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1 – 2 of 2Arej Alhemimah, Murad Ali, Saeed Badghish, Hengky Latan and Charbel Jose Chiappetta Jabbour
This study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm’s green sustained competitive advantage (GSCA) by focusing on the mediating…
Abstract
Purpose
This study examines how green dynamic capabilities (GDC) and ethical leadership (EL) influence a firm’s green sustained competitive advantage (GSCA) by focusing on the mediating role of green marketing strategy (GMS) within the natural resource-based view (NRBV) from the perspective of dynamic capabilities.
Design/methodology/approach
The conceptual model is tested using multi-source and three-wave time-lagged data from 213 managers and their subordinates in the Saudi Arabian hospitality and tourism industry.
Findings
The empirical findings confirm that GDC and EL have a positive and statistically significant impact on GMS and GSCA. In addition, the results suggest that GMS partially mediates the links between GDC and GSCA as well as between EL and GSCA.
Originality/value
This is an original study that examines GDC, EL, GMS and GSCA in a single model. This study demonstrates how GDC and EL lead to high levels of GSCA through the mediation of GMS.
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Keywords
Arej Alhemimah, Murad Ali, Saeed Badghish, Hengky Latan and Ana Beatriz Lopes de Sousa Jabbour
This study examines the dynamic capability and resource-based view theories in the context of the tourism and hospitality industry, examining how the green dynamic capabilities of…
Abstract
Purpose
This study examines the dynamic capability and resource-based view theories in the context of the tourism and hospitality industry, examining how the green dynamic capabilities of firms interact with green marketing strategies to influence their level of green competitive advantage under the boundary condition of the green organizational culture of Saudi Arabia’s tourism and hospitality sector.
Design/methodology/approach
Using multi-sourced and three-wave time-lagged data from 136 managers and their subordinates within the Saudi Arabian tourism industry to test the hypotheses.
Findings
The results reveal that all hypotheses were accepted, affirming the direct, mediating, moderating and moderated mediating associations among green dynamic capabilities, green marketing strategies, green organizational culture and green competitive advantage.
Originality/value
This study offers valuable insights for practitioners and policymakers seeking to enhance the sustainability performance and competitive advantage of firms in the ever-evolving tourism sector.
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