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The mere sight of Disney villains have struck fear into the hearts of many a child. From the Evil Queen, to Maleficent, to Ursula. From the black flowing capes to the ashen skin and pointy horns, the aesthetic of these villains alone is often enough to evoke a sense of dread in the audience. Ursula from The Little Mermaid (1989) may not be officially a queen in the Disney universe, but she is a notorious villain amongst fans. Although The Little Mermaid was released in 1989, the film, and thus Ursula, have a fanbase that has evolved and grown up to now, despite the film not being remade into a live-action version as yet. This chapter will analyse the comments of three fan-made YouTube videos regarding Ursula, and will examine the fan comments, with specific focus on the comments regarding Ursula's physicality or any positive comments about her. This will show fan positivity towards a villainous character, despite what may be depicted as a negative body image. Ursula, an octopus, looks quite different from other villains. The primary research methodology will include participatory culture and discourse analysis in order to understand why fans adore her, and how they do not necessarily accept her as a villain, but that there is an outpouring of positivity towards her body image.

Purpose – Statistics about the level of crime continue to attract public and political attention but are often presented in conflicting ways. In England and Wales, police-recorded crimes are no longer considered “national statistics” and, instead, the crime survey of England and Wales (CSEW) is used. However, it is not clear why partial population data (e.g., police-recorded crime) are considered less reliable or valid for measuring temporal crime trends in society than inferential statistical estimation models that are based on samples such as CSEW. This is particularly the case for approximating rare events like high-harm violence and specific harmful modus operandi (e.g., knife crime and firearms). In this chapter, the authors cross-reference victim survey and police-recorded data to determine similarities and contradictions in trends.

Methods – Using police data and CSEW estimates, the authors contrast variance and logarithmic trend lines since 1981 across a range of data categories and then triangulate the results with assault records from hospital consultations.

Findings – Change in crime rates in recent years is neither as unique nor extreme as promulgated in media coverage of crime. Moreover, analyses show conflicting narratives with a host of plausible but inconclusive depictions of the “actual” amount of crime committed in the society. The authors also conclude that neither source of data can serve as the benchmark of the other. Thus, both data systems suffer from major methodological perils, and the estimated crime means in CSEW, inferred from samples, are not necessarily more valid or accurate than police-recorded data (particularly for low-frequency and high-harm crimes). On the other hand police-recorded data are susceptible to variations in recording practices. As such, the authors propose a number of areas for further research, and a revised taxonomy of crime classifications to assist with future public interpretations of crime statistics.

Originality – There is much public and academic discourse about different sources of crime measurement yet infrequent analysis of the precise similarities and differences between the methods. This chapter offers a new perspective on long-term trends and highlights an issue of much contemporaneous concern: rising violent crime.

This study is set out to assess the country of origin effect on Turkish consumption practices in order to provide a richer context for its formation process.

The research is exploratory and interpretative in nature. It follows a qualitative design with in-depth analysis of consumption experiences by utilizing semi-structured interviews.

The research shows that country of origin effect is product specific, and when it exists, it has an essential effect on product evaluations. It reveals that the country of origin effect is intrinsically constituted with the individual perceptions of and attitudes toward brands, countries, and past experiences, and it is extrinsically constituted with socially created perceptions by media, marketplace myths, and popularity.

This research investigated country of origin effect in a specific context of a developing country with a qualitative methodology. Unlike the existing literature, this study analyzes consumers’ actual purchase decisions in different product categories. Country of origin effect is found to be formed by individual and societal factors.

Purpose – Studies suggest that children's experiences during first grade help establish educational trajectories that eventually shape their life chances. Research also indicates that student attentiveness in the classroom is integral to learning and later academic achievement, with low-income students of color running a greater risk of “attentional difficulties.”

Methodology – Joining these two bodies of work, I map the social conditions that shape attentiveness in the first-grade classrooms of “at-risk” students. Using ethnographic data collected over three school years, I examine how children actively construct attentiveness during their everyday interactions at school.

Findings – First graders sustain attention but often onto their own auto-involvements and mutual engagements, focal concerns teachers consider “distractions.” By learning the moment-by-moment variations of what to pay attention to and how “attentiveness” looks, children navigate the social ropes of schooling. Young students apply these lessons to self and peers, regulating attentiveness and socializing one another to the norms of their classroom. They are also resourceful actors who skillfully use their understandings of attentiveness to maneuver around the strict order of the day. Schoolchildren multitask, conceal other focal concerns, and give the impression of attentiveness, all of which influence what behaviors get detected as “(in)attentive.”

Studying Cuban urban agriculture is important because empirically investigating existing, innovative projects geared toward sustainability can illuminate the processes that facilitate and inhibit environmental reform. I assess the social costs and benefits, achievements, and ongoing challenges at one urban farm. I highlight the interconnection of societal institutions – including gender relationships and gendered economic structures – that can foster or undermine sustainability projects. My analysis of the social dimensions of environmental problems is based on Ariel Salleh’s theoretical work. She argues that women’s invisible reproductive labor mediates paid labor by maintaining the viability of such labor. My contribution is to add an empirical dimension to her work.

To assess the challenges of urban sustainability, I spent two months conducting participant observation and semi-structured interviews with workers at an urban farm in Havana, Cuba.

I find that culturally prescribed gender divisions of labor are entrenched in Cuban urban agriculture. Women continue to do most of the important, yet unacknowledged, domestic work that maintains the health of agricultural labor. Additionally, the heavier burdens women experience during the second shift restrict their ability to participate in local democratic decision-making processes, thereby limiting their capacity to modify oppressive cultural norms and maintaining the status quo.

Socially just environmental change does not automatically happen when the barriers of capitalism are removed, even if the society bases economic progress on increasing quality of life rather than profit. Instead, socially just environmental change must be a deliberate process that is constantly negotiated, reassessed, and prioritized.

This contribution analyses marketing strategies of transnational corporations operating in the field of consumer goods in contemporary Egypt. Using anthropological methodology, I explore the interrelations between rural marketing and consumer intifada, and note that in contrast to commonly held views about the homogenisation of local consumer cultures, in the sense of a Coca-Colaisation process, corporate communications strategies and product policies over the past decade have been increasingly taking cultural spheres of meaning into account in their effort to penetrate the Egyptian mass market. Various indicators show that the relevance of producing and marketing standardised goods has been diminishing as compared to the key importance of adapting global products to the local setting with its various cultural and political components.