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Article

Ajay Kumar Singal and Arun Kumar Jain

The purpose of this paper is to understand and map the global competitiveness of firms in emerging markets. The authors refine a framework (called the “strategic control

Abstract

Purpose

The purpose of this paper is to understand and map the global competitiveness of firms in emerging markets. The authors refine a framework (called the “strategic control map”, or SCM) that looks at market capitalization – using two parameters of book equity (size) and price to book ratio (performance) – as a key driver of the competitiveness of firms. However, the SCM has limited value in the context of smaller and largely domestic firms, as is the case in emerging markets. To develop a more comprehensive understanding, additional vital metrics such as the degree of internationalization need to be considered.

Design/methodology/approach

The authors compare top 100 Indian firms against global firms on four dimensions – i.e. market price to book ratio, book equity, scope and scale of international operations. The authors consider data for the year 2009-2010 to make comparisons.

Findings

The SCM, formulated with a developed market focus, is not suitable in the context of emerging markets as it fails to consider internationalization as essential to compete at the global level. Accordingly, the authors propose a new conceptual framework, referred to as the “strategic positioning map” (SPM).

Originality/value

In this paper, the authors argue that “international intensity” and “market capitalization” can be two important dimensions to map the relative paths of growth for firms from emerging markets.

Details

Journal of Business Strategy, vol. 35 no. 1
Type: Research Article
ISSN: 0275-6668

Keywords

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Article

Arun Kumar Jain and Ajay Kumar Singal

This paper aims to look at corporate vulnerability – a concept unexplored in literature. It analyzes how firms develop vulnerability as a result of past strategic…

Abstract

Purpose

This paper aims to look at corporate vulnerability – a concept unexplored in literature. It analyzes how firms develop vulnerability as a result of past strategic decisions and business practices like global sourcing, outsourcing, business models, manufacturing practices, diversification, etc.

Design/methodology/approach

This paper relies on cross-disciplinary theories from natural hazard management and strategy literature to put forth a definition of strategic vulnerability and its dimensions.

Findings

Strategic vulnerability is seen as a multidimensional construct having at least three attributes: Tangible resources that capture the physical assets dimension; Capabilities are the skills, learning and knowledge part; and Fitness that represents the collective ability of an organization to cope with external and internal challenges. Further, vulnerabilities remain inherent in the firm, and may not be visible until organizations face some external stress or adverse scenario.

Research limitations/implications

The framework needs further empirical testing through case studies or other methodologies to bring forth managerial reflections on the three dimensions identified in the paper.

Originality/value

Strategic vulnerability framework helps managers to analyze the dimensions that make strategic position of firms vulnerable to existing or emerging competition. Based on the vulnerability analysis, managers can initiate actions to improve competitive positioning of their firms.

Details

Journal of Business Strategy, vol. 35 no. 6
Type: Research Article
ISSN: 0275-6668

Keywords

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Article

Ajay Singal and Arun Kumar Jain

The purpose of this paper is to understand the int4ernationalization path(s) of emerging multinational corporations (MNCs) from India applying the existing theories. Later…

Abstract

Purpose

The purpose of this paper is to understand the int4ernationalization path(s) of emerging multinational corporations (MNCs) from India applying the existing theories. Later on, the paper aims to check for newer explanations using fresh concepts, if required.

Design/methodology/approach

The paper relies upon information from published sources and company annual reports. The authors took CNX100 firms operating in three sectors: viz. automotive, pharmaceuticals and information services, and studied their path of internationalization to draw conclusions.

Findings

Existing theories do not fully explain the internationalization process of emerging MNCs from India. The paper develops a fresh capability‐based model based on the trends that Indian firms build strategic capability before going for asset accumulation to compete at global levels. For this they use various approaches including strategic alliances, joint ventures, and technology acquisition.

Research limitations/implications

The conceptual framework has not been empirically tested.

Originality/value

The paper suggests a fresh conceptual framework “capabilities‐then‐size” that defines the strategic path firms from emerging economies can take to internationalize and compete at global level.

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Article

Arun Kumar Tripathy and Anshul Jain

Purpose of this paper is highlight the importance of adopting FinTech innovations to improve Customer Retention

Abstract

Purpose

Purpose of this paper is highlight the importance of adopting FinTech innovations to improve Customer Retention

Design/methodology/approach

Authors viewpoint and give a macro perspective of FinTech-Customer Retention linkages.

Findings

Adoption of FinTech innovations is essential for customer retention.

Practical implications

Many large B2C players are moving strongly ahead with adopting FinTech driven payment solutions. Competitors which ignore this trend, stand to lose customers in the long run.

Originality/value

FinTech is a new and developing industry. There has been limited research into its usage by non-financial corporates and impact on customer retention.

