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Book part
Publication date: 3 May 2017

Preeya Daya and Kurt April

The extreme demographic misrepresentation of organisations is a key business and societal issue in South Africa. This research provides organisations that are committed to…

Abstract

The extreme demographic misrepresentation of organisations is a key business and societal issue in South Africa. This research provides organisations that are committed to the creation of a diverse and inclusive environment with key considerations that need to be managed in order to drive transformation. The final output of this research is a set of diversity and inclusion management considerations. It is a blueprint that organisations can use to move beyond compliance recruitment (employment equity), to a commitment to systemic change, driven at organisational, interpersonal and individual levels.

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Book part
Publication date: 29 August 2018

Matt Bolton and Frederick Harry Pitts

Abstract

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Corbynism: A Critical Approach
Type: Book
ISBN: 978-1-78754-372-0

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Article
Publication date: 1 February 1992

Bernard C. Reimann and Vasudevan Ramanujam

Increasingly, managers are harried by rapidly accelerating technological changes, globalization, and new competitors. How can they cope with the mercurial environments…

Abstract

Increasingly, managers are harried by rapidly accelerating technological changes, globalization, and new competitors. How can they cope with the mercurial environments their firms are facing today? Should they stop wasting precious time thinking strategically and instead concentrate on action? Should they forget about careful pre‐planning and use their energy to try enough different approaches so some will surely succeed? Has strategizing as we know it become obsolete in today's chaotic environment?

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Planning Review, vol. 20 no. 2
Type: Research Article
ISSN: 0094-064X

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Article
Publication date: 30 November 2005

Cecile K. M. Crutzen

Questioning gender is about taking an active, critical role in the technological design of our daily behaviour. It is a deconstruction of the oppositions that exist in the…

Abstract

Questioning gender is about taking an active, critical role in the technological design of our daily behaviour. It is a deconstruction of the oppositions that exist in the discourses of Ambient Intelligence designers, the ICT industry and computer scientists. What underlies the assumption that Ambient Intelligence will, by disappearing into our environment, bring humans both an easy and entertaining life? The gender perspective can uncover power relations within the promotion and realisation of Ambient Intelligence that satisfy an obvious wish for a technological heaven. The deconstruction of the promise of progress and a better life reveals what is overvalued, what is undervalued and what is ignored. This paper is a deconstruction of the view, currently prevalent in the discourses of Ambient Intelligence; a view of humans and the way they live. A view that will influence the way women and men will be allowed to construct their lives.

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Journal of Information, Communication and Ethics in Society, vol. 3 no. 4
Type: Research Article
ISSN: 1477-996X

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Article
Publication date: 1 May 1964

IN The verdict of you all, Rupert Croft‐Cooke has some uncomplimentary things to say about novel readers as a class, which is at least an unusual look at his public by a…

Abstract

IN The verdict of you all, Rupert Croft‐Cooke has some uncomplimentary things to say about novel readers as a class, which is at least an unusual look at his public by a practitioner whose income for many years was provided by those he denigrates.

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New Library World, vol. 65 no. 11
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 14 October 2008

Helen Moore

Interest in the role of the New Zealand School Journal as an officially sanctioned publication for schools, has resulted in a number of past studies exploring its…

Abstract

Interest in the role of the New Zealand School Journal as an officially sanctioned publication for schools, has resulted in a number of past studies exploring its relationship to official curriculum, educational policy and wider socio‐political developments, largely in relation to the written text. This article focuses on selected visual imagery, drawing on a masters study that examined discourses of art and identity through an interdisciplinary approach. Primary sources such as the School Journal publications themselves, material from the National Archives, and the stories of illustrators (gathered through a variety of communications including oral history), contributed a range of voices to the research. This article addresses some of the themes identified in relation to post World War 2 discourses of identity seeking to construct a sense of New Zealandness in educational publications. Acknowledging the role of imagery in educational publication itself offers another voice in constructing our educational history.

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History of Education Review, vol. 37 no. 2
Type: Research Article
ISSN: 0819-8691

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Article
Publication date: 1 April 1962

Robert L. Peters

THE complex problems of lubrication of high energy rocket energy pumps are further complicated by operation parameters, nature of the pumped fluid and space‐vehicle…

Abstract

THE complex problems of lubrication of high energy rocket energy pumps are further complicated by operation parameters, nature of the pumped fluid and space‐vehicle environment. The lubrication must suffice for the total mission period. It must be cryogenic operative. Moreover, critically reactive liquified gases must be pumped without consuming the lubricant in chemical reaction. Lubrication, sealing and containment materials must be compatable with the propellant oxidiser.

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Industrial Lubrication and Tribology, vol. 14 no. 4
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 1 March 1975

The problems of High Street deliveries Some of the problems facing transport companies delivering goods in the High Streets of big cities were spelt out in April by Mr…

Abstract

The problems of High Street deliveries Some of the problems facing transport companies delivering goods in the High Streets of big cities were spelt out in April by Mr. Peter Land, a member of the Executive Board of Britain's National Freight Corporation.

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International Journal of Physical Distribution, vol. 5 no. 5
Type: Research Article
ISSN: 0020-7527

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Case study
Publication date: 1 October 2011

Sanjit Sengupta and Avadhanam Ramesh

Round two: repositioning the Tata Nano.

Abstract

Title

Round two: repositioning the Tata Nano.

Subject area

Marketing.

Study level/applicability

Advanced undergraduate students, MBA students, and business executives interested in enhancing their knowledge and skills of consumer behavior analysis, and marketing strategy and execution in a developing country market.

Case overview

Tata Motors Chairman, Ratan Tata, noticed that Indian families with three and four family members often commuted on a two‐wheel scooter or motorbike. He had a vision to make a safe family transport for the Indian masses, a four‐wheel vehicle made from scooter parts. His engineers took about five years (2003‐2008) to develop the product. On January 10, 2008, Tata Motors publicly announced the Nano at the 9th Auto Expo in New Delhi at the target price of Rs 100,0000 ($2,500), unarguably the world's cheapest car. Deliveries of the Nano began in June 2009. The initial target market for the Tata Nano was comprised of individuals and families who relied on a two‐wheeler for transport. The value proposition was a safe, affordable, and attractive car. Initial reactions from industry analysts, dealers, and consumers were overwhelmingly positive.In February 2010, Carl‐Peter Forster (born in the UK and raised in Germany) was appointed Group CEO of Tata Motors. Monthly sales kept increasing until a high of 9,000 units in July 2010, then there were consistent declines for the next four months to just 509 units in November. In December 2010, ten months after being on the job, Carl‐Peter Foster had to turn around the sales performance of Tata Nano.

Expected learning outcomes

Get students to appreciate the importance of understanding consumer behavior in the design and execution of marketing strategy. Get students to understand the concept of value and how it is important at any price level, especially in comparing and contrasting consumer behavior across developed and developing country markets. Get students to understand how marketing strategy is designed (target market selection and positioning) and executed after understanding consumer behavior. Get students to understand how the marketing programs (marketing‐mix) reinforce product positioning.

Supplementary materials

Teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 1 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

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Executive summary
Publication date: 26 February 2018

HUNGARY: Ruling party now looks weaker for April vote

Details

DOI: 10.1108/OXAN-ES230014

ISSN: 2633-304X

Keywords

Geographic
Topical
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