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The development within storage and processing technologies combined with the growing collection of data has created opportunities for companies to create value through the application of big data. The purpose of this paper is to focus on how small and medium-sized companies in Denmark are using big data to create value.

The research is based on a literature review and on data collected from 457 Danish companies through an online survey. The paper looks at big data from the perspective of SMEs in order to answer the following research question: to what extent does the application of big data create value for small and medium-sized companies.

The findings show clear links between the application of big data and value creation. The analysis also shows that the value created through big data does not arise from data or technology alone but is dependent on the organizational context and managerial action. A holistic perspective on big data is advocated, not only focusing on the capture, storage, and analysis of data, but also leadership through goal setting and alignment of business strategies and goals, IT capabilities, and analytical skills. Managers are advised to communicate the business value of big data, adapt business processes to data-driven business opportunities, and in general act on the basis of data.

The paper provides researchers and practitioners with empirically based insights into how the application of big data creates value for SMEs.

Despite the importance of mobile experiences in the food service industry, extant studies do not empirically examine customers' behavior. Thus, the authors examine this issue by using utility theory to understand the role of multidimensional customers' perceived value in the formation of a positive attitude.

Customers' perceived service, process, and relationship values are hypothesized to affect satisfaction, which in turn affects attitudinal loyalty to food delivery applications. Also, the authors explore whether attitudinal loyalty influences customers' behavioral loyalty. Hypotheses are examined using data from US customers of food delivery applications. Partial least squared structural equation modeling is used.

Results show that customers' perceived service, process, and relationship valuation of mobile experiences influence satisfaction, whereas only the process value influences satisfaction and attitudinal loyalty. Moreover, customers' behavioral loyalty is positively affected by satisfaction and attitudinal loyalty.

Service, process, and relationship values have been shown as an important indicator of customers' positive attitude toward food delivery service providers. Thus, this study provides a better understanding of the relationship between customers' mobile service experience and their behavior will allow service providers to design better mobile services.

The study extends utility theory to mobile the food delivery context. Specifically, this research demonstrates why and how customers decide to use mobile food delivery application.

This paper aims to propose a conceptual model that will guide development of mobile applications to support value-added business-to-business (B2B) sales activities.

The paper reviews the concepts of context-aware applications and context-marketing, then examines B2B selling and the creation of value, utilizing Terho’s model of value-based selling, and presenting the potential role of context-aware B2B selling in creating value. Terho’s model is then combined with a taxonomy of context modeling to produce step-by-step a conceptual model for developing context-aware B2B sales applications (CABS).

By mapping the context-aware application development taxonomy against each stage of Terho’s “value-based selling” model, the CABS model is proposed. This model provides a platform for the B2B salesforce, their customers and information technology (IT) staff to work together in developing requirements and prototypes for mobile B2B context-aware applications.

The CABS model would require empirical testing to assess its viability and suitability. This would initially be done via focus groups in targeted sales organizations.

The CABS model could utilized by sales staff and their customers to develop requirements for mobile context-aware applications to support B2B activity. In addition, the CABS model could be utilized in joint application design processes to enable sales and IT staff to work together in developing prototype mobile applications.

While context-aware applications are beginning to transform business-to-sale (B2C) sales activities, it is clear that B2B sales could also benefit from these types of applications, but little progress has been made in understanding or developing their potential. The CABS model enables B2B sales staff and their customers to recognize these benefits and facilitate working with IT staff in defining requirements and developing prototypes.

The purpose of this paper is to investigate firm behaviors on patent examination request under the deferred patent examination system in Korea. The authors examine firm decisions on whether and when to request patent examinations when they face both uncertainty about invention’s value and market competition.

The authors provide a simple theoretical model and test a couple of hypothesis using Korea patent data. The authors employ KIPO (Korean intellectual patent office) patent applications data during 2006–2009 and incorporate it with firm financial data retrieved from1 Korea investor service-financial analysis system (KIS-FAS) database in Korea. The authors use the variation in the probability of lapsed patent applications filed in the same year and in the same technology field (at the four-digit IPC class level) of a patent application i as a proxy for the value of uncertainty, and further use one minus a firm’s market share (at the three-digit SIC industry level) as an indicator of the market competition faced by the firm/applicant.

