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Article
Publication date: 10 October 2022

Saeed Vayghan, Dennis Baloglu and Seyhmus Baloglu

The primary purpose of this study was to examine the underlying consumer values that drive hotel booking mobile app users to engage more with the app and use the app

Abstract

Purpose

The primary purpose of this study was to examine the underlying consumer values that drive hotel booking mobile app users to engage more with the app and use the app continuously for hotel booking purposes.

Design/methodology/approach

By conducting confirmatory factor analysis (CFA) and structural equation modeling (SEM) on the data collected through the Qualtrics online survey platform from 506 respondents in the United States, the proposed measurements and structural models were tested.

Findings

The findings for both Generation Xers and Millennials revealed that hedonic and social values influenced mobile app engagement, which strongly influenced mobile app loyalty. Thus, to enhance customer engagement and indirectly influence mobile app loyalty, the app value delivery should appeal to social and hedonic values. Although the utilitarian values for using apps had a potential direct impact on mobile app loyalty, the mediation analysis showed that mobile app engagement, when connecting consumption values to mobile app loyalty, served as a full mediator for Generation Xers and a partial mediator for Millennials.

Practical implications

This study provides insights into how hotels and online travel agent (OTA) marketing managers may consider augmenting user engagement with hotel booking mobile apps. This study suggests that hoteliers and OTAs should further develop their user experience efforts to enhance the utilitarian features of their mobile app to increase revenue from repeat purchases. Additionally, this study provides implications for enhancing the hedonic and social features of hotel booking mobile apps to appeal to Millennials and Gen Xers.

Originality/value

This study developed and assessed an integrated model to investigate the relationships between consumption values, engagement and loyalty in hotel booking mobile apps. Furthermore, it examined generational cohorts' role in the relationships between these constructs.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 28 June 2021

Simran Kaur and Rupak Chakravarty

User review is a significant component of mobile app markets such as the Google Play Store, App Store, Microsoft Store and others. Users submit their reviews for…

Abstract

Purpose

User review is a significant component of mobile app markets such as the Google Play Store, App Store, Microsoft Store and others. Users submit their reviews for downloaded apps on these sites in the form of star ratings and text reviews. Apps can contain huge volumes of feedback, making it difficult for the user and the developer to skim through thousands of such reviews to get an insight into usage and impact of such apps. Thus, the current study aims to assess the usage and satisfaction among users of the Mendeley’s Android app vs iOS app.

Design/methodology/approach

The analytics are performed by using Appbot analytics software which captured, monitored, measured and analyzed the review results for a particular period. Appbot provides easy-to-understand insights of an app using artificial intelligence algorithm tools.

Findings

The findings of the study reveal strong inclination, adoption and usage of Mendeley’s Android app compared to that of iOS among users.

Originality/value

The value of this research is in getting an insight of the pattern/behavior of users towards using apps on different platforms (Android vs iOS) and provides valuable results for the app developers in monitoring usage and enhancing features for the satisfaction of users. Without mobile app analytics, one will be blindly trying out different things without any evidence to back up their experiments.

Details

Library Hi Tech News, vol. 38 no. 4
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 29 September 2022

Sze Ling Ng, Sajad Rezaei, Naser Valaei and Mohammad Iranmanesh

The objective of this study is to examine the drivers of retail apps satisfaction and continuance intention. An integrative theoretical framework was developed based on…

Abstract

Purpose

The objective of this study is to examine the drivers of retail apps satisfaction and continuance intention. An integrative theoretical framework was developed based on the IS success model, E-S-QUAL and expectancy and disconfirmation model to explain retail apps users’ satisfaction and continuance intention.

Design/methodology/approach

A total of 359 useable data were collected from the targeted Malaysian respondents who had experience in using retail apps services. Data were analysed using the partial least squares technique.

Findings

The results indicate that system quality and e-service quality positively influence retail apps usage satisfaction and have positive direct and indirect effects through satisfaction on continuance intention. The price level has a negative effect on retail apps usage satisfaction. Even though price level has no direct effect on continuance intention to use retail apps, it has an indirect effect on continuance intention through satisfaction.

Originality/value

Although the success of a marketing channel mainly depends on its continuance usage rather than first-time usage, few studies have paid attention to retail apps services. This study contributes to the advancement of knowledge on retail apps by explaining the roles of system quality, e-service quality and price level on retail apps satisfaction and continuance intention. Interestingly, the findings of multi-group analysis imply that female Gen Y app users are more satisfied than males while such differences do not impact their continuance intention to use the retail apps. The findings also suggested that frequency of using apps has no relevance to retail apps user satisfaction, but highly relevant to their continuance intention to use retail Apps services.

Details

Asia-Pacific Journal of Business Administration, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-4323

Keywords

Article
Publication date: 26 September 2022

Tamer Baran and Süleyman Barutçu

This study aims to determine the attitudes of Turkish consumers toward Islamic mobile shopping apps and discuss whether these apps will need to be designed in accordance…

Abstract

Purpose

This study aims to determine the attitudes of Turkish consumers toward Islamic mobile shopping apps and discuss whether these apps will need to be designed in accordance with Islamic rules in Muslim countries or not in the sample of Turkey.

