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The study aims to explore the relationship between the dimensions of green intellectual capital (GIC) and employee green behavior (EGB).

A survey has been conducted among a random representative population of employees working for the energy-sector organizations in India to collect data for this study. Exploratory factor analysis (EFA) for GIC supports the inclusion of the new dimension in its construct. Confirmatory factor analysis (CFA) validates the measurement model. Hypothesized relationships have been examined by applying structural equation modeling using partial least squares method.

Results corroborate that all the four dimensions of GIC have varying degrees of significant positive impact on EGB. The study contributes to the existing literature by extending the understanding of the concept of GIC and its connection with EGB using natural-resource based theory and social cognitive theory (SCT).

The study has empirically examined the relationship between GIC and EGB in the context of a developing country like India. Moreover, unlike the existing literature that have classified GIC into green human capital (GHC), green structural capital (GSC) and green relational capital (GRC), the study identifies green spiritual capital (GSpC) as another important dimension of GIC which is an intangible asset and highly relevant in influencing altruistic activities like green behavior. The study presents significant implications for managers and policy-makers for ensuring EGB by investing in GIC resources.

This study aims to offer the intellectual structure and dynamics of the sustainability branding field, involving the identification of influential authors and journals, current and emerging themes, theories, methods, contexts and future research directions.

The study conducted a bibliometric approach of 1,509 articles retrieved from Scopus to analyze the evolution of the knowledge of sustainability branding and suggest future research. The analysis used various methods such as performance analysis, keyword analysis, cluster analysis and bibliographic coupling.

The topics of corporate image, philanthropy and stakeholder pressures were core in the foundation phase. Then rose the topics of sustainable development goals and global supply chains. Green marketing and the new paradigms of circularity, ethical consumerism and hyperconnected societies emerged more recently. Six thematic clusters represent the field’s knowledge structure: (1) corporate branding and reputation, (2) sustainable business development, (3) sustainable branding and ethical consumption, (4) corporate social responsibility, (5) brand equity and green marketing and (6) sustainability branding in hospitality and tourism.

This paper provides readers with an overview of sustainability branding core themes, key contributions and challenges, which can be used as a toolkit for brand management studies and practice.

The study’s uniqueness lies in bibliometric analysis (combined with network analysis and science mapping techniques) of the sustainability branding field from the identification and evolution of the thematic clusters to propose future research directions.