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This study aims to identify and assess the key ethical challenges associated with integrating artificial intelligence (AI) in knowledge-sharing (KS) practices and their implications for decision-making (DM) processes within organisations.

The study employs a mixed-methods approach, beginning with a comprehensive literature review to extract background information on AI and KS and to identify potential ethical challenges. Subsequently, a confirmatory factor analysis (CFA) is conducted using data collected from individuals employed in business settings to validate the challenges identified in the literature and assess their impact on DM processes.

The findings reveal that challenges related to privacy and data protection, bias and fairness and transparency and explainability are particularly significant in DM. Moreover, challenges related to accountability and responsibility and the impact of AI on employment also show relatively high coefficients, highlighting their importance in the DM process. In contrast, challenges such as intellectual property and ownership, algorithmic manipulation and global governance and regulation are found to be less central to the DM process.

This research contributes to the ongoing discourse on the ethical challenges of AI in knowledge management (KM) and DM within organisations. By providing insights and recommendations for researchers, managers and policymakers, the study emphasises the need for a holistic and collaborative approach to harness the benefits of AI technologies whilst mitigating their associated risks.

Artificial intelligence (AI) offers many benefits to improve predictive marketing practice. It raises ethical concerns regarding customer prioritization, market share concentration and consumer manipulation. This paper explores these ethical concerns from a contemporary perspective, drawing on the experiences and perspectives of AI and predictive marketing professionals. This study aims to contribute to the field by providing a modern perspective on the ethical concerns of AI usage in predictive marketing, drawing on the experiences and perspectives of professionals in the area.

The study conducted semistructured interviews for 6 weeks with 14 participants experienced in AI-enabled systems for marketing, using purposive and snowball sampling techniques. Thematic analysis was used to explore themes emerging from the data.

Results reveal that using AI in marketing could lead to unintended consequences, such as perpetuating existing biases, violating customer privacy, limiting competition and manipulating consumer behavior.

The authors identify seven unique themes and benchmark them with Ashok’s model to provide a structured lens for interpreting the results. The framework presented by this research is unique and can be used to support ethical research spanning social, technological and economic aspects within the predictive marketing domain.

La Inteligencia Artificial (IA) ofrece muchos beneficios para mejorar la práctica del marketing predictivo. Sin embargo, plantea preocupaciones éticas relacionadas con la priorización de clientes, la concentración de cuota de mercado y la manipulación del consumidor. Este artículo explora estas preocupaciones éticas desde una perspectiva contemporánea, basándose en las experiencias y perspectivas de profesionales en IA y marketing predictivo. El estudio tiene como objetivo contribuir a la literatura de este ámbito al proporcionar una perspectiva moderna sobre las preocupaciones éticas del uso de la IA en el marketing predictivo, basándose en las experiencias y perspectivas de profesionales en el área.

Para realizar el estudio se realizaron entrevistas semiestructuradas durante seis semanas con 14 participantes con experiencia en sistemas habilitados para IA en marketing, utilizando técnicas de muestreo intencional y de bola de nieve. Se utilizó un análisis temático para explorar los temas que surgieron de los datos.

Los resultados revelan que el uso de la IA en marketing podría tener consecuencias no deseadas, como perpetuar sesgos existentes, violar la privacidad del cliente, limitar la competencia y manipular el comportamiento del consumidor.

El estudio identifica siete temas y los comparan con el modelo de Ashok para proporcionar una perspectiva estructurada para interpretar los resultados. El marco presentado por esta investigación es único y puede utilizarse para respaldar investigaciones éticas que abarquen aspectos sociales, tecnológicos y económicos dentro del ámbito del marketing predictivo.

人工智能（AI）为改进预测营销实践带来了诸多益处。然而, 这也引发了与客户优先级、市场份额集中和消费者操纵等伦理问题相关的观点。本文从当代角度深入探讨了这些伦理观点, 充分借鉴了人工智能和预测营销领域专业人士的经验和观点。旨在通过现代视角提供关于在预测营销中应用人工智能时所涉及的伦理观点, 为该领域做出有益贡献。

本研究采用了目的性和雪球抽样技术, 与14位在人工智能营销系统领域具有丰富经验的参与者进行为期六周的半结构化访谈。研究采用主题分析方法, 旨在深入挖掘数据中显现的主要主题。

研究结果表明, 在营销领域使用人工智能可能引发一系列意外后果, 包括但不限于加强现有偏见、侵犯客户隐私、限制竞争以及操纵消费者行为。

本研究通过明确定义七个独特的主题, 并采用阿肖克模型进行基准比较, 为读者提供了一个结构化的视角, 以解释研究结果。所提出的框架具有独特之处, 可有效支持在跨足社会、技术和经济领域的预测营销中展开的伦理研究。

This study aims to propose that the corrosion resistance of the neat epoxy coating can be further enhanced by incorporating reinforcing agents.

Chitosan, silica and their hybrid compound were used to study the subject of corrosion resistance of epoxy coating systems. This work used 3.5 Wt.% NaCl solution as the electrolyte, and electrochemical impedance spectroscopy (EIS) was used to investigate the electrochemical behaviour of the studied coating systems. Standard and accelerated states were used without and with scratch on the coating layer.

