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This paper aims to understand what prevents established law firms from embracing digitalization and discusses barriers to solving the emerging ambidexterity problem. Law firms have been organized in the same way for decades. However, digital opportunities are emerging and new competitors are challenging established firms. This presents established law firms with an ambidexterity problem: How can law firms simultaneously uphold their successful way of working while entering a new world of digitalization, artificial intelligence (AI) and machine learning?

Previous research suggests that law firms are slow in digital transformation, compared to other Professional Service Firms (PSFs). In this paper, the authors explore why this happens. Interview data from representatives in law firms are complemented with data from architects as well as legal industry data and field notes. The data have been analyzed to spot patterns and emerging themes.

The authors find that established law firms face structural and cultural barriers to applying ambidextrous solutions. When comparing law firms with architecture firms, the authors see that while established architecture firms have combined digital exploration with ongoing exploitation, established law firms have focused on exploitation, leaving digital exploration to new legal tech firms. This difference can be attributed to industry context and professional culture.

This paper shows that both structural and contextual ambidexterity is a challenge for established law firms. This paper contributes to the understanding of barriers to embrace digital technology, and supports practitioners in efforts to remove these barriers.

This study aims to uncover managerial representations of achieving competitive advantage in architectural practices operating within the United Kingdom (UK).

A sequential qualitative methodology is applied, underpinned by nine managerial interviews in five architectural practices, which are analysed using computer-assisted qualitative data analysis software.

In all, 108 representations are identified, with highly rated concepts including reputation, client satisfaction, fees and staff resources discussed in detail. The need for architectural practices to develop a competitive advantage within their sector is increasingly apparent, particularly during times of market turbulence. A total of 20 themes identified are clustered into four main groups focused on People (including Calibre of Staff, Attract Graduates; Qualified Staff); Product (including Emphasis on design, Specialisation, Competitive Fees): Process (including Low Overheads, Office Efficiency) and Potential (Reputation, Ability to Undertake Large Projects, Repeat clients, Ability to expand, Parent Company, Market Understanding and New Offices).

Despite numerous studies conducted on this subject, there has been no research to date documenting managerial representation on achieving competitive advantage in the context of architectural practices in the UK. This paper closes this gap in knowledge by contributing to underlying research on competitive advantage, focusing on the managerial representations within UK architectural practices.

This paper aims to analyze the influence of organizational learning (OL) and service innovation (SI) on organizational performance of knowledge-intensive business services (KIBS) and examine the mediating role of SI.

Hypotheses were tested using the theoretical OL model of knowledge acquisition, distribution, interpretation and organizational memory (Huber, 1991; Lopez, Peon, & Ordas, 2005; Jiménez-Jiménez & Sanz-Valle, 2011), using structural equation modeling partial least squares analysis of a survey data set of Brazilian architectural firms.

Findings suggest that OL is significantly linked to SI and so is SI to organizational performance. However, neither the direct relationship between OL and organizational performance could be verified, nor the mediating effect of SI.

These results can offer KIBS managers insights that suggest that OL alone does not guarantee a significant impact in organizational performance, but it is a starting point for achieving SIs, that lead to performance improvement and competitive advantages.

This paper contributes to the knowledge production in the following ways: to the understanding of the relationship between OL and SI and its effect on organizational performance, traditionally overlooked in the literature; to the study of SIs, considering the importance of the service sector; and to the study of innovation processes in architectural firms, a sector traditionally understudied, because of the focus on large construction firms.

This study aims to focus on a specific project marketing concept, i.e. “discontinuity,” and analyzes how this concept emerged in project marketing, becoming its key scholarly embodiment, how it became decoupled from the increasingly service-intensive project business practice and what the relevance of discontinuity is for project marketers moving forward.

This study is built on a systematic literature review of 31 years (1993–2023) of publishing data from major marketing and management journals.

This study provides three findings. First, the author reveals the risks related to marketing scholars and practitioners losing sight of each other as business practices evolve much faster than scholarly research can keep up. Second, the author highlights the role of interdisciplinary collaboration in advancing conceptual innovations. Finally, the research elucidates the need for broader metatheoretical reflection to keep this research tradition on an upward trajectory.

The aim of this study is not to criticize project marketing, as many strands of business-to-business (B2B) marketing face the same challenge, but to elucidate a need for conceptual innovations, collaboration with practitioners and other disciplines and broader metatheoretical reflection to keep this research tradition on an upward trajectory.

This study makes several contributions to the project marketing research tradition. First, it reviews the emergence and dissipation of the concept of discontinuity, drawing on semantical, etymological and epistemological insights. It also reflects on recent disruptions in the marketplace and envisions future research trajectories for this elusive concept. In addition, the author develops a conceptual framework that combines project types with exchange elements in project and service businesses. This conceptual framework helps elucidate what part of the exchange is continuing and what is discontinuing in the resulting business relationships. Furthermore, the research contributes to B2B marketing more broadly by highlighting the fleeting correspondence between theory and the real world. It underscores the need for constant updates to maintain relevance.

This study aims to explore how entrepreneurial firms' networking logics may change under different types of perceived uncertainty. The arrival of new knowledge from the entrepreneurial firm's network may alter the perceived technology and market uncertainty that in turn determines how the firm adopts or combines the two opposing logics of causation and effectuation. Focusing on the roles of external advisors recruited by the firms, the study probes the details of the cyclical process and the mechanism through which networking logics are altered.

