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Article
Publication date: 1 July 2001
Robert G. Schwartz and Richard D. Teach
Although unproven, many researchers have assumed that firm strategies remain constant over time, but such conclusions have resulted in conflicting generalizations. This study…
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Abstract
Although unproven, many researchers have assumed that firm strategies remain constant over time, but such conclusions have resulted in conflicting generalizations. This study further extends the use of interpoint distance methodology to compare factor structures of marketing strategies of entrepreneurial technology firms at two points‐in‐time – 1989 and 1998.
Details
Journal of Research in Marketing and Entrepreneurship, vol. 3 no. 2
Type: Research Article
ISSN: 1471-5201
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