It was found that the impedance value of composite coating incorporated with the hybrid compound was significantly higher at 10¹⁰ Ω after 14 days of exposure in both testing states. The breakpoint frequency (f_b) determination also proves with large capacitive region at low-to-high frequency of impedance plots corresponding to the high corrosion resistance.

The hybrid compound consisting of chitosan as organic biopolymer and silica as inorganic material, respectively, served as a promising reinforcing agent for composite coating as a promising corrosion inhibitor. Different states of EIS measurement were used which are standard (without scratch) and accelerated (with scratch) states associated with the f_b values.

The study aims to determine the the optimal value of output parameters of a variable compression ratio (CR) diesel engine are investigated at different loads, CR and fuel modes of operation experimentally. The output parameters of a variable compression ratio (CR) diesel engine are investigated at different loads, CR and fuel modes of operation experimentally. The performance parameters like brake thermal efficiency (BTE) and brake specific energy consumption (BSEC), whereas CO emission, HC emission, CO₂ emission, NO_x emission, exhaust gas temperature (EGT) and opacity are the emission parameters measured during the test. Tests are conducted for 2, 6 and 10 kg of load, 16.5 and 17.5 of CR.

In this investigation, the first engine was fueled with 100% diesel and 100% Calophyllum inophyllum oil in single-fuel mode. Then Calophyllum inophyllum oil with producer gas was fed to the engine. Calophyllum inophyllum oil offers lower BTE, CO and HC emissions, opacity and higher EGT, BSEC, CO₂ emission and NO_x emissions compared to diesel fuel in both fuel modes of operation observed. The performance optimization using the Taguchi approach is carried out to determine the optimal input parameters for maximum performance and minimum emissions for the test engine. The optimized value of the input parameters is then fed into the prediction techniques, such as the artificial neural network (ANN).

From multiple response optimization, the minimum emissions of 0.58% of CO, 42% of HC, 191 ppm NO_x and maximum BTE of 21.56% for 16.5 CR, 10 kg load and dual fuel mode of operation are determined. Based on generated errors, the ANN is also ranked for precision. The proposed ANN model provides better prediction with minimum experimental data sets. The values of the R² correlation coefficient are 1, 0.95552, 0.94367 and 0.97789 for training, validation, testing and all, respectively. The said biodiesel may be used as a substitute for conventional diesel fuel.

The blend of Calophyllum inophyllum oil-producer gas is used to run the diesel engine. Performance and emission analysis has been carried out, compared, optimized and validated.

Firms are driven to ride on the digital wave in today’s open innovation ecosystem. This study aims to explore the effect of digital transformation (DT) on knowledge-intensive business services (KIBS) firms’ innovation ambidexterity, namely, radical versus incremental innovation, respectively. Meanwhile, the authors evaluated the moderating role of the complexity of R&D collaboration portfolio (i.e. organizational diversity and geographic diversity) in the above relationships.

Using a panel data set of 171 Chinese listed firms in the information and communications technology services industry from 2010 to 2018, the proposed hypotheses were empirically attested.

It is found that DT has a positive relationship with radical innovation and an inverted U-shaped relationship with incremental innovation. In terms of the R&D collaboration portfolio, organizational diversity positively moderates the relationships between DT and innovation ambidexterity, respectively. The geographic diversity weakens the inverted U-shaped effect of DT on incremental innovation; however, its moderating role in the link between DT and radical innovation is not empirically verified.

Extant scholars mainly addressed the interplay between KIBS firms and their manufacturing clients, while this study reveals the different consequences of DT on KIBS firms’ innovation ambidexterity to highlight the role of KIBS firms is an independent and essential innovator in a knowledge-driven economy. Notably, the findings contribute to knowledge management (KM) and R&D literature by confirming the diversity of the R&D collaboration portfolio is a critical KM strategy for KIBS firms to develop and promote external knowledge resources.

This study aims to examine the mediating role of social influence on the relationship between key predictors of E-pharmacy adoption among young consumers based on the unified theory of adoption and use of technology (UTAUT).

This study employs a quantitative correlational research design. Based on cluster sampling, data was collected from 306 university students from three public universities in southwestern Nigeria. Data was analysed using partial least square structural equation modeling.

The primary determinant driving the adoption of e-pharmacy is performance expectancy. Social influence plays a partial mediating role in linking performance expectancy to e-pharmacy adoption. In contrast, it fully mediates the relationship between effort expectancy, facilitating conditions and the adoption of e-pharmacy services.

This study provides theoretical clarity on recent issues within the UTAUT framework. Findings highlight the complexity of how social factors interact with individual beliefs and external conditions in determining technology acceptance.

Research includes information relevant to access the impact of e-pharmacy services on healthcare accessibility, affordability and quality in developing countries.

The findings extend the adoption of technology literature in healthcare and offer a new understanding of adoption dynamics. The results emphasize the importance of performance expectancy in driving e-pharmacy adoption, providing a clear direction for stakeholders to enhance service quality and user experience of e-pharmacy. Additionally, the mediating effect of social influence highlights the significance of peer recommendations, celebrity endorsements and social media campaigns in shaping consumer adoption of e-pharmacies among young people.

