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Article
Publication date: 21 April 2020

Shailesh Rastogi and Arpita Sharma

A highly competitive market incentivizes private healthcare providers to deliver high quality services. The purpose of this paper is to identify the perceived expectations…

Abstract

Purpose

A highly competitive market incentivizes private healthcare providers to deliver high quality services. The purpose of this paper is to identify the perceived expectations of a new private multi-speciality hospital in a non-metro city. To this end, the paper develops a model using identified relevant factors.

Design/methodology/approach

A structured questionnaire was administered to 900 people. Exploratory factor analysis and confirmatory factor analysis were then applied to the data, and partial least square-structural equation modelling was used to test the moderated mediation model.

Findings

Word-of-mouth and safety (WM) and access to the hospital and the cost of medical services are found to be important factors for the perceived expectations of the hospitals by medical facility and treatment at a hospital. High quality medical facilities can lead to improved perceived expectations of hospitals, mediated by positive WM. Levels of access to the hospital and the cost of services can significantly moderate the perceived expectations of a hospital, despite good medical facilities.

Practical implications

The study has implications for policymakers and hospital authorities in the context of private sector multi-speciality hospitals in non-metro cities. It will help healthcare managers and service providers to better understand customer perceived expectations, and thereby develop effective strategies for customer service. Decision-makers are encouraged to focus on positive word-of-mouth and enhancement of customer safety to bring about favourable expectations of hospitals. Beyond merely having excellent medical facilities, hospitals that ensure ease of access to the hospital and keep costs low can achieve positive consumer expectations and satisfaction levels.

Originality/value

The paper makes three novel contributions as follows: the mere presence of high quality medical facilities and practices does not equate to positive expectations about the hospital among the patients; access to the hospital and the cost of its services are important in bringing about positive expectations among healthcare consumers; and WM can significantly moderate positive expectations of the hospital. The authors are not aware of any of these findings being previously reported.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 14 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 18 November 2019

Geetanjali Pinto, Shailesh Rastogi, Sanjeev Kadam and Arpita Sharma

The purpose of this paper is to study the general trends in the area of dividend policy which will help to identify fertile research streams in this area with a potential…

Abstract

Purpose

The purpose of this paper is to study the general trends in the area of dividend policy which will help to identify fertile research streams in this area with a potential for further investigation.

Design/methodology/approach

To conduct a systematic literature review, the authors use a three-step methodology to collect resources and thus evaluate the research work done in the area of dividend policy. First, the necessary data are extracted from the Scopus database using the relevant keywords. The initial search results are then narrowed down to include only English language journal publications which are stored in the file. Finally, this file is used as primary data for data analysis. Data analysis is done using bibliometric and network analysis tools to recognize the trends in dividend policy to help researchers identify emergent areas for future work to be done.

Findings

This study reveals that research in the area of dividend policy is rapidly expanding since 2005; affiliation statistics show that majority of the publications are done in the USA and the UK; and many questions linked to dividend decision remain unanswered, especially in respect of emerging markets.

Originality/value

There is a need to organize the literature and understand the different areas that have been explored by many researchers. This study attempts to recognize the important research studies, determine the current areas of research attention, provide an understanding for current research interest and provide guidelines for future studies in the area of dividend policy.

Details

Qualitative Research in Financial Markets, vol. 12 no. 1
Type: Research Article
ISSN: 1755-4179

Keywords

Article
Publication date: 19 August 2019

Shailesh Rastogi, Arpita Sharma and Chetan Padmakar Panse

The purpose of this paper is to explore the determinants of effective teaching–learning (ETL) from students’ perspective in B-schools and build a model for the…

Abstract

Purpose

The purpose of this paper is to explore the determinants of effective teaching–learning (ETL) from students’ perspective in B-schools and build a model for the satisfaction of students of B-schools from teaching–learning processes.

Design/methodology/approach

The study employs the descriptive research design, and the cross-sectional data are collected through a structured questionnaire. Out of 320, 302 accurately filled questionnaires were used for the empirical analysis. The data are collected from the masters of business management (MBA) students. An exploratory factor analysis is applied to appraise factors appropriate for ETL. A confirmatory factor analysis is used to establish reliability and validity of the identified factors. Structural equation modeling (SEM) is applied to empirically test the proposed model for ETL.