Design/methodology/approach

A descriptive study was used. The data was collected online through a questionnaire form. The one-sample t-test and univariate analysis of variance were used to analyze the data obtained from 379 individuals.

Findings

The results show that Turkish customers have mostly positive attitudes toward Islamic mobile shopping apps and demand that the pictures, videos and advertisements used on mobile shopping apps be in concordance with Islamic rules. As a result of this study, consumers do not mind the colors or lean toward the use of models on Islamic mobile shopping apps. Furthermore, there are differences between gender with regard to using Islamic mobile shopping apps, showing that male consumers have a more positive attitude toward Islamic mobile shopping apps compared with female consumers.

Research limitations/implications

Like many previous empirical studies, this study has limited its context to capture a particular geographical area. Moreover, in this study, the data are obtained by judgmental sampling as a nonrandom sampling method. The contributions of the current study are restricted to Islamic mobile apps for the hijab clothing sector in Turkey.

Practical implications

The results obtained can become a yardstick to measure consumer attitudes toward Islamic mobile apps’ attributes.

Originality/value

The primary benefit is to call the attention of mobile app designers to the design features of mobile shopping apps aimed at Muslim users. The second benefit is to determine the expectations of Muslim users regarding the design of Islamic mobile shopping apps, and eventually establish the fundamental Islamic design features needed to be available on new Islamic mobile shopping apps.

Details

Journal of Islamic Accounting and Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 3 August 2015

Raymond Pun

The purpose of this paper is to address how New York University Shanghai Library utilizes WeChat to support students’ research and information needs. WeChat is a mobile…

2331

Abstract

Purpose

The purpose of this paper is to address how New York University Shanghai Library utilizes WeChat to support students’ research and information needs. WeChat is a mobile text and voice messaging communication service developed in China. Released in 2011, it currently has over 355 million users worldwide. The paper explores the information exchanges and interactions as well: what are students asking and what they can gain from this app; and features of the app are explored: WeChat can send files, support video-chat and group and voice messaging. By examining the opportunities and challenges of this app, the paper offers best practices to maximize WeChat as a library virtual service.

Design/methodology/approach

The design approach of this paper is to analyze the information exchanges and interactions from participants. By collecting and analyzing the responses, the paper presents the opportunities of the app in supporting patrons who are often mobile and also how the app can be used for student engagement that is beyond reference services.

Findings

From virtual reference to social media outreach, this paper finds that the app can offer a wide range of support and service through the library. Based on the positive daily interactions in the app, the research notes that the app can be utilized in many contexts: to support virtual service, to create student engagement, to promote library services and to create an online community of student users.

Originality/value

This paper introduces in the context of an American institution and how this app can be utilized to support virtual reference and student engagement. The most important feature of this work is to demonstrate how to use this app to promote and to provide library services remotely. The paper introduces an alternative virtual reference service that can be utilized in any university setting.

Details

Library Hi Tech News, vol. 32 no. 6
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 6 September 2022

Glenda Cook, Annette Hand, Jill Wales and Alexandra Kirton

Mobile technology and applications offer a new approach to personalised care for older people. Hear Me Now (HMN), developed by Maldaba Ltd, is an application for…

Abstract

Purpose

Mobile technology and applications offer a new approach to personalised care for older people. Hear Me Now (HMN), developed by Maldaba Ltd, is an application for smartphones and tablets. Although originally conceived and co-produced by individuals with learning disabilities and their supporters, anecdotal evidence from specialist practitioners indicated that older people with chronic health conditions and frailty might also benefit from use of the HMN app. This feasibility study sought to explore whether older people could use the HMN app and examine their usage. The aim of this feasibility study was to explore whether older people could use HMN and to examine their usage of this application.

Design/methodology/approach

A purposive sample of six individuals (M = 4; F = 2) aged between 65 and 90 years was recruited for the study. Following training, the participants used HMN at home for different purposes over three months. Concurrently, the participants took part in an online interview every three weeks (N = 5 interviews). They also completed the Task Load Index (NASA-TLX) questionnaire during Weeks 1 and 12 and the system usability scale during Week 12 to assess usability of HMN.

Findings

The participants used the HMN app for a range of purposes and indicated that their confidence and skills increased when using HMN. Though the participants reported diverse experiences of using HMN for different purposes, it was clear the majority considered this app helpful in managing daily life and their health conditions; however, they also experienced barriers in its use such as dexterity and visual problems.

Research limitations/implications

This is a small feasibility study that was restricted to older people using the HMN app. Though valuable insights were obtained from the participants, the evidence that older people could use HMN to support their personal activities and to self-manage health conditions remains anecdotal. Further research is therefore warranted following adaptation of HMN for use by older people.

Originality/value

This study indicates that patient self-management apps such as HMN have the potential to enable older adults with long-term health conditions to play an active role in managing their condition.

