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Book part
Publication date: 19 September 2019

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Marketing in a Digital World
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ISBN: 978-1-78756-339-1

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Publication date: 17 September 2020

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Continuing to Broaden the Marketing Concept
Type: Book
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ISBN: 978-1-78754-824-4

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Book part
Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
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ISBN: 978-1-83867-563-9

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Book part
Publication date: 13 March 2023

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Artificial Intelligence in Marketing
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ISBN: 978-1-80262-875-3

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Book part
Publication date: 12 September 2022

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Measurement in Marketing
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ISBN: 978-1-80043-631-2

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Book part
Publication date: 2 May 2015

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Brand Meaning Management
Type: Book
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ISBN: 978-1-78441-932-5

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Book part
Publication date: 27 June 2016

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Marketing in and for a Sustainable Society
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ISBN: 978-1-78635-282-8

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
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ISBN: 978-1-78714-491-0

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Book part
Publication date: 13 July 2011

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Review of Marketing Research: Special Issue – Marketing Legends
Type: Book
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ISBN: 978-0-85724-897-8

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
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ISBN: 978-1-78754-828-2

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