Findings

The major findings of the current study are as follows: this paper identifies extracurricular activities (ECA), conducive environment (CE) and project work and practical exposure (PWPE) as the determinants of ETL in MBA Programs. These determinants have been identified individually; however, collectively authors do not find any other study that discusses them. This paper explores a suitable and apt model of ETL through the identified determinants of ETL (ECA, CE and PWPE). This is also a contribution of the paper, which has not been observed by the authors, in the literature.

Research limitations/implications

The scope of the research can be enhanced to the all level of management students and colleges of all sorts can be taken.

Practical implications

Findings of this paper are a long-term plan with a futuristic vision. Determinants affecting ETL will help the administrators and faculty members at the MBA programs to realign their focus for the future.

Originality/value

This study determines three determinants (from the students’ points of view) for the effectiveness of the teaching–learning process in the management (MBA) programs. The determinants in this study are ECA, CE and PWPE. SEM is applied to test the model of ETL and to specify these three determinants (constructs). Decision makers for MBA programs can prudently use the model to bring about transformation in teaching–learning processes in business schools.

Details

International Journal of Educational Management, vol. 33 no. 6
Type: Research Article
ISSN: 0951-354X

Keywords

Article
Publication date: 8 September 2022

Puneet Sharma, Arpita Ghosh and Pradipta Patra

The current study investigates the impact of the coronavirus disease 2019 (COVID-19) lockdown restrictions on air quality in an industrial town in Himachal Pradesh (HP…

Abstract

Purpose

The current study investigates the impact of the coronavirus disease 2019 (COVID-19) lockdown restrictions on air quality in an industrial town in Himachal Pradesh (HP) (India) and recommends policies and strategies for mitigating air pollution.

Design/methodology/approach

The air quality parameters under study are particulate matter10 (PM10), PM2.5, SO2 and NO2. One-way ANOVA with post-hoc analysis and non-parametric Kruskal–Wallis test, and multiple linear regression analysis are used to validate the data analysis results.

Findings

The findings indicate that the lockdown and post-lockdown periods affected pollutant levels even after considering the meteorological conditions. Except for SO2, all other air quality parameters dropped significantly throughout the lockdown period. Further, the industrial and transportation sectors are the primary sources of air pollution in Paonta Sahib.

Research limitations/implications

Future research should include other industrial locations in the state to understand the relationship between regional air pollution levels and climate change. The findings of this study may add to the discussion on the role of adopting clean technologies and also provide directions for future research on improving air quality in the emerging industrial towns in India.

Originality/value

Very few studies have examined how the pandemic-induced lockdowns impacted air pollution levels in emerging industrial towns in India while also considering the confounding meteorological factors.

Graphical abstract

Details

Management of Environmental Quality: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 29 May 2020

Pradeep Kautish, Arpita Khare and Rajesh Sharma

This paper aims to examine the relationships among two distinct yet interconnected forms of value orientations, namely, terminal and instrumental values, brand…

3572

Abstract

Purpose

This paper aims to examine the relationships among two distinct yet interconnected forms of value orientations, namely, terminal and instrumental values, brand consciousness and behavioral intentions. This study validated the conceptual model for branded fashion apparel consumption in an emerging market, e.g. India.

Design/methodology/approach

The research design followed a two-step approach to test the measurement and structural models for partial least squares structural equation modeling with SmartPLS (v.3.0) as recommended by Anderson and Gerbing (1988).

Findings

The results illustrated that both the instrumental and terminal values influence brand consciousness and, consequently, brand consciousness had an impact on behavioral intentions for fashion apparel consumption. Instrumental values had a greater influence on brand consciousness and behavioral intentions than terminal values. Brand consciousness mediated the relationship between instrumental/terminal values and behavioral intentions.

Research limitations/implications

This study defined two value orientations (i.e. instrumental versus terminal) using cross-sectional data from an emerging market. Future studies may examine the research findings’ generalizability using diverse data sets (longitudinal and cross-sectional) and evaluate the value orientation and customers’ favorable behavioral intentions for luxury fashion consumption.

