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Article
Publication date: 18 May 2020

Sid Ghosh and Kaitlin Lever

This research develops value stream mapping (VSM) for L'Oreal's artwork process, to eliminate waste, reduce lead time and identify stages that can be automated, which makes the…

Abstract

Purpose

This research develops value stream mapping (VSM) for L'Oreal's artwork process, to eliminate waste, reduce lead time and identify stages that can be automated, which makes the process less prone to human error and more responsive to fulfilling business-to-business customer requirements. In addition, amendments frequently occur slowing down the artwork process. In this context, VSM is applied to L'Oreal's artwork process to reduce lead time, human error and missed deadlines.

Design/methodology/approach

This study uses data from L'Oreal's artwork tracker from 2018–2019, which is manually tracked by the launch team. The service level agreement and task time data have been collected from 12 employees representing the launch, factory and marketing teams working on the artwork process. Qualitative feedback was also obtained from nine employees to validate the VSM for L'Oreal's artwork process.

Findings

VSM identified stages that can be streamlined and automated in L'Oreal's artwork process, which makes the process more efficient and responsive to changing scope of the artworks. 50% of the stages have been eliminated from the manual artwork process, resulting in a reduced lead time of 10.5 days and a reduction of 28% spent on the process. This allows the artwork process to be more agile to the requirements of business-to-business customers. The proposed VSM shows a 73% increase in value-added time for a renovation and a 75% increase in value-added time for new product developments.

Originality/value

VSM has been specifically designed, developed and analyzed for L'Oreal's artwork process, in order to make the process more efficient and responsive to business-to-business customer’s requirements.

Details

Business Process Management Journal, vol. 26 no. 7
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 1 January 1984

For those fortunate enough to have the opportunity to indulge in a pre‐exhibition stroll in Munich or its environs during the days prior to and at the start of this year's…

Abstract

For those fortunate enough to have the opportunity to indulge in a pre‐exhibition stroll in Munich or its environs during the days prior to and at the start of this year's Productronica, the English Gardens provided an ideal setting with varied autumn hues resplendent against a clear blue sky. Even those less fortunate can fail to have appreciated the golden tints of the trees in the exhibition grounds as they bustled briskly between halls.

Details

Circuit World, vol. 10 no. 2
Type: Research Article
ISSN: 0305-6120

Article
Publication date: 1 December 2005

Hulya Julie Yazici

The effects of cellular manufacturing (CM) on increased delivery speed and resource utilization along with its interaction with volume, mix, routing, and labor flexibilities are…

2052

Abstract

Purpose

The effects of cellular manufacturing (CM) on increased delivery speed and resource utilization along with its interaction with volume, mix, routing, and labor flexibilities are not clear for manufacturers and supply chain managers. Aims to focus on this.

Design/methodology/approach

Based on real data from a US screen‐printing company, a simulation model is designed to determine the influence of volume, mix, routing and labor flexibilities in presence of volatile demand. Simulation of one and two cell configuration is compared with job shop to determine the shortest delivery and highest utilization.

Findings

As volume flexibility increases, delivery is faster in presence of CM compared to job shop. Furthermore, added routing flexibility results in 70 percent shorter lead time with low volume flexibility, and 85 percent shorter lead time with high volume flexibility. Additionally, in the two‐cell design, assignment of fewer, but more multi‐skilled workers shared between cells results in higher utilization and lower lead time.

Research limitations/implications

This study contributes to the manufacturing research by revealing the benefits of CM, and the importance of volume, routing, and labor flexibilities reacting quickly to volatile demand in today's dispersed manufacturing environment. Also, this study demonstrates that labor allocation is equally important in manufacturing cells as the equipment and part decisions are.

Originality/value

The findings provide manufacturers a guideline on how to best set up CM and operational flexibilities to respond faster to volatile demand. The simulation model is successful in showing that cells and manufacturing flexibilities are strong enablers of faster delivery lead time and higher resource utilization.

Details

Journal of Manufacturing Technology Management, vol. 16 no. 8
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 1 January 1988

The M & T Chemicals BC925 is a two part system and is based on the following criteria. The redundant film must be removed in the correct form and above all leave the board in a…

Abstract

The M & T Chemicals BC925 is a two part system and is based on the following criteria. The redundant film must be removed in the correct form and above all leave the board in a condition for further processing. Once cross‐linked, the polymer is not soluble, so the removal technique is of a mechanical nature, i.e., swelling. Caustic based materials will also swell the film but often cause it to mechanically interlock between the tracks. The degree of swelling of film must also be minimised since, the larger the final film volume, the closer to the solution density it will become. It is then more likely to float around in the solution consuming chemicals and re‐adhering to the board. The M & T BC925 is formulated to break down the film into small high density particles which either settle by gravity or can be removed by a filter system, overcoming the problems previously mentioned.

Details

Circuit World, vol. 14 no. 2
Type: Research Article
ISSN: 0305-6120

Article
Publication date: 15 August 2018

Georgia Stavraki, Emmanuella Plakoyiannaki and Jackie Clarke

Recognizing the value and limitations of current knowledge of the appropriation process in the consumption of aesthetic experiences, this research aims to generate a localized…

Abstract

Purpose

Recognizing the value and limitations of current knowledge of the appropriation process in the consumption of aesthetic experiences, this research aims to generate a localized account for novice and expert consumers of the varying role of cultural capital in the appropriation cycles and interpretative responses of an aesthetic experience.

Design/methodology/approach

This research uses a single case study design of Miró’s blockbuster exhibition, and draws on multiple sources of evidence, notably 50 in-depth visitor interviews, observations and archival records.

Findings

An evidence-based framework of the appropriation process for novice and expert consumers of aesthetic experiences is offered. This framework highlights the significance of appropriation pace and personal versus communal interpretations – amongst other features – in distinguishing distinct versions of the appropriation process in accordance with the varied accumulation of consumer cultural capital.

Research limitations/implications

The transferability of the findings to other aesthetic or experience-based consumption contexts such as performing arts or sports is discussed, alongside the relevance of the proposed framework for researchers of aesthetic experiences.

Practical implications

The empirical investigation of the understudied connection between visitors’ cultural capital and their museum experiences provides insights into curatorial and marketing practices in terms of broadening, diversifying and engaging museum audiences.

Originality/value

This research provides new theoretical insights into the literature of appropriation process and consumption of art experiences by bringing together consumers’ cultural capital with the appropriation process and interpretive responses to an aesthetic experience.

Details

European Journal of Marketing, vol. 52 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

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