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Article
Publication date: 21 October 2021

Mar Gómez-Rico, Arturo Molina-Collado, María Leticia Santos-Vijande and Anil Bilgihan

This study aims to analyze the drivers of a creative food tourism experience (CFTE) and its effect on the tourists' perceived authenticity and satisfaction. Specifically…

Abstract

Purpose

This study aims to analyze the drivers of a creative food tourism experience (CFTE) and its effect on the tourists' perceived authenticity and satisfaction. Specifically, this study captures the importance to explain a CFTE of two sets of stimuli: internal stimuli, including push motivations for food travel (i.e. emotional, cultural and social) and the tourist self-congruity (i.e. actual and ideal) with the chosen food establishment; and external stimuli, referred to the pull motivation exerted by restaurant innovativeness.

Design/methodology/approach

Data are obtained through a questionnaire completed by 407 food tourists who have traveled to visit a creative restaurant. The research model is tested using structural equation modeling (PLS-SEM).

Findings

Results confirm the relevance of emotional and social motivations to enjoy a CFTE and the need to align the target tourists' self-concept and restaurant positioning. The most vital driver of the CFTE is the restaurant innovativeness, which suggests that entrepreneurship in gastronomy is critical to boosting food tourism.

Originality/value

This study expands the understanding of the role of food tourism motivations and self-congruity in the tourist experience and underlines the relevance of the restaurant's production process to create authentic and compelling experiences that improve the tourists' satisfaction. Moderation analysis considering the tourists' previous experience reveals that cultural motivations only exert a positive effect on the CFTE for first-time travelers. However, self-congruity is the strongest predictor of a CFTE for repeat travelers.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 12 August 2021

Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García and Peter De Maeyer

The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify…

Abstract

Purpose

The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes have been most influential and to map the evolution of the field and identify emerging and under-researched themes that are promising for future research.

Design/methodology/approach

The core methodology is bibliometric analysis based on keyword co-occurrences. A total of 1,227 articles extracted from the Social Science Citation Index, Emerging Sources Citation Index and Scopus are used in the analysis. Key outputs of the SciMAT software are the research themes, and graphical outputs are called science mapping (evolution of the themes over time), strategic diagrams (visual representation of themes in a 2 × 2 grid) and cluster networks (themes and connected themes based on keyword co-occurrences).

Findings

The findings show that customer satisfaction, innovation, corporate social responsibility (CSR), Internet and consumer acceptance were the main so-called motor themes in the study period. Furthermore, five areas for further research are identified and discussed: Issues related to technology; marketing and consumer behavior; markets and industry; product and service development; and branding.

Research limitations/implications

Bibliometric research allows the researcher to process large volumes of articles covering a broad scope, leading to rich and insightful results. However, for greater detail and nuance, the authors recommend supplementing the results of this study with a more focused and thorough qualitative literature review for each theme of interest.

Originality/value

Bibliometric analysis is under-used in management research. The authors are not aware of similar recent work in consumer financial services. The main value of this paper lies in knowledge dissemination to a wider audience (including practitioners and researchers in adjacent areas) and providing a rigorous platform for identifying future research opportunities.

Details

International Journal of Bank Marketing, vol. 39 no. 7
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 February 2001

Arturo Molina, Carlos F. Bremer and Walter Eversheim

It is no coincidence that the universities were pioneers of the internet, for the medium lends itself uniquely well to academic debate and collaboration. We call this…

Abstract

It is no coincidence that the universities were pioneers of the internet, for the medium lends itself uniquely well to academic debate and collaboration. We call this process of sharing ideas in cyberspace “virtual learning”, and the main goal of any such community is to create a shared understanding that will inspire research and development. This paper describes trends and issues in creating a Virtual Learning Community in systems engineering, drawing upon the results of an European ALFA‐funded project named COSME.

Details

Foresight, vol. 3 no. 1
Type: Research Article
ISSN: 1463-6689

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Article
Publication date: 13 June 2008

David Martín‐Consuegra, Arturo Molina and Águeda Esteban

The purpose of this paper is to investigate the relationship between the proactive market orientation approach and business performance in retail banking.

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3249

Abstract

Purpose

The purpose of this paper is to investigate the relationship between the proactive market orientation approach and business performance in retail banking.

Design/methodology/approach

Based on a theoretical discussion, empirical research was conducted to test the proposed relationship. Multiple item indicators were employed to measure the constructs.

Findings

Results from the study provide empirical support, suggesting that the proactive market orientation approach has a positive influence on business performance.

Research limitations/implications

The study has pondered the relationship between the proactive market orientation approach and business performance, while other factors that have an influence on business performance have not been considered.

Practical implications

Research results suggest that the proactive market orientation philosophy in the banking sector can be viewed as a threshold factor in order to increase business performance.

