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Entrepreneurship in emerging markets; the planning of survival and competition strategies of small businesses run by entrepreneurs against well established larger brands.

The case can be used at the post graduate level in principles of marketing, entrepreneurship or emerging markets courses.

The case looks at the antecedents and process of transformation of a small-scale firm into a marketing-oriented organization, through the lens of holistic marketing. The case focuses on a small-scale Bangalore based Indian company, Vishaal Natural Food Products (I) Pvt. Ltd that had used the concept of marketing orientation and holistic marketing to effectively make use of the advantages of its “smallness” and the characteristics of its entrepreneurial setup.

How can an entrepreneur survive in a dynamic environment? How should the company conceptually finalize its growth avenues? How can holistic marketing have an impact on the entire functioning of the organization when radical changes to handle the environmental changes, are made? How does the concept of holistic marketing which in textbooks fits in with the complexities of large corporations when they plan their strategies, have an impact on the functioning of these small businesses. The case delves into the conceptual linkages posed by these questions.

Teaching notes are available, please consult your librarian for access.

Learning outcomes are as follows: understanding the importance of aligning an entrepreneur’s personal orientation and values (e.g. detachment from the enterprise) with business decisions related to enterprise development; appreciating how prior exposure to business settings can be a source of entrepreneurship pursuits for an entrepreneur; and understand whether a different type of leadership can be instrumental in the creation, running and growth of an entrepreneurial venture, especially in terms of introducing differentiated offerings in the target market.

The case is about an entrepreneur, Sangeeth Varghese, with a very humble and conservative background, who worked in various firms, small and large, and become a young global leader at World Economic Forum, before foraying into entrepreneurship. He is driven by the core values of detachment and democratization, which is reflected throughout his life course and has developed his own views on leadership. After running his first venture LeadCap Ventures with some measure of success, Sangeeth is about to launch his new venture LeadBurg, a web- and mobile-based application for behavioral rating and competency discovery for individuals. The predicament for Sangeeth is about the uncertainties related to the new launch from a business perspective, as well as the concern whether the core principles of democratization and detachment that he identified with, would stand the test in this launch.

Master level program (e.g. MBA).

Teaching Notes are available for educators only.

CSS 3: Entrepreneurship.

Research in the context of an individual’s choice of an entrepreneurial career has looked at effect of perceived self-efficacy (PSE), personality characteristics (PC) and subjective norms on entrepreneurial intentions (EIs). In contrast, the purpose of this paper is to compare these constructs across a vocational student (VC) group and an academic group (AC), in a supportive entrepreneurial ecosystem. It also includes PC of the individuals as a variable.

The analysis is based on a quantitative method followed by a qualitative approach to gain more insights in the study domain. It includes administration of a survey questionnaire and a round of unstructured interviews with select students.

Theorizing that there would be significant differences in PSE, PC and EIs between the two groups, the study demonstrates that for all the three variables, individuals opting for a vocational course exhibit significant difference as compared to an academic group. The results are significant when controlled for family business background and gender.

This paper has contributed to the academic literature in the entrepreneurship domain by differentiating the choice of an academic course prior to taking up a career in entrepreneurship and how it impacts entrepreneurial orientations. These interrelationships can further be extended into the domain of social media and networks, to draw interesting insights pertaining to how students get influenced by the social media in their choice of entrepreneurial career.

This paper aims to address the issue of gender inclusivity in the information technology (IT) sector of India. The main objective of the paper is to find out the factors influencing female participation in the IT industry. It proposes some policy initiatives to support involvement of women in adequate proportion in the workforce.

The study uses a unique set of data from 63 IT companies from three big cities of Delhi-National Capital Region (NCR), Bengaluru and Kolkata. An ordered logit model is applied to find out the determinants of female absorption in the IT industry. ANOVA is used to study the variations between and within the IT industry of female labor force participation.

Result reveals that the percentage and mobility of female employees in an organization does not depend on the turnover or the total number of skilled employees in the organization. It depends on the location.

The main limitation of the paper is that many IT companies do not want to reveal data about the percentage of female employees. If more companies could have been included, more accurate results could have been found.

The study discusses the aspect of gender inclusivity in the IT sector as well as the impact of higher skill on gender. The paper proposes some policy initiatives which can increase the number of female employees in the IT sector.

The study fulfills the need to know about the gender inclusivity aspect of the IT sector in India.

