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Article
Publication date: 17 November 2021

Andrea Paesano

This study aims to investigate about the use of artificial intelligence (AI) (man machine relationship) regarding organizational behavior. The aim of this research paper is to…

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Abstract

Purpose

This study aims to investigate about the use of artificial intelligence (AI) (man machine relationship) regarding organizational behavior. The aim of this research paper is to analyze whether the current AI is used also to replace man in “creative” activities.

Design/methodology/approach

This study is based on a qualitative and explorative approach. It is made a review of the literature with “Scopus” and “Web of Science” databases. The research fields are AI, organizational behavior, man-machine relationship and creativity.

Findings

Analyzing whether the intensive use of AI in organizational behavior can replace human work in creative activities.

Research limitations/implications

The connection of AI with creative activities within the organization is only just beginning. For this reason, other sources, like Harvard Business Review, public reports and professional papers found on the internet have been considered. The most important limitation of this paper is that all the results presented here do not concern a single case study.

Practical implications

In this paper, there are some examples that can show the use of AI in creative activities; however, this does not complete the situation facing companies in any sector because the AI technologies used within enterprises are constantly evolving. It is possible to continue to do research in this field.

Originality/value

The paper is meaningful because highlights the development of AI toward creative activities typically of human resources. It is also interesting because it analyzes the exploratory use of AI in increasingly human work, generating positive and negative externalities.

Details

International Journal of Organizational Analysis, vol. 31 no. 5
Type: Research Article
ISSN: 1934-8835

Keywords

Article
Publication date: 20 November 2023

Fatih Pinarbasi, Fatma Sonmez Cakir, Duygu Güner Gültekin, Merve Yazici and Zafer Adiguzel

Aritificial intelligence (AI)-focused enterprises purpose to provide value-creating and differentiated products and services using innovative technologies. For this reason, it is…

Abstract

Purpose

Aritificial intelligence (AI)-focused enterprises purpose to provide value-creating and differentiated products and services using innovative technologies. For this reason, it is aimed to examine the effects of value creation, intellectual property and organizational creativity variables to make evaluations to increase the success of such enterprises.

Design/methodology/approach

Random sampling method was used in the research. The population of the research consists of AI-oriented enterprises in technoparks. On the specified days, short-term visits and surveys were conducted face-to-face. Name and similar personal information was not taken in the research and participation was made on a voluntary basis. A sample size of 500 units is a sufficient size at the 0.05 significance level. SmartPLS (4.0.8.4) licensed software was used in the research.

Findings

As a result of the collected data, it has been supported by hypotheses that value creation, intellectual property and organizational creativity have positive effects so that artificial intelligence-oriented enterprises can be successful in performance criteria.

Research limitations/implications

Since the research was conducted by collecting data from artificial intelligence-oriented enterprises in technoparks in Istanbul, it would not be correct to evaluate the analysis results by making generalizations. For this reason, it is recommended that similar studies planned to be conducted in the future should contribute to the literature by developing the research model, taking into account the limited situation in the sample.

Practical implications

According to the results of the analysis of the effects of value creation, intellectual property and organizational creativity in artificial intelligence-oriented enterprises, in order to increase the success of such enterprises, they should offer more value to their customers, protect their technologies and increase their innovation capacity.

Originality/value

Value creation, intellectual property, and organizational creativity in AI-focused enterprises are important topics in a rapidly growing industry such as AI-focused enterprises. Therefore, a research investigating these variables together offers a different perspective than previous studies.

Details

Business Process Management Journal, vol. 30 no. 1
Type: Research Article
ISSN: 1463-7154

Keywords

Article
Publication date: 31 October 2023

Betül Balkan Akan

This paper aims to analyze the publication structure of academic research on organizational creativity between 1975 and 2022.

Abstract

Purpose

This paper aims to analyze the publication structure of academic research on organizational creativity between 1975 and 2022.

Design/methodology/approach

Bibliographic data on organizational creativity are extracted from the Scopus database and then analyzed through VOSviewer and R Statistical Software.

Findings

This paper analyzes 416 publications on organizational creativity from 1975 to 2022. Accordingly, the study identifies the most productive countries, universities, authors, journals and prolific organizational creativity publications. Also, the study uses VOSviewer and R Statistical Software Bibliometrix Package to visualize the mapping based on co-citation, bibliographic coupling and co-occurrence of keywords.