Details

Working with Older People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1366-3666

Keywords

Article
Publication date: 5 September 2022

Liangchao Xue, Christopher J. Parker and Cathryn A. Hart

To develop compelling augmented reality (AR) experiences, this paper aims to examine AR value to physical fashion retail, defines the most effective form (e.g. app vs…

Abstract

Purpose

To develop compelling augmented reality (AR) experiences, this paper aims to examine AR value to physical fashion retail, defines the most effective form (e.g. app vs magic mirror) and assesses AR’s impact on consumer behaviour.

Design/methodology/approach

This study comprises two phases. Phase one conducted three co-design workshops with 15 participants (aged 18–34) to evaluate current shopping modes and discover design opportunities. Phase two designed two AR prototypes (AR Branded App and Magic Mirror) and evaluated the prototypes through experience prototype experiments with 42 participants.

Findings

Participants have a positive attitude towards AR shopping adoption, improving consumer satisfaction and boosting purchase intention. AR technology can be the value in enjoyment to make the shopping experience more fun. However, no participants thought entertainment would trigger their intention to use AR. Therefore, designing useful AR apps that provide substantial functional benefits with enjoyment-oriented elements will encourage consumers to engage in high-street physical retail. In this way, consumers can interact with products and receive more information. AR can help luxury brands tell a story from a hedonic perspective, enabling consumers to engage with the story while maintaining human interaction to ensure an elevated level of service quality.

Originality/value

This study devises six design requirements to guide innovators and retailers in creating AR retail environments that satisfy their customer’s desires.

Details

International Journal of Retail & Distribution Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-0552

Keywords

Open Access
Article
Publication date: 22 August 2022

Euodia Vermeulen and Sara Grobbelaar

In this article we aim to understand how the network formed by fitness tracking devices and associated apps as a subset of the broader health-related Internet of things is…

Abstract

Purpose

In this article we aim to understand how the network formed by fitness tracking devices and associated apps as a subset of the broader health-related Internet of things is capable of spreading information.

Design/methodology/approach

The authors used a combination of a content analysis, network analysis, community detection and simulation. A sample of 922 health-related apps (including manufacturers' apps and developers) were collected through snowball sampling after an initial content analysis from a Google search for fitness tracking devices.

Findings

The network of fitness apps is disassortative with high-degree nodes connecting to low-degree nodes, follow a power-law degree distribution and present with low community structure. Information spreads faster through the network than an artificial small-world network and fastest when nodes with high degree centrality are the seeds.

Practical implications

This capability to spread information holds implications for both intended and unintended data sharing.

Originality/value

The analysis confirms and supports evidence of widespread mobility of data between fitness and health apps that were initially reported in earlier work and in addition provides evidence for the dynamic diffusion capability of the network based on its structure. The structure of the network enables the duality of the purpose of data sharing.

Details

Information Technology & People, vol. 35 no. 8
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 8 September 2022

Yuan Chen, Xiaodong Li, Qi Li and Wenjie Li

Lightweight apps such as WeChat mini programs (WMPs) are an emerging mobile channel (m-channel) touchpoint that have gained remarkable popularity among consumers. Despite…

Abstract

Purpose

Lightweight apps such as WeChat mini programs (WMPs) are an emerging mobile channel (m-channel) touchpoint that have gained remarkable popularity among consumers. Despite the focus of migration research on traditional m-channel touchpoints (e.g. native apps and mobile websites), but few researchers have examined why consumers switch from native to lightweight apps. Drawing on the push-pull-mooring framework, this study aims to identify the key factors influencing consumers' switching related to lightweight apps.

Design/methodology/approach

The data were collected using a questionnaire survey of 416 WMP consumers and the proposed model was analyzed through structural equation modeling.

Findings

The results show that the push effect, specifically, high privacy concern, nudges consumers away from native apps, whereas the pull effects, including relative ease of use, convenience of access and exit and socially-oriented interaction, entice consumers to lightweight apps. Further, consumer switching intention is influenced by habit and perceived technology control, both of which reflect the mooring effects. Switching intention also stands as an important precedent of actual behavior.

Originality/value

This study is among the first theoretical explorations of consumer switching across m-channel touchpoints in the context of mobile commerce. For information system practice, these findings provide new insights for both incumbent providers and newcomers on how to retain existing shoppers as well as attract potential shoppers effectively.

Details

Industrial Management & Data Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 6 September 2022

Yi Liu, Xinlin Tang, Peigong Li and Xuan Wang

This paper extends the current literature on app engagement to identify dynamic factors that affect app engagement and the value-creation pathway that connect these…

Abstract

Purpose

This paper extends the current literature on app engagement to identify dynamic factors that affect app engagement and the value-creation pathway that connect these factors with app engagement.

Design/methodology/approach

Survey data were collected from 299 app users to test the proposed research model.

Findings

The study found that the perceived effectiveness of evolution content and that of evolution speed impose both individual and joint positive effects on app identity, which serves as the mediation mechanism that connects these dynamic factors with app engagement.

Originality/value

This study takes the user perspective to explore how user perceptions of the effectiveness of app evolution content and speed, which represent unique user experiences in the app context, cultivate app engagement by enhancing app identity. Specifically, this study reveals the intertwined relationship among perceived effectiveness of app evolution, app identity, and app engagement.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

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