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Perceived effectiveness of nudging has been established as one of the most reliable predictors of acceptance of nudging. The purpose of this paper is to investigate how source credibility and argument strength influence the perceived effectiveness of textual information about food-related nudging in order to provide a better understanding of how acceptance of nudging may be facilitated.

A 2 × 2 scenario-based between-subjects factorial experiment with source credibility (high vs low) and argument strength (high vs low) as factors was applied. Data on respondents’ level of involvement in food-related behaviour were also collected.

Argument strength had a positive main effect on the perceived effectiveness of nudging, and there was a significant positive interaction effect of source credibility × argument strength on the perceived effectiveness of nudging.

The findings of this paper provide policy makers and other decision makers with a better understanding of how information about nudging should be communicated to consumers in order to facilitate acceptance.

This paper is one of the first to investigate how information about nudging should be communicated to consumers in order for nudging to be perceived as an effective and thus acceptable measure to influence food-related behaviour.

This study aims to assess the relative importance of the argument strength, argument sidedness, writing quality, number of arguments, rated review usefulness, summary review rating and number of reviews in determining the perceived usefulness and credibility of an online review. Additionally, the authors use insights from the elaboration likelihood model (ELM) to explore the effect of consumers' product category involvement on the cues' relative importance.

A conjoint analysis (N = 287) is used to study the relative importance of the seven previously mentioned attributes. A balanced orthogonal design generated eight cards that correspond to individual reviews. Respondents scored all eight cards in a random order for perceived usefulness and credibility.

Overall, argument strength is the most important cue, while summary review rating and the number of reviews are the least important for perceived review usefulness and credibility. The number of arguments is more important for people who are more highly involved with the product, while writing quality and rated review usefulness are relatively more important for the low-involvement group.

This study provides a comprehensive test of how consumers perceive online reviews, as it the first to the authors’ knowledge to simultaneously investigate a large set of cues using conjoint analysis. This method allows for the implicit valuation (utility) of the individual cues, revealing the cues' relative importance, in a setting that comes close to a real-life context. Besides, insights of the ELM are used to understand how the relative importance of cues differs depending on the level of review readers' product category involvement.

The study discusses organic agricultural product persuasion using an empirical survey. This study argued that strong argument persuasive advertising message would trigger individuals' self-reference to the harm of pesticide residue in non-organic agricultural product, which would raise their purchase intention of organic agricultural product.

The present study conducted an empirical investigation in Taiwan by recruiting 527 Taiwanese participants using the convenience sampling procedure. The current research performed structural equation modeling analysis and used LISREL software to report the analytical results.

Individuals with health consciousness may perceive a high-level risk of non-organic agricultural product, which would raise individuals' fear perception to the harm of pesticide residue. Fear perception will increase individual's purchase intention of organic agricultural product. Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

Results can help industry practitioners benefit from the results by enabling them to develop their advertising strategy for organic food.

The primary question motivating this study is how message characteristics influence the persuasiveness of celebrity athlete endorsements as used in print advertising for a sports drink. In particular, this study examines the extent to which celebrity endorsement of a product influences the effectiveness of advertising under varying degrees of perceived fit between the celebrity and the product image. The findings indicate that the process of integrating endorsement strength with given endorsers and products can substantially enhance the effectiveness of celebrity advertising. It is found that the interactive effect of endorsement strength and celebrity-product match is more pronounced among consumers with high product involvement than among those with low involvement.

Marketing researchers and managers are interested in understanding how consumers utilize country‐of‐origin (COO) information in evaluating foreign products. Argues that factors operating at the individual consumer’s psychological level may offer additional insight into how consumers process COO information. Hypothesizes that individual differences in their tendency to evaluate product information may influence the effect of COO. Specifically, when a consumer’s need for cognition (NFC) is low, COO is more influential in that consumer’s product evaluation. Favourable COO may lead to more positive product evaluation than less favourable COO. However, when consumer NFC is high, product evaluation is influenced primarily by the persuasive strength of the attribute arguments rather than by COO. The results suggest that the difference in consumer NFC indeed moderated the COO effect. Consumers who were less predisposed to evaluate attribute information were more susceptible to the influence of COO, while consumers who were more willing to process information were more influenced by specific attribute argument. Discusses implications of the findings in the light of a firm’s sourcing and marketing strategies.