Originality/value

The study’s main contribution is that it provides an overview of the trends and trajectories of organizational creativity, which may help researchers and practitioners comprehend the trends and future research directions.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

Keywords

Article
Publication date: 28 February 2023

Hyunjoo Im and Garim Lee

The recent surge of subscription box services calls for research to understand how consumers respond to curation services. This study aims to develop and test a theoretical model…

Abstract

Purpose

The recent surge of subscription box services calls for research to understand how consumers respond to curation services. This study aims to develop and test a theoretical model to predict consumer response to AI (vs human). Particularly, the authors tested the role of stereotyping in shaping consumer perception of creativity in this context while considering the contextual moderators, shopping goals (hedonic vs utilitarian) and product category (fashion vs meal).

Design/methodology/approach

Two preliminary studies and the main study (total n = 761) tested the assumptions and hypotheses of the study. Preliminary study 1 (n = 511 Amazon mTurk, online survey) confirmed consumer stereotypes of humans and machines. Preliminary study 2, a single-factor between-subjects online experiment (recommender: human vs AI), was conducted at a large Midwestern university in the US (n = 56). The main study was conducted as a 2(recommender: human vs AI) × 2(product: fashion vs meal) × 2(goal: utilitarian vs hedonic) between-subjects online experiment (n = 194, Amazon mTurk).

Findings

The results confirmed that consumers are more likely to follow recommendations made by a human more than recommendations made by AI and the perceived creativity of the recommender explained the effect. Significant differences across product categories and shopping goals of the consumers were observed, calling for attention to the context of consumption.

Originality/value

This study extends the understanding of consumers' responses to recommendations in curation subscription services by highlighting the role of perceived creativity of humans versus AI.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 3 October 2022

Colleen Carraher Wolverton, Tracey Rizzuto, Jason B. Thatcher and Wynne Chin

An organization’s competitive advantage can be strengthened if they are able to identify highly creative individuals. In fact, organizational success in the 21st century may…

Abstract

Purpose

An organization’s competitive advantage can be strengthened if they are able to identify highly creative individuals. In fact, organizational success in the 21st century may depend upon a firm’s ability to identify highly creative individuals who are able to develop novel and useful ideas, which are the outcome of creativity. The authors posit that Information Technology (IT) plays a significant role in creativity.

Design/methodology/approach

Applying the componential view of creativity, the authors propose the theoretically-derived concept of Individual IT Creativity (IITC). Utilizing a 5-phase methodology, the authors provide a theoretically-derived and rigorously-validated measure of IITC.

Findings

This study demonstrates that IITC is manifested in individuals who (1) possess IT expertise; (2) are motivated by IT tasks and (3) exhibit IT creativity-relevant processes. The authors then develop a scale to measure IITC and examine IITC within a broader nomological network.

Originality/value

This study facilitates the investigation of new streams of research into IITC, including new possible outcomes in addition to IT acceptance.

Details

Information Technology & People, vol. 36 no. 6
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 1 March 2024

Amy Stornaiuolo, Jennifer Higgs, Opal Jawale and Rhianne Mae Martin

With the rapid advancement of generative artificial intelligence (AI), it is important to consider how young people are making sense of these tools in their everyday lives…

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Abstract

Purpose

With the rapid advancement of generative artificial intelligence (AI), it is important to consider how young people are making sense of these tools in their everyday lives. Drawing on critical postdigital approaches to learning and literacy, this study aims to center the experiences and perspectives of young people who encounter and experiment with generative AI in their daily writing practices.

Design/methodology/approach

This critical case study of one digital platform – Character.ai – brings together an adolescent and adult authorship team to inquire about the intertwining of young people’s playful and critical perspectives when writing on/with digital platforms. Drawing on critical walkthrough methodology (Light et al., 2018), the authors engage digital methods to study how the creative and “fun” uses of AI in youths’ writing lives are situated in broader platform ecologies.

Findings

The findings suggest experimentation and pleasure are key aspects of young people’s engagement with generative AI. The authors demonstrate how one platform works to capitalize on these dimensions, even as youth users engage critically and artfully with the platform and develop their digital writing practices.

Practical implications

This study highlights how playful experimentation with generative AI can engage young people both in pleasurable digital writing and in exploration and contemplation of platforms dynamics and structures that shape their and others’ literate activities. Educators can consider young people’s creative uses of these evolving technologies as potential opportunities to develop a critical awareness of how commercial platforms seek to benefit from their users.

Originality/value

This study contributes to the development of a critical and humanist research agenda around generative AI by centering the experiences, perspectives and practices of young people who are underrepresented in the burgeoning research devoted to AI and literacies.