The purpose of this paper is to identify promising themes of the papers in the special issues of Equality, Diversity and Inclusion dedicated to advancing scholarship on sex-based harassment.

A conceptual overview of the research pertaining to these themes and an analysis of the special issues papers' contributions to these themes.

Four themes that represent important but relatively neglected lines of inquiry into sex-based harassment are identified. These are (1) the psychology of harassment, (2) organizational culture and networks, (3) the invisible majority and (4) the importance of collective action.

The paper offers an expert perspective on the state of research related to sex-based harassment and four themes that are important to moving it forward.

The advent of information technology and the consequent access to Internet has led to significant changes in marketing practice where e-marketing has been the natural outcome of these technological changes and marketing innovations. For modernization and digital formation in India, marketing perception has been changing continually (“All business growth can only happen if business learners faster than the rate at which its customer changes” – William Charnock and Jonny Langden). E-marketing is currently the better element of the marketing mix. It has substantial benefits to the customer, marketers, and in society. Conscious customers have been increasing their purchase through e-marketing as it has a lot of benefits. It has opened a huge business opportunity for marketers. E-marketing is now tapping new markets. This paper is aimed at investigating the changing consumer perception and environment of e-marketing in rural India for consumer durables based on a primary survey. The primary data are collected from 200 households selected randomly in Howrah and Hooghly districts of South Bengal. We have used the chi-square tests to study the role of several demographic factors on e-marketing behavior. We have observed that demographic factors such as gender, family income, and education have an impact on e-marketing. This study also identifies the problems faced by rural customers with reference to payment, goods checking, language, etc., and the problems faced by marketers. In conclusion, appropriate suggestions have been made in this regard.

The contribution of the Indian Automobile industry in the economic growth of the country is significantly high. Besides catering to a large domestic market, the automobile industry in India has also captured market shares in many foreign countries successfully in the last few decades. Not only is it an important export-oriented industry of the nation but also the fourth largest exporter of automobiles in Asia. However, in the recent years (2018–2019), it has faced an unprecedented slump. This chapter captures this fact by calculating the growth of car selling for the four quarters of the period 2018–2019 across the Indian states. It primarily tries to find out whether the variation in income and tax levied on petrol and diesel has an impact on the variation in the car selling across the states for the abovementioned time period. It has been proven from our study that higher income of a state has a positive impact, whereas higher tax on petrol and diesel which varies across the states has a negative impact on car selling. Apart from this, this study then distinctively tries to find out whether there exists any neighborhood impact on growth rate of car selling and different tax rate on petrol and diesel on the basis of Moran's Index. It is witnessed that there exists a high level of spatial autocorrelation among the different states in case of growth of a car selling and tax imposition on diesel as well as on petrol. This fact necessitates some degree of regional orientation in formulating an effective policy to revive the automobile industry on the part of the Government.

Corporate governance is regarded as a major issue during the post-financial crisis period in Asia. These countries have implemented corporate governance reforms to enhance the protection of shareholders and stakeholders interests. Such reforms have affected the conduct of business of all corporations in the region as it allows for greater monitoring especially by the shareholders. Unlike earlier studies which focused on non-financial firms, this study analyzes the corporate governance of listed banking firms in nine Asian emerging markets. Corporate governance mechanisms that serve to monitor the banking firms can be classified into Ownership Monitoring Mechanism, Internal Control Monitoring Mechanism, Regulatory Monitoring Mechanism, and Disclosure Monitoring Mechanism. This paper suggests that there are differences in the monitoring mechanisms of banking firms and non-bank firms.

This chapter provides an overview of the explanations and factors affecting dividend policy. This study employs a systematic literature review approach to review a large sample of studies related to the dividend puzzle. Although the analysis reveals mixed evidence involving the theories and determinants of dividend policy, some determinants appear in numerous studies. However, no consensus exists on an optimal dividend to resolve the dividend puzzle, and the authors propose a model to deal with the same. When examining dividend policy, researchers should consider the firm, market, behavior, and other determinants. When making significant dividend or stock decisions, managers and shareholders should also contemplate the factors, interactions, inadequacies, and consequences. Future researchers should strive to take a more comprehensive view when resolving the dividend puzzle. This study provides a current and complete picture of dividend policy's available theories and empirical determinants. Its significant contribution is identifying some of the more consistently essential determinants of dividend policy while proposing a holistic model to address the prevailing dividend dilemma.