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Purpose – In management literature, the influence that nongovernmental organizations (NGOs) can have on reforming multinational corporations' practices is traditionally depicted as significant. Few studies have emphasized the limits that NGOs face. The aim of this chapter is to:1.Describe how the positive view of NGO influence is implicitly built on a neo-Tocquevillian understanding of civil society and an explicit utilization of Habermasian ideas of civil society and communication.2.Reveal the limitations of the ability of NGOs alone to affect the negative aspects related to corporate activity and capitalism in general, building on existing critical work on civil society.

Design/methodology/approach – We review the existing mainstream literature on NGO–business relationships and compare it to the less developed body of critical research on the subject.

Findings – We found that current mainstream research on NGO–business relationships are implicitly referring to a specific positive conception of civil society believing in the power of civil society to reform society (Neo-Tocquevillian Belief).

We then propose critical alternative conceptions of civil society, to allow the development of further research in a more critical perspective, insisting on the limits of the ability of NGOs to mitigate the worst effects of neoliberalism.

Originality/value – The value of this chapter lies in the presentation of the implicit assumptions on which mainstream research on NGO–business relationships are based today. The chapter identifies possible alternative theoretical orientations for future research for doctoral students or researchers.

Le premier qui, ayant enclos un terrain, s'avisa de dire: “Ceci est à moi” et trouva des gens assez simples pour le croire, fut le vrai fondateur de la société civile. Que de crimes, de guerres, de meurtres, que de misères et d'horreurs n'eût point épargnés au genre humain celui qui, arrachant les pieux et comblant le fossé, eût crié à ses semblables: “Gardez-vous d’écouter cet imposteur; vous êtes perdus et vous oubliez que les fruits sont à tous, et que la terre n'est à personne!– J.J. Rousseau (Discours sur l'origine et les fondements de l'inégalité parmi les hommes, 1755)The first man who, having enclosed a piece of ground, bethought himself of saying ‘This is mine’, and found people simple enough to believe him, was the real founder of civil society. From how many crimes, wars, and murders, from how many horrors and misfortunes might not any one have saved mankind, by pulling up the stakes, or filling up the ditch, and crying to his fellows: Beware of listening to this imposter; you are undone if you once forget that the fruits of the earth belong to us all, and the earth itself to nobody.–J. J. Rousseau (Discours sur l'origine et les fondements de l'inégalité parmi les hommes, 1755, translated by G. D. H. Cole)

The currently dominant version of the corporate form – the profit-maximizing corporation – is one of the most influential organizational forms in contemporary society. It is also one of the most criticized organizational forms, especially with respect to questions of purpose, participation, and ownership. The corporation’s strong focus on profit maximization and its non-democratic nature, as it excludes non-shareholding stakeholders from participating in how the corporation is run, have all attracted significant criticism. There are, however, several debates over alternative ways of organizing besides the corporation. In this chapter, we review the most influential of these: co-operatives, state-owned enterprises, democratically organized firms, social enterprises, stakeholder firms, and firms based on the sharing economy business model. We first analyze how these alternative ways of organizing do things differently with respect to questions of purpose, participation, and ownership and then we discuss how these different approaches can inspire efforts to reform the corporation.

For more than a century, the corporation has shaped our thinking of organizations. This deeply institutionalized form is still regarded as both the iconic business organization and the core structural unit of our economic order. Today, however, it stands at a crossroads. Economic, social, and environmental failures of the recent past as well as misconduct and scandals are widely linked to inadequacies in this corporate form and its governance. The aim of this volume is to spark a debate within the field. In this introduction, we provide an outline of the current crisis and an overview of the interdisciplinary set of articles presented in this volume. We conclude with a view ahead and a plea for the acknowledgement of “alternatives.”