Practical implications

This study provides insights into luxury marketers and practitioners to understand the contribution of instrumental and terminal values on brand consciousness and behavioral intentions for luxury fashion apparel. The findings would assist in developing marketing strategies for an emerging market, i.e. India.

Social implications

With the rapid proliferation of materialism, the Indian market has witnessed the dawn of a new era of luxury fashion acceptance. The research offers evidence that in emerging markets such as India, consumers exhibit value orientation toward luxury brands while holding a sense of fashion involvement in their consumption behavior.

Originality/value

This study is a pioneering attempt to understand the relationships between the value orientation, namely, instrumental and terminal values and their underlying influence on brand consciousness and behavioral intentions toward fashion apparel. Rokeach’s (1973) two-dimensional value dichotomy was adapted to understand luxury apparel consumption in an emerging market context, specifically India.

Details

Journal of Product & Brand Management, vol. 30 no. 4
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 9 May 2020

Pradeep Kautish, Arpita Khare and Rajesh Sharma

The purpose of this study is to examine the relationships between value orientation, i.e. terminal and instrumental values, consumer sustainability consciousness and…

1292

Abstract

Purpose

The purpose of this study is to examine the relationships between value orientation, i.e. terminal and instrumental values, consumer sustainability consciousness and behavioral intentions toward environmental-friendly products and its influence on the sustainable development goals (SDGs) endorsement.

Design/methodology/approach

Structured questionnaires were administered on 410 respondents from northwestern India. The two-step approach proposed by Anderson and Gerbing (1988) was employed to assess the measurement and structural models.

Findings

Terminal and instrumental values influenced consumer sustainability consciousness. Sustainability consciousness influenced behavioral intentions which endorsed consumers' SDG. Instrumental value had a greater impact on consumer sustainability consciousness and behavioral intentions than terminal value. Consumer sustainability consciousness partially mediated the relationship between terminal/instrumental value and behavioral intentions for SDG endorsement.

Research limitations/implications

The findings will help marketers to endorse SDG promotion by linking them with values and develop an understanding of consumers' sustainability consciousness for SDG implementation.

Practical implications

Green marketers, policymakers and SDG promoters should develop messages to communicate and emphasize the importance of purchasing environmental-friendly products. From a functional perspective, it affects instrumentality orientation and societal responsibility toward the implementation of SDG.

Social implications

The current study proposed an action-oriented, integrated, aspirational and universally applicable SDG framework. The findings may pioneer the way forward for sustainability-oriented consumption.

Originality/value

This research is the first of its kind that examined the relationships between value orientations (Rokeach, 1973) and their effect on consumer sustainability consciousness and behavioral intentions in SDG milieu.

Details

Marketing Intelligence & Planning, vol. 38 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 14 June 2022

Pradipta Patra, Arijit Roy, Arpita Ghosh and Parul Malik

India has taken a successful step towards meeting Sustainable Development Goals (SDG) by providing access to basic amenities such as safe drinking water, waste management…

Abstract

Purpose

India has taken a successful step towards meeting Sustainable Development Goals (SDG) by providing access to basic amenities such as safe drinking water, waste management, drainage systems and bio-compost pits in households. The purpose of this study is to identify factors that significantly impact access to such basic amenities in villages in two states in the hilly regions of India.

Design/methodology/approach

Village-level secondary data collected from the Unnat Bharat Abhiyan (UBA) website has been analyzed using multiple linear regression and non-parametric statistical tests. Socio-economic and demographic variables are the independent factors in regression whereas availability of basic amenities is the dependent variable.

Findings

Findings reveal that in Himachal Pradesh, gender ratio, annual income per family, percentage of BPL households, percentage of pucca houses, and percentage of village population above graduation, significantly impact access to piped water in village households. Also, literacy rate and percentage of population with education above graduation significantly impact availability of compost pits. Further, in Uttarakhand, percentage of pucca houses influences access to waste collection system and availability of compost pits. Availability of drainage systems is influenced by literacy rate. A comparison between the two hilly states reveals that Himachal Pradesh is better off in terms of ease of access to drinking water whereas Uttarakhand is ahead in terms of other amenities.

Originality/value

To the best of the authors’ knowledge, no other studies have used socio-economic and demographic variables to study access to basic amenities in villages in hilly states in India.