Details

Strategic Direction, vol. 36 no. 12
Type: Research Article
ISSN: 0258-0543

Keywords

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Article

Mohamed Abdel Basset, Mai Mohamed, Arun Kumar Sangaiah and Vipul Jain

Strategic planning is an organization’s process of describing its strategy, or direction, and making decisions on allocating its resources to track this strategy. SWOT…

Abstract

Purpose

Strategic planning is an organization’s process of describing its strategy, or direction, and making decisions on allocating its resources to track this strategy. SWOT analysis is one of the most commonly used techniques for strategic planning. SWOT examines the strengths (S) and weaknesses (W) agents of the community together with opportunities (O) and threats (T), for selecting and implementing the best strategy which helps in achieving its goals. The purpose of this paper is to enhance the performance of SWOT analysis regarding the quantitative side of strategies, select the best strategy from different strategies and deal effectively with vague and incompatible information, which occurs usually in actual life.

Design/methodology/approach

This study used the neutrosophic analytic hierarchy process (AHP) incorporated with SWOT analysis.

Findings

By adding the neutrosophic AHP to SWOT analysis, the performance of SWOT analysis is enhanced through determining the quantitative values and dealing with vague and inconsistent information effectively leading to improved decisions.

Research limitations/implications

The developed integrated methodology is validated in a real-life case of Starbucks company. For the case study of Starbucks company, the proposed model helps in determining different strategic plans and, further, ranking these plans effectively, which will help the company to compete with its competitors and develop itself by obtaining a competitive advantage over its competitors in an uncertain business environment.

Practical implications

In the case study of Starbucks company, the proposed model helps to determine the different strategic plans, rank these plans which help the company compete with its competitors, develop itself and grow.

Originality/value

This research is the first to address SWOT analysis with neutrosophic AHP.

Details

Benchmarking: An International Journal, vol. 25 no. 7
Type: Research Article
ISSN: 1463-5771

Keywords

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Article

Deepika Jhamb, Arun Aggarwal, Amit Mittal and Justin Paul

Conventionally, consumers perceive luxury products as a means of displaying their wealth and prosperity. Consumption of luxury products has usually been considered the…

Abstract

Purpose

Conventionally, consumers perceive luxury products as a means of displaying their wealth and prosperity. Consumption of luxury products has usually been considered the prerogative of the Western world. Although there are a number of studies capturing the pre-purchase and purchase behaviour of consumers, there is a dearth of quality studies that have been conducted in this field to understand the post-purchase behaviour of consumers towards luxury brands, especially in the context of young shoppers in an emerging market context. Studying the post-purchase behaviour of shoppers is important to understand their experience with the brand. A negative experience could lead to a post-purchase dissonance, which in turn could lead to an unbalanced or distorted attitude towards the brand and other marketing stimuli. Keeping this in consideration, the purpose of this study is to explore the experiences and attitudes of young shoppers in India towards luxury consumption.

Design/methodology/approach

The study captured responses from young shoppers of Chandigarh and its satellite cities located in the relatively prosperous northwest region of India. The data were collected from 200 participants through a structured questionnaire that was based on an adapted “Attitude towards the concept of luxury” scale by Dubois and Laurent (1994) and “Brand Experience” Scale by Brakus et al. (2009). The structural equation modeling technique was applied to test the proposed model.

Findings

The empirical results indicate that sensory, intellectual, behavioural and affective experience play a significant role in building the attitude of consumers towards luxury brands.

Research limitations/implications

The study selected university students from Chandigarh (India) Tricity region as target respondents, which may limit the generalisability of the results to other target respondents in different regions of India or other countries.

Practical implications

The study is useful for researchers, academicians, marketers and retailers of luxury brands, as it gives fresh insights into understanding the consumer behaviour of a young segment towards the consumption of luxury brands in the post-purchase scenario, especially in the context of an emerging market.

Originality/value

The uniqueness of the study lies in the fact that it examines the post-purchase behaviour of a segment consisting of young, educated and aspirational individuals in one of the world’s fastest-growing major economies.

Details

European Business Review, vol. 32 no. 5
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Article

Arun Bhattacharyya and Narottam Kumar

Research in the context of an individual’s choice of an entrepreneurial career has looked at effect of perceived self-efficacy (PSE), personality characteristics (PC) and…

Abstract

Purpose

Research in the context of an individual’s choice of an entrepreneurial career has looked at effect of perceived self-efficacy (PSE), personality characteristics (PC) and subjective norms on entrepreneurial intentions (EIs). In contrast, the purpose of this paper is to compare these constructs across a vocational student (VC) group and an academic group (AC), in a supportive entrepreneurial ecosystem. It also includes PC of the individuals as a variable.

Design/methodology/approach

The analysis is based on a quantitative method followed by a qualitative approach to gain more insights in the study domain. It includes administration of a survey questionnaire and a round of unstructured interviews with select students.

Findings

Theorizing that there would be significant differences in PSE, PC and EIs between the two groups, the study demonstrates that for all the three variables, individuals opting for a vocational course exhibit significant difference as compared to an academic group. The results are significant when controlled for family business background and gender.

Originality/value

This paper has contributed to the academic literature in the entrepreneurship domain by differentiating the choice of an academic course prior to taking up a career in entrepreneurship and how it impacts entrepreneurial orientations. These interrelationships can further be extended into the domain of social media and networks, to draw interesting insights pertaining to how students get influenced by the social media in their choice of entrepreneurial career.