Supply chain finance is an emergent research area dealing with the financial performance of a firm throughout its supply chain. It has been drawing significant attention among industrial practitioners and researchers. However, there is need to identify improvements in supply chain finance (SCF) practices to ensure sustainable growth. In recent years, circular economy practices are being adopted worldwide with a motivation to achieve the 17 Sustainable Development Goals (SDGs). Moreover, integration of circular economy practices in the financial aspects of supply chain is still in infant age.

Adoption of circular SCF in firms enhances both restorative and regenerative capacities of the firm. In this regard, this study aims to review articles on circular practices in SCF. The study identified 329 articles related to circular practices and sustainable practices in SCF from the Scopus database. The shortlisted articles were reviewed and discussed.

The findings of the study help to recognize the most influential and productive research in circular SCF in terms of journals and trends. Further research is recommended to explore this area in depth to recognize potential integrating factors that help in smooth acceptance of circular finance in supply chains.

Bibliometric and network analyses were performed to identify research trends and networks in the field of circular SCF. In addition, emerging research themes in the field of circular SCF were identified and discussed, and research propositions are proposed to delineate future research directions.

This Friction stir welding study aims to weld thick AA8011 aluminium plates, and the interface joints created with a variety of tool pin profiles were examined for their effects on the welding process.

Scanning electron microscopy and optical microscopy and X-ray diffraction were used to examine the macro and micro-structural characteristics, as well as the fracture surfaces, of tensile specimens. The mechanical properties (tensile, hardness tests) of the base metal and the welded specimens under a variety of situations being tested. Additionally, a fracture toughness test was used to analyse the resilience of the base metal and the best weldments to crack formation. Using a response surface methodology with a Box–Behnken design, the optimum values for the three key parameters (rotational speed, welding speed and tool pin profile) positively affecting the weld quality were established.

The results demonstrate that a defect-free junction can be obtained by using a cylindrical tool pin profile, increasing the rotational speed while decreasing the welding speeds. The high temperature and compressive residual stress generated during welding leads to the increase in grain size. The grain size of the welded zone for optimal conditions is significantly smaller and the hardness of the stir zone is higher than the other experimental run parameters.

The work focuses on the careful examination of microstructures behaviour under various tool pin profile responsible for the change in mechanical properties. The mathematical model generated using Taguchi approach and parameters was optimized by using multi-objectives response surface methodology techniques.

The demand for energy is increasing massively due to urbanization and industrialization. Due to the massive usage of diesel engines in the transportation sector, global warming is increasing rapidly. The purpose of this paper is to use hydrogen as the potential alternative for diesel engine.

A series of tests conducted in the twin cylinder four stroke diesel engine at various engine speeds. In addition to the hydrogen, the ultrasonication is applied to add the nanoparticles to the neat diesel. The role of nanoparticles on engine performance is effective owing to its physicochemical properties. Here, neat diesel mixed 30% of biodiesel along with the hydrogen at the concentration of 10%, 20% and 30% and 50 ppm of graphite oxide to form the blends DNH10, DNH20 and DNH30.

Inclusion of both hydrogen and nanoparticles increases the brake power and brake thermal efficiency (BTE) of the engine with relatively less fuel consumption. Compared to all blends, the maximum BTE of 33.3% has been reported by 30% hydrogen-based fuel. On the contrary, the production of the pollutants also reduces as the hydrogen concentration increases.

Majority of the pollutants such as carbon monoxide, carbon dioxide and hydrocarbon were dropped massively compared to diesel. On the contrary, there is no reduction in nitrogen of oxides (NOx). Highest production of NOx was witnessed for 30% hydrogen fuel due to the premixed combustion phase and cylinder temperatures.

The purpose of our study was two-fold: (1) to examine the effect of perceived value derived from perceived benefits and sacrifices in the adoption of artificial intelligence (AI) in talent acquisition and (2) to investigate the moderating role of human resource (HR) readiness in the association between perceived value and AI adoption intention.

A structured questionnaire was administered to 198 talent acquisition executives and HR professionals of Indian IT companies based on a purposive sampling technique. Partial least squares structural equation modeling (PLS-SEM) was used on the Smart PLS 2.0 platform to analyse the data and test the model.

Results revealed that perceived benefits and sacrifices significantly predict perceived value which significantly affects the HR professional’s AI adoption intention. The study further found that HR readiness moderates the link between perceived value and the intention of HR professionals to adopt AI in the talent acquisition process in the Indian IT industry.

IT companies are advised to continuously monitor and evaluate the performance of AI tools to ensure that they are meeting the recruitment process needs to leverage AI’s benefits in talent acquisition. This study seeks to provide the impetus for a planned AI adoption in talent acquisition.

This research provides ample evidence for the existing technology adoption theories. It explored the predictors of adoption by validating the value-based adoption model in the Indian context. It provides valuable insights into the practice of acquiring talents in the IT sector using artificial intelligence.