The authors find that the examination requests of firms in Korea have interesting bipolar distribution, and both uncertainty about an invention’s value and market competition have significant impacts on firm’s decision for examination request. Applicants tend to utilize option value of waiting when uncertainty is high, but market competition attenuates the option value: the higher the competition, the less likely applicants are to delay or forego examination.

The authors’ study makes interesting contributions to the literature on the optimal design of the patent system in general and the deferred patent examination request system in particular. By considering the roles of both uncertainty and market competition in firm decisions, it provides a more comprehensive perspective on the deferred patent examination system. The study also provides empirical evidences on the broader research topic regarding firm decision for irreversible investment when faced with both uncertainty and competition, for which a strand of theoretical literature exists but empirical literature is largely limited. This study, which explicitly takes into account uncertainty and market competition, extends this line of empirical literature and fills the gap in the literature.

The purpose of this paper is to examine how consumers’ value evaluation and personality factors influence consumers’ intention to adopt mobile coupon (M-coupon) applications in China. The moderating effect of gender on the relationships between personality factors and consumers’ adoption intention is also tested.

This study conducted a survey to collect data from M-coupon application users. In total, 271 valid responses were analyzed using structural equation modeling (SEM) technology.

The results indicate that perceived value, personal innovativeness, and coupon proneness positively affect consumers’ acceptance of M-coupon applications. Personal innovativeness has more positive impact on behavioral intention for males than for females. However, the differential effects of coupon proneness on behavioral intention are not significant between males and females. In addition, the findings show that perceived convenience, perceived enjoyment, and perceived money savings positively influence perceived value, whereas perceived fees and perceived privacy risk negatively influence it.

This study helps M-coupon application providers to identify who is positive toward their services and how to improve consumers’ perceived value of the services, eventually expanding their user base.

Prior studies mainly focussed on the usage behavior of M-coupons and overlooked the important role of M-coupon applications in promoting M-coupon use. This research fills this gap. The research findings offer insights into the factors influencing consumers’ behavioral intention to adopt M-coupon applications. Besides, the results of gender’s moderating effect advance the understanding of the differences in males’ coupon usage intentions between the contexts of M-coupon applications and paper-based coupon services, which enrich couponing research.

The purpose of this paper is twofold: first, the authors empirically examine the effect of the perceived values of mobile banking (MB) applications on customers’ e-trust, e-satisfaction and e-loyalty and second, the authors investigate the moderating role of customers’ age in the relationship between perceived value of MB and e-trust.

A survey was conducted on a sample of 361 Tunisian banks’ customers using mobile applications. Structural equation modeling method was performed to test the research hypotheses.

The results of this research revealed that quality, price and emotional perceived values’ dimensions of MB applications are predictors of customers’ e-trust. Within this spectrum, age acts as a moderator in these latter relationships. Findings also suggested that e-trust has positive effects on e-satisfaction and e-loyalty.

This paper presented a reading grid for bank marketers allowing them to identify the levers they must focus their efforts on so as to retain the customers using MB applications. It also permits them to identify the needs and values of three generation of customers, namely baby boomers, generation X and generation Y, so that they can offer better services for each group.

This paper sheds light on an innovative and unexplored topic in the literature. The authors broaden understanding of the relationship between the perceived values of MB applications, e-loyalty, e-trust and e-satisfaction. Research devoted to investigate these different links through an integrative model does exist, yet embryonic. This study also highlights differences between three group of customer, namely baby boomers, generation X and generation Y in terms of perceived values that builds their trust in the context of MB applications use.

This study aims to provide a systematic review of the existing literature on the applications of deep learning (DL) in hospitality, tourism and travel as well as an agenda for future research.