Originality/value

The present study provides useful information on driving market strategies in retail banking.

Details

International Journal of Bank Marketing, vol. 26 no. 4
Type: Research Article
ISSN: 0265-2323

Keywords

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Article
Publication date: 12 June 2007

Arturo Molina, David Martín‐Consuegra and Águeda Esteban

The purpose of this paper is to investigate the impact of relational benefits on customer satisfaction in retail banking. This paper presents a causal model that…

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11972

Abstract

Purpose

The purpose of this paper is to investigate the impact of relational benefits on customer satisfaction in retail banking. This paper presents a causal model that identifies a connection between the relational benefits achieved through a stable and long‐term relationship with a given bank and customer satisfaction with retail banking.

Design/methodology/approach

Based on a theoretical framework regarding the relationship between relational benefits and customer satisfaction, an empirical study using a sample of 204 bank customers was conducted, and the theoretical model is tested. Multi‐item indicators from prior studies were employed to measure the constructs of interest, and the proposed relationships were tested using structural equations modeling methods.

Findings

The results show that confidence benefits have a direct, positive effect on the satisfaction of customers with their bank. However, special treatment benefits and social benefits did not have any significant effects on satisfaction in a retail banking environment.

Research limitations/implications

This study was conducted in a retail banking setting, and may not be generalized in other service sectors. It has also focused on the relationship between relational benefits and satisfaction, while other factors that may have an influence on consumer satisfaction have not been considered.

Practical implications

The findings suggest that banks can create customer satisfaction through relational strategies that focus on building customer confidence. Therefore, frontline employees should be committed to establishing and maintaining confidence benefits for customers.

Originality/value

Interest in the subjects of relational benefits and customer satisfaction has been growing among marketing researchers and practitioners. The present study provides useful information on the relationship between customer satisfaction and specific relational benefits in retail banking.

Details

International Journal of Bank Marketing, vol. 25 no. 4
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 3 August 2015

Evangelina Aranda, Mar Gómez and Arturo Molina

– The purpose of this paper is to study the formation of denomination of origin brand image in two different Spanish wine regions.

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1382

Abstract

Purpose

The purpose of this paper is to study the formation of denomination of origin brand image in two different Spanish wine regions.

Design/methodology/approach

A sample of wine consumers was selected in two denominations of origin (DOs): Rioja and La Mancha. Partial least squares method was used to estimate the measurement and the proposed structural model. A multi-group analysis was also employed to determine the main differences between both wine umbrella brands.

Findings

The main components that contribute to the creation of brand image were tested: functional image and reputation, and affective image. The comparison found that the values obtained for La Mancha are significantly inferior to those of Rioja as regards affective image.

Research limitations/implications

The choice of two Spanish wine regions and the analysis of wine consumers who were purchasing in wine shops suggest future research works that will consider not only extending the number of wine brands studied, but will also cover other kinds of commercial establishments, differentiating the place of consumption or suggesting a variety of wine styles.

Practical implications

The results obtained suggest the relevance of DOs in the commercialisation of wines, and consequently the activities and alliances that should be developed to improve the main components of brand image.

Originality/value

A multi-group analysis focused on two Spanish DOs has been used to determine the strengths and weaknesses of each umbrella brand. The basis used for this has been the study of functional and affective aspects in one of the most traditional wine countries in Europe, Spain. This research is of value to academics, wineries and public institutions, as it may allow them to design marketing and commercialisation strategies.

Details

British Food Journal, vol. 117 no. 8
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 October 2002

Águeda Esteban, Ángel Millán, Arturo Molina and David Martín‐Consuegra

The association between economic development and growth of the service sector seems indisputable. Although it is necessary to highlight that services are of a different…

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5316

Abstract

The association between economic development and growth of the service sector seems indisputable. Although it is necessary to highlight that services are of a different nature from that of products, nowadays the latter are more and more penetrated by complementary services, given the circumstance that services themselves also include, occasionally, the use and consumption of products. Market orientation had been developed mainly in association with tangible products; therefore it is necessary to carry out a study where the evolution of the market orientation is reflected in the service sector independently from industrial sectors. That is why a historical summary of the evolution of market orientation on the service sector has been performed.

Details

European Journal of Marketing, vol. 36 no. 9/10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 6 November 2007

David Martín‐Consuegra, Arturo Molina and Águeda Esteban

The purpose of this paper is to investigate the effects of customer satisfaction both directly and indirectly (through loyalty) on price acceptance. In addition, price…

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12831

Abstract

Purpose

The purpose of this paper is to investigate the effects of customer satisfaction both directly and indirectly (through loyalty) on price acceptance. In addition, price fairness is considered as an antecedent of customer satisfaction and loyalty.