Details

English Teaching: Practice & Critique, vol. 23 no. 1
Type: Research Article
ISSN: 1175-8708

Keywords

Article
Publication date: 11 April 2024

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Organizational creativity is being boosted in AI-focused firms due to the adoption of intellectual property rights as well as the recognition of the benefits AI can bring to innovation and original idea generation.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 40 no. 4
Type: Research Article
ISSN: 0258-0543

Keywords

Article
Publication date: 14 February 2022

Deanna Anderlini, Luigi Agnati, Diego Guidolin, Manuela Marcoli, Amina S. Woods and Guido Maura

This conceptual paper aims to explore the possibility of human beings reaching a virtual form of immortality.

Abstract

Purpose

This conceptual paper aims to explore the possibility of human beings reaching a virtual form of immortality.

Design/methodology/approach

The paper is an investigation of the path from an early example of human knowledge to the birth of artificial intelligence (AI) and robots. A critical analysis of different point of views, from philosophers to scientists, is presented.

Findings

From ancient rock art paintings to the moon landing, human knowledge has made a huge progress to the point of creating robots resembling human features. While these humanoid robots can successfully undertake risky tasks, they also generate ethical issues for the society they interact with.

Research limitations/implications

The paper is conceptual, and it does attempt to provide one theory by which human beings can achieve the dream of immortality. It is part of a work in progress on the use of AI and the issues related to the creation/use of humanoid robots in society.

Originality/value

This paper provides an overview of some of the key issues and themes impacting our modern society. Its originality resides in the linking of human knowledge to collective knowledge and then of collective mind to the hyper-collective mind. The idea of humans reaching immortality is burdened by the imperative need to define ethical guidelines for the field of AI and its uses.

Details

Global Knowledge, Memory and Communication, vol. 72 no. 6/7
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 6 December 2023

Hasan Al Wael, Wael Abdallah, Hasan Ghura and Amina Buallay

This study aims to investigate the organizational and individual factors that influence the adoption of artificial intelligence (AI) in Kuwait's public accounting sector.

Abstract

Purpose

This study aims to investigate the organizational and individual factors that influence the adoption of artificial intelligence (AI) in Kuwait's public accounting sector.

Design/methodology/approach

The methodology of this study is a cross-sectional survey of 393 experienced accounting professionals, using partial least square structural equation modeling to analyze the data.

Findings

The findings show that organizational culture, regulatory support, perceived usefulness and ease of use have a direct positive effect on AI adoption, while perceived usefulness and ease of use also have an indirect positive effect through accounting profit and behavioral intention. However, the availability of resources, effective communication channels and competition pressure have an insignificant impact on AI adoption.

Originality/value

This study pioneers a structural framework to elucidate the perceived enhancement of accounting quality through AI system integration. Further, this research adds to the literature on AI adoption in accounting. This study also offers empirical evidence regarding how organizations in Kuwait's public accounting sector view AI systems in accounting.

Details

Competitiveness Review: An International Business Journal , vol. 34 no. 1
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 25 April 2023

Lea Iaia, Chiara Nespoli, Francesca Vicentini, Marco Pironti and Cinzia Genovino

Although the use of artificial intelligence (AI) has been estimated to be up to 56% in the last decade, the adoption rate of AI for communication activities is still low. The lack…

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Abstract

Purpose

Although the use of artificial intelligence (AI) has been estimated to be up to 56% in the last decade, the adoption rate of AI for communication activities is still low. The lack of in-depth literature on the subject, and the limited sharing of the experience gained by companies, limits the creation, dissemination and consolidation of understanding in this area. The purpose of this study is to solve the problem of the absence of knowledge, identification, skills development and introduction of an innovation (such as the AI in the business communication) in the company, with the principles of knowledge management (KM).

Design/methodology/approach

This study adopts the perspective of KM to provide guidelines for the definition of standards and facilitate the introduction of AI in business communication.

Findings

To the best of the authors’ knowledge, this study is the first to relate the perspectives of business communication, AI and KM, activating a virtuous circle between KM and AI. At the centre of the proposed model are people, processes and technologies, based on which KM represents the ideal perspective to define the implementation of AI. This is primarily from the perspective of augmented intelligence, owing to the inability of AI to completely replace humans in the business communication processes, as it lacks, among others, emotional intelligence.

Research limitations/implications

This study finds in KM a possible strategy to solve the problems faced so far in applying AI in business communication processes, providing a model capable of transforming and adapting itself to the context, thanks to the open approach.

Originality/value

This study contributes to the literature by linking the introduction of emerging technology (AI) in a specific process, such as business communication, from the KM perspective.

Details

Journal of Knowledge Management, vol. 28 no. 1
Type: Research Article
ISSN: 1367-3270

Keywords

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