Details

Management of Environmental Quality: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 16 June 2020

Arpita Khare and Pradeep Kautish

The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on…

1072

Abstract

Purpose

The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the perception of green apparel product attributes.

Design/methodology/approach

A mall intercept technique was used for data collection in four cities in India. The hypothesized relationships were examined through structural equation modeling.

Findings

Cosmopolitanism, global self-identity and online communities influenced green knowledge. Green knowledge influenced Indian consumers’ perception of green apparel. The results indicate that social conformance and identification with online communities predicted consumers’ understanding of green apparel.

Research limitations/implications

The research focused on green knowledge, cosmopolitanism, online communities and consumers’ perception of green apparel. The role of demographics, culture and product attributes like price, quality, promotions and design were not considered and may provide valuable insights.

Practical implications

Green apparel manufacturers can communicate about the product attributes by linking it with growing global environmental consciousness, cosmopolitanism and global self-identity traits that focus on green consumption. Online communities can be used to inform, educate and promote green apparel.

Social implication

The study will pave the way forward to explore green consumption paradigms among fashion-oriented consumers in the Indian market who drive sustainable behavior.

Originality/value

The research suggested that conformance with global values and identification with online communities can be critical in helping consumers understand green apparel. It examined the importance of offline and online social conformance in evaluating green apparel.

Details

Marketing Intelligence & Planning, vol. 39 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 14 June 2022

Pradeep Kautish and Arpita Khare

This study aims to examine cosmopolitanism, global social identity, green peer and social media on green apparel knowledge and sustainable fashion perception. Further, it…

1029

Abstract

Purpose

This study aims to examine cosmopolitanism, global social identity, green peer and social media on green apparel knowledge and sustainable fashion perception. Further, it explored the mediating effect of green apparel knowledge and sustainable fashion perception on behavioral intentions and electronic Word-of-Mouth (eWOM).

Design/methodology/approach

Data was collected through a mall intercept method across five cities adjoining the national capital region in India.

Findings

The results indicated that social identification with online (social media) and offline (cosmopolitanism, global self-identity and green peer influence) groups predicted Indian consumers’ perception of sustainable fashion, behavioral intentions and eWOM.

Research limitations/implications

A better discernment between social identity versus self-identity and social media influence versus peer influence may be considered in future studies.

Practical implications

Sustainable fashion designers can use social media to create awareness and promote sustainable apparel. The information about novelty, design and style attributes of sustainable fashion can help overcome the skepticism regarding sustainable clothing.

Originality/value

This study extends the earlier research on online and offline influences by examining their role on green apparel perception, purchase and eWOM.

Details

Journal of Consumer Marketing, vol. 39 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 30 August 2022

Arijit Roy, Arpita Ghosh and Devika Vashisht

The paper aims to critically review the literature based on the factors identified by the authors to discuss and provide direction for future research. The purpose of this…

Abstract

Purpose

The paper aims to critically review the literature based on the factors identified by the authors to discuss and provide direction for future research. The purpose of this study is to identify and analyze the factors responsible for affecting consumers’ perceptions and purchasing attitudes toward organic food products.

Design/methodology/approach

The literature review follows the review methodology elaborating on key factors identified which affect the consumer’s perception and attitude toward organic farming and products. A total of 50 articles are downloaded from different sources such as Google Scholar and Scopus and later the articles were finalized based on core areas and specializations.

Findings

The findings reveal that the behavioral aspect plays a crucial role in the adoption of organic products by consumers; also various factors such as customer perspective, demand and supply, health aspect, cost-effectiveness, standard and reliability are responsible in endorsing organic products. The authors also reveal that among the factors mentioned, the lack of a supply chain market for organic products is the prime concern for the non-availability of products.

Research limitations/implications

The lack of effective distribution and promotion system affects the availability of organic food products.

Originality/value

The paper provides a comprehensive review of organic food in terms of highlighting the factors affecting the perception and purchasing attitude of consumers toward organic food products consumption. Also, the present review study gives an idea of organizing the literature on the organic food based on factors influencing the customer responses.

Details

Nutrition & Food Science , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0034-6659

Keywords

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