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 14 no. 1
Type: Research Article
ISSN: 2071-1395

Keywords

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Case study

Arun Bhattacharyya, Sangeeth Varghese and Amit Gupta

Learning outcomes are as follows: understanding the importance of aligning an entrepreneur’s personal orientation and values (e.g. detachment from the enterprise) with…

Abstract

Learning outcomes

Learning outcomes are as follows: understanding the importance of aligning an entrepreneur’s personal orientation and values (e.g. detachment from the enterprise) with business decisions related to enterprise development; appreciating how prior exposure to business settings can be a source of entrepreneurship pursuits for an entrepreneur; and understand whether a different type of leadership can be instrumental in the creation, running and growth of an entrepreneurial venture, especially in terms of introducing differentiated offerings in the target market.

Case overview/synopsis

The case is about an entrepreneur, Sangeeth Varghese, with a very humble and conservative background, who worked in various firms, small and large, and become a young global leader at World Economic Forum, before foraying into entrepreneurship. He is driven by the core values of detachment and democratization, which is reflected throughout his life course and has developed his own views on leadership. After running his first venture LeadCap Ventures with some measure of success, Sangeeth is about to launch his new venture LeadBurg, a web- and mobile-based application for behavioral rating and competency discovery for individuals. The predicament for Sangeeth is about the uncertainties related to the new launch from a business perspective, as well as the concern whether the core principles of democratization and detachment that he identified with, would stand the test in this launch.

Complexity academic level

Master level program (e.g. MBA).

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 3: Entrepreneurship.

Details

Emerald Emerging Markets Case Studies, vol. 10 no. 1
Type: Case Study
ISSN: 2045-0621

Keywords

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Article

Mamta Kayest and Sanjay Kumar Jain

Document retrieval has become a hot research topic over the past few years, and has been paid more attention in browsing and synthesizing information from different…

Abstract

Purpose

Document retrieval has become a hot research topic over the past few years, and has been paid more attention in browsing and synthesizing information from different documents. The purpose of this paper is to develop an effective document retrieval method, which focuses on reducing the time needed for the navigator to evoke the whole document based on contents, themes and concepts of documents.

Design/methodology/approach

This paper introduces an incremental learning approach for text categorization using Monarch Butterfly optimization–FireFly optimization based Neural Network (MB–FF based NN). Initially, the feature extraction is carried out on the pre-processed data using Term Frequency–Inverse Document Frequency (TF–IDF) and holoentropy to find the keywords of the document. Then, cluster-based indexing is performed using MB–FF algorithm, and finally, by matching process with the modified Bhattacharya distance measure, the document retrieval is done. In MB–FF based NN, the weights in the NN are chosen using MB–FF algorithm.

Findings

The effectiveness of the proposed MB–FF based NN is proven with an improved precision value of 0.8769, recall value of 0.7957, F-measure of 0.8143 and accuracy of 0.7815, respectively.

Originality/value

The experimental results show that the proposed MB–FF based NN is useful to companies, which have a large workforce across the country.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 12 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

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Article

Rashid Zaman, Jamal Roudaki and Muhammad Nadeem

The purpose of this study is to present and test a conceptual framework that describes the Islamic religiosity parameters of riba, zakat and mafsadah and their influence…

Abstract

Purpose

The purpose of this study is to present and test a conceptual framework that describes the Islamic religiosity parameters of riba, zakat and mafsadah and their influence on the adoption of firms’ corporate social responsibility (CSR) practices.

Design/methodology/approach

The study applied structural equation modelling to empirically test the proposed model on a sample of 109 Pakistan Stock Exchange (PSX) listed firms.

Findings

The study finds that the Islamic religiosity parameters of riba and mafsadah have a positive influence on the adoption of CSR practices, thus confirming the two study hypotheses. However, the authors did not find any significant influence of the zakat parameter on the adoption of firms’ CSR practices.

Research limitations/implications

This study is limited to the Islamic religious concept and only surveyed one stakeholder group, i.e. firms’ managers in the Pakistani context. The authors recommend that future studies should look beyond a single religion with the inclusion of multiple stakeholders in a cross-country setting.

Practical implications

The findings possess important policy implication for regulators, stakeholders and practitioners, as the authors demonstrate that different parameters of religiosity are related to CSR practices and these parameters can be used as a substitute for and complement legal institutions in promoting and developing CSR practices.

Social implications

The stakeholders’ particular investors and other market participants should be aware of the degree of religiousness and the CSR nexus, as surveyed manger responses in PSX listed firms indicate that better religious firms seem to place more emphasis on social responsibility obligations.

Originality/value

This study is among few studies that propose a comprehensive conceptual Islamic religiosity framework to evaluate the influence of a firm’s Islamic religiosity on CSR best practices. It differs from the past studies that were either on Islamic financial institutes or examined the religious influence on a firm’s economic behaviours.

Details

Social Responsibility Journal, vol. 14 no. 2
Type: Research Article
ISSN: 1747-1117

Keywords

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