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The main thesis here is that the stories that some brands tell to consumers enable consumers to achieve archetypal experiences. Examining the stories consumers tell in natural contexts involving shopping for and using brands informs explanations of associations of archetypes, brands, and consumers. The study advances the use of degrees-of-freedom analysis (DFA) and creating visual narrative art (VNA) as useful steps for confirming or disconfirming whether or not the stories consumers tell have themes, events, and outcomes that match with the core storylines told by brands. As a proposal, an extension of thematic apperception tests (TATs) is relevant in applying the DFA to brand-consumer storytelling research. The study includes a review of early work on TATs, DFA, archetypal theory, and how brands become icons. The study's theory, method, and findings provide useful tools for brand managers and researchers on issues that relate to psychology and marketing.

This paper examines how the properties and patterns of a collaborative “networked hierarchy” incident command system (ICS) archetype can provide incident command centres with extra capabilities to manage public service delivery during COVID-19.

The paper illustrates the case of Sri Lanka's COVID-19 administration during its “first wave” (from 15 February to 1 September 2020). Primary data were collected through in-depth interviews with government officials who were directly involved in the administration of the COVID-19 outbreak. Secondary data sources were government publications and web sources. The data were analysed and interpreted by using narrative analysis and archetype theory respectively.

The findings highlight how Sri Lanka's public sector responses to COVID-19 have followed a collaborative “networked hierarchy” ICS archetype. More specifically, the government changed its normative ICS “properties” by incorporating a diverse group of intergovernmental agencies such as the police, the military, the health service and administrative services by articulating new patterns of collaborative working, namely, organisational values, beliefs and ideas that fit with the Sri Lankan public service context.

In responding to high magnitude healthcare emergencies, the flexibility of a collaborative networked ICS hierarchy enables different balances of organisational properties to be incorporated, such as hierarchy and horizontal networking and “patterns” in public service provision.

This chapter explores archetypal change in the context of professional service firms. To understand recent and ongoing changes in professional service firms, we briefly show how the professional archetype has evolved since the 1960s. We then present four theoretical models to describe processes by which institutionalized archetypes can change, and possibly coexist in the same field. Three professional archetypes are described, each in the context of historical development and the change model described earlier. At the one extreme is the traditional professional partnership; at the other the larger, multidisciplinary, corporate, global professional network, or GPN; in between is the “Star” form – relatively specialized, flatter structure, resisting significant growth, with fixations on excellence, and being the leader in a professional niche.

The issue of accounting change, why and how accounting evolves through time and within specific organisational settings, has been addressed by an important body of literature. This paper aims to explain why, in processes of accounting change, organisations confronting similar environmental pressures show different outcomes of change.

Drawing on archetype theory, the paper analyses the case of two Italian local governments. Comparative case studies were carried out, reconstructing a period of 15 years.

Although confronted with similar environmental pressures, the two cases show two different patterns of accounting change, where only one case is able to finally reach radical change. Accounting change can be prompted by external stimuli, but, once the change is prompted, the outcomes of the change are explained by the dynamics of intra‐organisational conditions.

The study contributes to accounting change literature by adopting an approach (i.e. archetype theory) that overcomes some of the limitations of previous studies in explaining variations in organisational change. Through this, the authors are able to explain different outcomes and paces of accounting change and point out the intra‐organisational factors also affecting them in the presence of similar environmental pressures. A specification of the theoretical framework in a particular setting is also provided.

This study explores archetypes of luxury brand Chanel through the use of visual narrative art created from studying consumer blog entries. The chapter describes visual narrative art as a qualitative research tool. Mapping contexts and stories that blog entries describe figure out the archetype of the brand. This study extends understanding of archetypes of luxury brand from different consumers’ perspectives.

The paper argues that the widespread changes in manufacturing industry are best conceptualised as paradigmatic, in that they constitute a patterned reconfiguration of ideas, beliefs and values about manufacturing philosophy, strategy, structure, organisation and operations. The widespread adoption of teamworking is part of this patterning and is argued to reflect a new institutional form of manufacturing organisation. In investigating teamworking, the paper uses the concept of organisational archetypes to investigate whether or not teamworking takes a single, or variety of interlocking forms. Empirical studies are introduced to justify the articulation of three teamworking forms: a “‘self‐directed” archetypal form and two other sub‐types, “lean” and “project”, neither of which, it is argued, are truly archetypal. The paper concludes that broad institutional changes toward a teamworked manufacturing organisation impact on the “interpretive schema” of managers operating in specific task environments who prescribe and deploy this new organisational format. This creates the two hybrid sub‐types in practice. The findings of this research have implications for both practitioners involved in designing and introducing teamworking into manufacturing firms, and for academics researching on team based organisational design.

Chaotic growth and climate change have led to increased uncertainty in social-ecological systems, like urban areas, and have lowered their thresholds to withstand shocks, thus increasing their vulnerability. To reduce this effect, the concept of resilience is increasingly being applied in urban governance and planning. Public participation is seen as an attribute, which potentially increases the resilience of social-ecological systems.

What kind of public participation leads to resilience, and how, are questions which this chapter addresses. To answer these questions, this study focused on relevant literature regarding resilience and governance, and investigated the events related to the flooding of the Ramnadi river corridor in Pune, India. The governance structure within the Ramnadi river corridor was then analyzed using a causal loop diagram. By studying its nodes, linkages, and feedbacks, this chapter explores how public participation affects the resilience of the social-ecological system of the Ramnadi river corridor.

Public memory, a minimum sustained level of perpetual participation, and the presence of proactive institutions which can effectuate various levels and types of participation, have emerged as the qualities of public participation which increase the resilience of social-ecological systems. Based on the presence or absence of these qualities, a new typology of public participation is proposed here, namely the binary of continuous public participation versus event-based public participation. This distinction proves to be an effective indicator of whether an instantiation of public participation can lead to resilience. The applicability of this classification for designing interventions for placemaking has also been discussed.

By appropriating fashion discourse, consumers generate personalized fashion narratives and metaphoric and metonymic references that negotiate key existential tensions and that often express resistance to dominant fashion norms in their social milieu or consumer culture at large. (Thompson & Haytko, 1997)