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Article
Publication date: 19 June 2021

Andrea Ko, Péter Fehér, Tibor Kovacs, Ariel Mitev and Zoltán Szabó

This research aims to discuss the success of digital transformation focusing on the role of IT and management commitment in digitalization together with sectorial…

Abstract

Purpose

This research aims to discuss the success of digital transformation focusing on the role of IT and management commitment in digitalization together with sectorial relevance as influencing factors. According to the literature, these dimensions are key elements of digitalization, and there is no consensus on their decisiveness. The authors measure the success of digital transformation with the digital innovation. The research is part of ongoing work, in which the IT-related practice of Hungarian organizations has been explored on an annual basis since 2009.

Design/methodology/approach

The research methodology is a combined one; both qualitative and quantitative methods were applied including surveying digital transformation literature, interviews with key representatives of Hungarian organizations, developing a survey to collect quantitative data, data collection and processing with PLS-SEM.

Findings

The results revealed that the digital innovations are strongly determined by business, management commitment and, to a far lesser extent, by strategy. In the case of digital transformation, the role of IT departments and the services they provide are less relevant.

Research limitations/implications

The most important limitation of the research is the size and composition of the sample. Results do not present the situation of a specific industrial sector.

Originality/value

Digital technologies influence and disrupt practically every industry; the development of information and communication technology has changed economies all over the world. Decisive factors of digital transformations are widely researched, but there is no consensus about them. This research contributes to understanding the role of IT department and their services in this process together with leadership, sectorial relevance as influencing factors.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

Keywords

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Book part
Publication date: 29 December 2016

Dóra Horváth and Ariel Mitev

Like brands memes earn their own value (Csikszentmihályi, 1993), which we describe as meme value derived from brand equity theory (Aaker, 1996; Keller, 2003). This meme…

Abstract

Purpose

Like brands memes earn their own value (Csikszentmihályi, 1993), which we describe as meme value derived from brand equity theory (Aaker, 1996; Keller, 2003). This meme value is rather temporary that may quickly escalate and suddenly drop, therefore its circumstances of appearance and subsistence are to be further investigated. The purpose of this study is to uncover underlying factors of internet meme value. Internet meme value comprises of length of subsistence, number of contributions, number of variations, areas of applicability, ability to convey messages, quality of creativity.

Methodology/approach

We recorded 95 respondents’ narratives about 125 different memes, altogether 281 memes (2013 spring), and further 47 respondents’ narratives (2014 autumn). Recorded narratives reflect these dimensions.

Findings

Our exploratory research showed that internet memes would become successful – exist, spread and vary – if their central thought is clear and is applicable in a variety of contexts. Furthermore, meme value could be enriched by humorous content (Shifman & Thelwall, 2009) societal questions, emotionally involving situations, and potential for self-expression.

Originality/value

Based on our results we extend the internet meme value concept with a meteorite metaphor that explains the speed, scope, impact of internet memes. We use the notions of astronomy Meteoroid, Meteor (shooting star), Fireball, Meteorite, Comet and suggest a future classification of internet memes that could be: MEMEoroid, MEMEor, MEMEball, MEMEorite, CoMEMEt.

Details

Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

Keywords

Content available
Book part
Publication date: 29 December 2016

Abstract

Details

Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

Content available
Book part
Publication date: 29 December 2016

Abstract

Details

Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

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Article
Publication date: 1 March 1994

Susan J. Barnes

The Albert R. Mann Library at Cornell University has created a working electronic library and has made significant changes in services and staff responsibilities to…

Abstract

The Albert R. Mann Library at Cornell University has created a working electronic library and has made significant changes in services and staff responsibilities to address users' evolving needs. This article presents an overview of these changes, after discussing the development of electronic libraries at Mann and elsewhere. The increased usage that Mann's collections have received as the electronic library has been developed is also described.

Details

Library Hi Tech, vol. 12 no. 3
Type: Research Article
ISSN: 0737-8831

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