To combine items of evidence supporting a particular decision in a way which facilitates comparison between the cases supporting different conclusions, we advocate some improvements to a very simple method used in an experimental evidential reasoning system, relative evidential supports (RES). RES is very perspicacious in that decisions are made by trading off evidence items pro and con each contender. This makes the reasoning easy to follow by domain experts. The most important feature of this system is that it does not use numbers to indicate evidence strengths; simple comparisons of evidential supports for alternatives is the principle adopted. However, the de facto method of combining and comparing evidence is in a sense too stringent and in another sense too lax. We suggest some ways of improving the practical evidence comparison (or weighing) method of RES while retaining its conceptual characteristics and simplicity.

The purpose of this paper is to identify the best interactions between sales promotion and advertisement plans as the resources of the brand attachment and its consequences in durable and fast-moving consumer goods.

The mixed methods research in the form of qualitative approach, using a phenomenological method and quantitative approach, using three experimental studies of factorial design types and a structural equation modeling method, have been used in this research.

The fit of plans to achieve the brand attachment is similar in both product categories. The financial gift, with the ability of liquidity and variety of shopping, fits with the advertisement messages at a high construal level and high argument strength. However, the financial gift, with the ability of purchase from particular stores, fits with the advertisement messages at the low construal level and high argument strength. Moreover, in both product categories, the brand attachment leads to the emotional and cognitive consequences.

This research provides experimental support with actual experiences to create a fit in marketing communication plans in order to achieve a lasting and strong relationship. Therefore, this paper offers a valuable insight relating to financial gifts and advertisement messages and their effects on consumers’ behavior. It can also be used by other managers and researchers to assess their communication options.

Most digital libraries (DL) are now available online. They also provide the Z39.50 standard protocol which allows computer-based systems to effectively retrieve information stored in the DLs. The major difficulty lies in inconsistency between database schemas of multiple DLs. The purpose of this paper is to present a system known as Argumentation-based Digital Library Search (ADLSearch), which facilitates information retrieval across multiple DLs.

The proposed approach is based on argumentation theory for schema matching reconciliation from multiple schema matching algorithms. In addition, a distributed architecture is proposed for the ADLSearch system for information retrieval from multiple DLs.

Initial performance results are promising. First, schema matching can improve the retrieval performance on DLs, as compared to the baseline technique. Subsequently, argumentation-based retrieval can yield better matching accuracy and retrieval efficiency than individual schema matching algorithms.

The work discussed in this paper has been implemented as a prototype supporting scholarly retrieval from about 800 DLs over the world. However, due to complexity of argumentation algorithm, the process of adding new DLs to the system cannot be performed in a real-time manner.

In this paper, an argumentation-based approach is proposed for reconciling the conflicts from multiple schema matching algorithms in the context of information retrieval from multiple DL. Moreover, the proposed approach can also be applied for similar applications which require automatic mapping from multiple database schemas.

The purpose of this paper is to develop a research model that examines the effect of argument quality and argument perspective on the adoption of online reviews in a value-based decision model. In addition, the paper investigates the moderating effects of argument quality from needs theory.

To validate the research model, a questionnaire survey was conducted in the Chinese online shopping context. Hypotheses were tested using partial least squares analysis on a data set of 208 online consumers.

The results suggest that argument quality and argument perspective have positive impacts on perceived value, further influencing the adoption of online reviews. Moreover, the results confirm that the information credibility and quantity sufficiency of online reviews are positively associated with argument quality. The findings also indicate that argument quality mediates the relationship between argument perspective and perceived value.

This work contributes to the literature by employing a value-based decision model to study the adoption of online reviews in the online shopping context, as well as the moderating effect of argument quality on the argument perspective to perceived value. The main conclusions of this study can be valuable to online marketing managers.

The purpose of this paper is to examine what influence travelers’ adoption of online reviews, and whether the online reviews will influence their travel planning decisions.

Data were collected from 193 respondents from eWOM websites and analyzed using structural equation modeling.

The results revealed that eWOM has a significant influence on travel decisions. Furthermore, travelers were willing to adopt information from eWOM and this information was useful in their travel planning and decisions. Gender and time spent on online reviews were found to affect travel planning and decisions. Travelers also found that the reviews and issues raised in eWOM had credibility and were of good quality.

The study was not able to incorporate all factors which may be relevant to this study and so further theoretical development may be necessary to develop the conceptual model. The sample size, while adequate, can be expanded further.

Operators and administrators of eWOM can use these findings to develop more user-friendly interfaces so that more positive reviews and sales can be generated.

The results showed that travelers who adopt the information in eWOM will, in turn, use eWOM in their travel planning. This confirms the importance of eWOM and travelers in general will translate their pre-travel decisions into actual travel planning.

This research extended existing eWOM and information system adoption studies and focused on the travel planning context. This research validated the significant roles of eWOM argument quality and credibility in predicting the information usefulness of eWOM.