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The purpose of this paper is to discuss the urgency to ensure the preservation of the news archives of the crisis-packed Hong Kong-based Asia Television (ATV), the first Chinese television station in the world. This paper also explores the life and times as well as the future of the historical collections of the ATV archives, which is a treasure trove that covers key events in Hong Kong’s history since 1957, a decade before its major rival Television Broadcasts Limited began to go on air.

Adopting the qualitative approach with in-depth face-to-face interviews, the now defunct ATV News’ longest-serving as well as its very last Chief Librarians discusses the bleeding of priceless history in the 62-year-old news archives which contain Hong Kong’s collective memories.

An important role of the old news footage is to capture the public’s memories and to take people back to the actual unfolding of landmark events. The interview answers open the way for readers to understand the ways television archives hold immense historical value for a city’s memory and what could be done and preserved before their disappearance.

This paper will be of interest to those historians, journalists, scholars and archivists, including news librarians, who are interested in learning how the ATV’s half-a-century-old archival news footage is a significant asset and cultural record to the former colony.

The purpose of this paper is to compare sources of money as well as responses to television commercials and pop up advertisements on the internet among young “tween” consumers in Denmark and Hong Kong. Findings are compared with existing preconceptions of the tween segment in the marketing literature.

A survey was conducted in six primary schools in Denmark and Hong Kong, with 434 respondents from fourth, fifth and sixth grades.

The paper finds that the Danish tweens received higher monthly incomes from all sources than Hong Kong tweens. Danish tweens were more likely to spend money on CDs, computer games, clothing, sports equipment, and cosmetics/jewelry than Hong Kong tweens. Hong Kong tweens were more likely to spend money on books than Danish tweens. The results showed complex differences in the perception and reactions to advertising. The results seem to support that tween consumption and responses to advertising are motivated differently in cultures of individualism and collectivism, and consequently that the tween consumer segment is not as globally homogeneous as it is claimed to be.

The study was based on a convenience sample. The questionnaire consisted of mainly dichotomous scales, limiting the available statistical analysis. Further qualitative study is needed to explore the reasons for the differences.

The paper can serve as a guideline for marketing communication targeting tweens, particularly in case of international or global campaigns.

This paper offers insights into designing communication strategies for tweens, particularly when incorporating advertising on television as well as new media. Policy makers should be aware that perceptions and impact of advertising on children may vary significantly across cultures.

The purpose of this paper is to present a study that compares ownership and usage of new media among young “tween” consumers in Denmark and Hong Kong. Further, it shows the ways of finding new interesting web sites.

In 2004‐2005 a survey was conducted in Denmark and Hong Kong of 434 fourth, fifth and sixth class students. Questionnaires were distributed in six elementary schools. Hypotheses about new media ownership and usage in the two societies are formulated based on the economic development and individualistic/collective cultural dimensions of the societies.

Household ownership of new media, ownership of mobile phone and heavy use of the internet were found to be more prevalent among Danish tweens than among Hong Kong tweens. Danish tweens were more likely to use mobile phones and the internet for interpersonal communication and for enjoyment than Hong Kong tweens. Hong Kong tweens used the internet more for educational purposes than Danish tweens. The results seem to support that adoption and consumption of new media are motivated differently in cultures of individualism and collectivism, and consequently that the tween consumer segment is not as globally homogeneous as it is claimed to be.

The study was based on a convenience sample, thus it may be problematic to generalize from the findings.

The study can serve as a guideline for marketing communication targeting tweens. The emphasis on the hedonic use and social function of new media may be suitable for a highly developed, individualistic society. In collective societies, marketers may need to put emphasis on the instrumental values of new media, such as improving academic performance.

This paper offers insights into designing communication strategies for Danish and Hong Kong tweens, particularly when incorporating new media. Findings are compared with existing preconceptions of the tween segment in the marketing literature.

The objective of this study is to investigate to what extent advertising appeals in Hong Kong and Korea are different, and whether the differences between the two countries can be attributed to the differences in nations' cultural characteristics. Hypotheses are drawn in relation to the two dimensions of Hofstede's framework – uncertainty avoidance and masculinity/femininity.

A sample of 803 prime‐time television commercials from the two countries was analyzed using Cheng and Schweitzer's classification of advertising appeals.

The results show that femininity is an important variable for explaining differences in advertising between Hong Kong and Korea. Both Hong Kong and Korean advertising show no difference in values of high uncertainty avoidance, although an appeal of high uncertainty avoidance was used more often in Korean advertising. However, values of low uncertainty avoidance are more prevalent in television commercials in Korea, a country of high uncertainty avoidance, than Hong Kong, a country of low uncertainty avoidance. It is also found that the correlation between product categories and cultural values is society‐based.

This study reveals that Hofstede's framework does explain cross‐cultural differences between Hong Kong and Korea and provides empirical evidences for the impact of value paradoxes on advertising in both countries, suggesting that Hofstede's framework and the value paradoxes provide a possible theory for testing the relationship of the society and its advertising content within a culture as well as across cultures.

The decision of whether or not to start a new business is a question pondered by many people and something that about .004% of the U.S. population decides to do every month (Kauffman Foundation, 2005). This decision becomes more complicated with the involvement of family members. One would be hard pressed to find any business enterprise without some sort of family influence and involvement at some point in the start-up or ongoing operations of the business. While most entrepreneurship research points to legal, environmental, regulatory, technological, or demographic changes as triggers that spur individuals into action, the role of family influence in new business founding is often overshadowed or not addressed at all (Aldrich & Cliff, 2003).

While the US economy seems to be in an upswing, there is still plenty of downside for some companies. But a downturn need not be seen as a giant sucking sound, eliminating all of a company’s pricing power. Through astute use of strategies such as the ones discussed in this article, many companies can continue to raise prices. The authors discuss such pricing strategies as working around budgets, using tools other than list price to cut price, bundling and tiering goods and services, and locking in your best customers.

The purpose of this paper is to explore how a neo-liberal nationalist discourse of China imagines the spatial identity of the post-1997 Hong Kong with reference to Lost in Hong Kong, a new Chinese middle-class film in 2015 with successful box office sales.

Textual analysis with the aid of psychoanalysis, postcolonial studies and semiotics is used to interpret the meaning of the film in this study. The study also utilizes the previous literature reviews about the formation of the Chinese national identity to help analyze the distinct identity of the Chinese middle class today.

The discussion pinpoints how the new Chinese middle class as neo-liberal nationalists take Hong Kong as a “bizarre national redemptive space”. While Hong Kong is cinematically constructed as such a national other, this paper argues that the Hong Kong in question stands not for itself but in a form of “reverse hallucination” for pacifying the new Chinese middle class’ trauma under the rapid neo-liberalization of China in the 1990s.

This paper shows the new of formation of the Chinese nationalist’s discourse, especially the new Chinese middle-class discourse on Hong Kong after 1997.