Design/methodology/approach

Based on a theoretical discussion regarding the relationship among price fairness, customer satisfaction, loyalty, and price acceptance, empirical research was conducted to test the proposed relationships. Multiple‐item indicators from previous studies were employed to measure the constructs.

Findings

The results from the study provide empirical support, suggesting that perceived price fairness influences customer satisfaction and loyalty. The analysis also suggests that customer satisfaction and loyalty are two important antecedents of price acceptance.

Research limitations/implications

The study ponders the relationship between customer satisfaction and loyalty and price acceptance, while other factors that have an influence on price acceptance are not considered.

Practical implications

The research results suggest that perceived price fairness in service industries can be viewed as a threshold factor in order to maintain satisfied and loyal customers. Additionally, managers should consider that price acceptance depends on the level of satisfaction and loyalty.

Originality/value

The present study provides useful information on the relationship among price fairness, customer satisfaction, loyalty, and price acceptance in service industries.

Details

Journal of Product & Brand Management, vol. 16 no. 7
Type: Research Article
ISSN: 1061-0421

Keywords

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Article
Publication date: 30 August 2013

Estrella Díaz, Juan José Blázquez, Arturo Molina and David Martín‐Consuegra

This study explores non‐governmental organizations' (NGOs') web sites to determine the extent the web site facilities information quality, system quality and service…

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1366

Abstract

Purpose

This study explores non‐governmental organizations' (NGOs') web sites to determine the extent the web site facilities information quality, system quality and service quality in relation to target audiences.

Design/methodology/approach

In order to evaluate the current status of information quality, system quality and service quality on the internet, the research utilizes a content analysis of an international sample of NGOs associated to United Nations.

Findings

This paper provides useful information on some international NGOs' web sites. In this line of work, results indicate that the web site offers a new communication medium with which to maximize support for NGOs and enhance business performance through higher cost‐effectiveness and a more practical manner in which to carry out their tasks. However, the results of this research show that the most web sites have an average effectiveness when communicating interactively. Additionally, this paper provides evidence of current web site effectiveness and advice for its improvement in a specific social sector.

Research limitations/implications

The main limitation of this study is the sample size and nature because the research has only included some NGOs associated to United Nations, which may bias results. Therefore, other non‐profit organizations whose target audiences are different will be dealt with in future research.

Practical implications

This research contributes to improving the effectiveness of NGOs' web site bidirectional communication with users, enhancing the quality of the exchange between organization and target audience.

Originality/value

This work aims to help international NGOs improve the interactivity of web site communication through practical advice. Furthermore, this study is an attempt to fill the research gap on the evaluation about the quality web site design of NGOs.

Details

Qualitative Market Research: An International Journal, vol. 16 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

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Article
Publication date: 20 February 2009

Francisco J. Cantú, Alberto Bustani, Arturo Molina and Hector Moreira

The purpose of this paper is to introduce a model for the knowledge‐based development (KBD) of a region using a research chair strategy at Tecnológico de Monterrey, to

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2663

Abstract

Purpose

The purpose of this paper is to introduce a model for the knowledge‐based development (KBD) of a region using a research chair strategy at Tecnológico de Monterrey, to describe its impact and to propose its use in organizations that generate scientific and technological knowledge, especially research groups, in a university environment.

Design/methodology/approach

The approach employed in this research evolves around a strategy for setting up research chairs (research groups headed by a lead investigator) which is a type of action research methodology whose steps are: planning a research program which is clear, focused and with an impact on regional development, implementing it, observing the corresponding processes and results, and reflecting on them. The components of the KBD model include human and intellectual capital (research professors and research students), research products (journal articles, conference papers, books and patents), research funding, entrepreneurial spin‐offs emerging from the research capacities, and research‐based learning and education. Measures of performance for each of these components are explained and quantified for the KBD at Tecnológico de Monterrey. Management and technological issues are analyzed in deploying and implementing the research chair strategy, especially the method proposed for evaluating research chairs. An overall assessment of the approach is given based on the results of five years of operation. The internal and external impact of the model and its computer implementation are also analyzed and assessed.

Findings

This paper concludes that research outcomes at universities, research centers and institutes may be organized around a knowledge‐based model and a knowledge‐information computer system that supports the model. These serve the organization by disseminating knowledge assets, by solving economic and social needs in different regions, and by creating value for researchers and for the organization.

Originality/value

The paper describes a knowledge‐based model that proved useful for a university case. It can be adapted by organizations that generate knowledge and need to leverage it, not only for their own benefit but also as an engine of economic development for target regions. The model is supported by a knowledge‐information computer system and has been running for five years.

Details

Journal of Knowledge Management, vol. 13 no. 1
Type: Research Article
ISSN: 1367-3270

Keywords

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