In this study the authors conducted a 3-year longitudinal multiple case study of 12 United Kingdom (UK) high-tech start-ups from prefounding to A-round funding with 54 semistructured interviews and meeting observations.

The knowledge of external advisors with distinct experience often reshapes the entrepreneurial firm's perceptions of uncertainty, leading to logics change in network development. The authors identify two types of knowledge brought by external advisors and discover how these can influence three networking logic pathways under different levels of technology and market uncertainty.

The study is one of the first to map the paths of changing logics along with different types of uncertainty in the context of entrepreneurial network development. The study unpacks one of the key mechanisms of networking logic changes: the knowledge and expertise of those advisors recruited by the entrepreneurial firms. The process model of changing logics contributes to the effectuation literature and entrepreneurial network research.

The architecture, engineering and construction industry faces several challenges when performing life-cycle cost calculations. On the basis of activity theory, this study aims at improving our understanding of the current cost calculation in design practices as an activity system with a number of built-in contradictions.

Drawing on one of the authors’ practical experience from a design office, the research design comprises a paradigmatic case study of a Danish architecture firm, in which data are gathered through documents, observations, interviews and physical artefacts. Moreover, this paper applies a literature review on barriers for adopting life-cycle costing.

The paper identifies a number of primary, secondary, tertiary and quaternary contradictions between practices of design, cost calculations and data management. Thus, hypotheses are formulated on how and to what extent these different contradictions shape cost calculations in design practices to obstruct or support the application of life cycle costing principles in design.

This study is part of an ongoing research project. Thus, additional analysis is required before the authors may conclude on final results.

This paper identifies a number of factors that obstruct or support the implementation of life cycle costing in current design practices.

This paper provides new insights into the various contradictions that shape data management in architectural offices as a prerequisite for improving life cycle design practices.

Super-tall towers have surfaced as a pragmatic remedy to meet the escalating requisites for both residential and commercial areas and to stimulate economic growth in the Middle East. In this unique regional context, optimizing spatial usage stands as a paramount consideration in the architectural design of skyscrapers. Despite the proliferation of super-tall towers, there exists a conspicuous dearth of comprehensive research pertaining to space efficiency in Middle Eastern skyscrapers. This study endeavors to bridge this substantial gap in the literature.

The research methodology utilized in this paper adopts a case study approach to accumulate data regarding super-tall towers in the Middle East, with a specific focus on investigating space efficiency. A total of 27 super-tall tower cases from the Middle East were encompassed within the analytical framework.

Key findings can be succinctly summarized as follows: (1) average space efficiency was 75.5%, with values fluctuating between a minimum of 63% and a maximum of 84%; (2) average ratio of the core area to the gross floor area (GFA) registered 21.3%, encompassing a spectrum ranging from 11% to 36%; (3) predominantly, Middle Eastern skyscrapers exhibited a prismatic architectural form coupled with a central core typology. This architectural configuration mostly catered to residential and mixed-use functions; (4) the combination of concrete and outrigger frame systems was the most frequently utilized; (5) as the height of the tower increased, space efficiency tended to experience a gradual decline and (6) no significant discernible disparities were detected in the impact of diverse load-bearing systems and architectural forms on space efficiency.

Despite the proliferation of super-tall towers, there exists a conspicuous dearth of comprehensive research pertaining to space efficiency in Middle Eastern skyscrapers. This study endeavors to bridge this substantial gap in the literature.

The purpose of this paper is to contribute an inclusive insight into methodological research in architecture and allied disciplines and unravel aspects that include philosophical positions, frames of reference and spheres of inquiry.

Following ontological and epistemological interpretations, the adopted methodology involves conceptual and critical analysis which is based on reviewing and categorising classical literature and more than hundred contributions in architectural and design research developed over the past five decades which were classified under the perspectives of inquiry and frames of reference.

Postulated through three philosophical positions – positivism, anti-positivism and emancipationist – six frames of reference were identified: systematic, computational, managerial, psychological, person–environment type-A and person–environment type-B. Technically oriented research and conceptually driven research were categorised as the perspectives of inquiry and were scrutinised together with their developmental aspects. By mapping the philosophical positions to the frames of reference, various characteristics and spheres of inquiry within each frame of reference were revealed.

Further detailed examples can be developed to offer discerning elucidations relevant to each frame of reference.

The study is viewed as an enabling mechanism for researchers to identify the unique particularities of their research and the way in which it is pursued.

The study is a response to a glaring dearth of cognisance and a reaction to a growing but confusing body of knowledge that does not offer a clear picture of what research in architecture is. By identifying key characteristics, philosophical positions and frames of reference that pertain to the research in architecture and associated disciplines, the findings represent a scholastic endeavour in its field.

The purpose of the paper is to investigate the marketing and communication activities carried out by small management consulting firms and how they relate to customers.

After the framing of the literature on the subject, the study is based on the results of a survey carried out through an online questionnaire. The sample under investigation is represented by 914 small consulting firms located in central Italy.

Results show that half of the sample carried out marketing and communication activities, mainly through the website and social media, while others participating in events as speakers at conferences. It also emerges that management consulting firms carry out activities aimed at maintaining relationship with customers even if they do not invest time in market research in order to find potential and new clients.

The study suggests that management consulting firms should adopt a systematic and strategic approach to communication and should develop a complete and integrated digital communication strategy, as well as to rethink the consulting business model.

There are no previous studies that provide insight into the everyday practice of marketing and communication of small management consulting services in today's dynamic and changing economic environment.