consumers’ responses to brands seeking to use visual design to engage with this market. Moreover, future research should explore these design applications in relation to issues of cultural appreciation and appropriation.
Practical implications
The hybrid design compositions identified in this study can provide brand managers with practical tools for navigating the design process when targeting a diasporic segment. The design applications and their consequences are discussed while visually demonstrating how they can be crafted.
Originality/value
While previous research mainly focused on how consumption from the ancestral homeland occurred, to the best of the authors’ knowledge, this study is the first to examine how hybrid design compositions that combine a diaspora’s ancestral homeland culture and their culture of living simultaneously and to varying degrees resonate with diasporic consumers.
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Devashish Dasgupta and Isha Singh
This study aims to understand how female executive travellers should be characterized by inter-winning socio-economic segmentation and leisure travel motivation.
Abstract
Purpose
This study aims to understand how female executive travellers should be characterized by inter-winning socio-economic segmentation and leisure travel motivation.
Design/methodology/approach
This study identifies push factors as a motivation for leisure travel among female executives in India. Quantitative research methodology was applied based on 892 online responses to a questionnaire. Principal component analysis was applied to identify the underlying dimensions of push motivational items.
Findings
The findings disclose five-factor dimensions of self-esteem; knowledge- and novelty-seeking; stimulus; escape; and self-recognition. Among the five identified dimensions, stimulus was the most important factor for motivating female executives to travel for leisure, followed by knowledge and novelty-seeking.
Research limitations/implications
This study was conducted on 1,100 female executive travellers, meaning the results are only valid for this cultural context. All data was collected through a referral chain network survey among female executives via Google survey forms. While segmenting types of travellers amongst females, usage of push motivation framework as a variable remains pervasive in tourism research.
Originality/value
Although literature on female travel motivation is abundant, however, to the authors’ knowledge, empirical studies that focus on female executives leisure travel motivations are still rare. These findings are, therefore, valuable for illuminating tourism stakeholders to cater this potential segment more customisedly.
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Hyehyun Kim, Sylvia Chan-Olmsted and Huan Chen
This study explores information behavior and perception and vaccination among America's three largest ethnic minorities, Hispanic, Black/African American and Asian, in COVID-19…
Abstract
Purpose
This study explores information behavior and perception and vaccination among America's three largest ethnic minorities, Hispanic, Black/African American and Asian, in COVID-19 context. Information behavior and perception are investigated from cultural and demographic characteristics, while vaccination is explored from COVID-19 related information behavior and utility/value of COVID-19 vaccine information.
Design/methodology/approach
Using Qualtrics survey panel, a national survey of America's Hispanic, Black/African American and Asian population was conducted to better understand the impact of cultural and demographic factors on COVID-19 related information. Data were collected in Fall 2021. Multiple and logistic regression were conducted to analyze data.
Findings
Results show that cultural factors (i.e. cultural identity, social identity, social capital and religiousness) exert significant impact on information value and seeking across all three minority groups, while some demographic factors, Republicanism and age, also significantly predict COVID-19 related information seeking and value for Black/African Americans and Hispanics, but less for Asian Americans. Lastly, information value was found to significantly predict vaccine status, willingness and eagerness, the three facets of vaccination as conceptualized in this study, for top three racial/ethic minorities.
Originality/value
The finding of this study reveal that there are variations in terms of the level and type of attachment to one's culture/social group in COVID-19 informational context. Between the three groups, granular differences were observed regarding the relationship between cultural factors and perceived COVID-19 information value. While cultural identity is most associated with African Americans, social capital is most evident for the Asian Americans, but social identity was the strongest predictor among Hispanics. Thus, this study offers important strategic insights into a unique population sample to better understand the impact of COVID-19 related information perception and vaccination implication.
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Naoki Umemiya, Miki Sugimura, Romyen Kosaikanont, Nordiana Mohd Nordin and Abdul Latiff Ahmad
This paper discusses the effectiveness of a consortium-based student mobility programme by investigating the impact of the Asian International Mobility for Students (AIMS…
Abstract
Purpose
This paper discusses the effectiveness of a consortium-based student mobility programme by investigating the impact of the Asian International Mobility for Students (AIMS) Programme. AIMS is a regional multilateral large-scale student mobility programme based on a consortium of 10 member countries and 87 member universities with the Southeast Asian Ministers of Education Organization Regional Centre for Higher Education and Development (SEAMEO RIHED) as a facilitator. Over 6,000 students have participated in a semester-long intra-regional student exchange under AIMS since 2010.
Design/methodology/approach
The study employed questionnaire surveys and semi-structured interviews to investigate the impact of AIMS and its advantages as a consortium-based student mobility programme.
Findings
It was found that AIMS significantly impacted member universities by accelerating their internationalisation processes through increasing the number of inbound and outbound students and courses offered in English and so on. AIMS has promoted harmonisation among the members by developing common procedures and guidelines, providing platforms for mutual sharing of experiences and good practices and capacity building of international relations offices. AIMS has also had a significant impact on students by enhancing their regional identity and knowledge about the region of Asia, contributing to their development as future regional and global citizens. As advantages of AIMS, member universities efficiently built a foundation for international collaboration with common procedures and guidelines and shared their experiences through such venues as Annual Review Meetings. Students also feel supported by having clear guidance and find programmes prepared by host universities and SEAMEO RIHED useful.
Originality/value
This study is unique in that it empirically studies the impact of one of Asia’s largest student mobility programmes for the first time by analysing large-scale qualitative and quantitative data.
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