Covering a five-year time span (2017–2021), this study systematically reviews journal articles archived in four academic databases: Emerald Insight, Springer, Wiley Online Library and ScienceDirect. All 159 articles reviewed were characterised using six attributes: publisher, year of publication, country studied, type of value created, application area and future suggestions (and/or limitations).

Five application areas and six challenge areas are identified, which characterise the application of DL in hospitality, tourism and travel. In addition, it is observed that DL is mainly used to develop novel models that are creating business value by forecasting (or projecting) some parameter(s) and promoting better offerings to tourists.

Although a few prior papers have provided a literature review of artificial intelligence in tourism and hospitality, none have drilled-down to the specific area of DL applications within the context of hospitality, tourism and travel.

To the best of the authors’ knowledge, this paper represents the first theoretical review of academic research on DL applications in hospitality, tourism and travel. An integrated framework is proposed to expose future research trajectories wherein scholars can contribute significant value. The exploration of the DL literature has significant implications for industry and practice, given that this, as far as the authors know, is the first systematic review of existing literature in this research area.

This study investigated how and when corporate social responsibility (CSR) fosters job seekers' application intention using a mediated moderation model. Specifically, the study explored the positive effect of CSR on job seekers' intention to apply, the moderating role of applicants' calling and the mediating role of value congruence in the relationship between the person and organization.

The study sample consisted of 259 college students in South Korea. A quasi-experimental design and survey were used. Data were analyzed using a regression-based path analysis to test a mediated moderation model.

The results showed that CSR significantly increased job seekers' application intention, which was moderated by their calling. Furthermore, the interaction between CSR and calling on application intention was fully mediated by the value congruence between person and organization.

The results suggest that engaging in active CSR can effectively attract job applicants, especially those with a high calling, who are known as qualified workers needed for the organization. The findings can provide a competitive advantage to organizations in this highly competitive environment.

This study contributes to the understanding of the micro-effect of CSR by showing the positive influence of CSR on job seekers' application intention. Further, by evaluating a mediated moderation model, this study advances the field's understanding of the underlying mechanisms of CSR, especially in terms of calling and value congruence.

This paper seeks to report the results of an empirical study examining the value creation process of e‐business (EB) applications from a supply chain perspective.

A questionnaire was sent to procurement managers located in the German automotive supply chain. Interaction effects were examined through regression analyses to illustrate the moderating role of the suppliers' EB readiness in the value creation process throughout the supply chain.

Based on the resource‐based view (RBV) and previous research this study illustrates that EB applications (i.e. EB interaction applications, EB coordination applications and EB integration applications) have a significantly stronger positive impact on operational performance when a company's key suppliers are ready and willing to engage in EB (suppliers' EB readiness).

Although research on the performance impact and business value of EB applications has advanced over the past years, there is still a scarcity of research taking a supply chain perspective on EB value. This study addresses this gap through reporting results of an empirical study examining the value creation of EB applications through the moderating role of suppliers' EB readiness on the EB applications‐operational performance relationship throughout the supply chain. This paper will thus be beneficial for supply chain managers considering investing in EB systems and will support further research in EB value creation in supply chains.

The purpose of this paper is to examine how customers derive value (functional, emotional, social and epistemic value) from the design aesthetics of mobile banking applications and then form intention to adopt mobile banking. Furthermore, this research investigates the moderating effect of happiness, which is predicted – and showed – to strengthen the effects of design aesthetics on value.

A survey using screenshots of mobile banking applications was administered to a sample of 281 bank customers. Data were analysed using SmartPLS.

The results show that design aesthetics have a positive effect on functional, emotional, social and epistemic value. In turn, these value dimensions positively affect intention to adopt mobile banking. The findings also demonstrate that happiness moderates the effects of design aesthetics on these value dimensions.

This work can be useful to designers of banking applications and other practitioners to improve their policies and strategies related to mobile applications.

This research represents an initial attempt to examine how customers derive functional, emotional, social and epistemic value from design aesthetics in mobile banking. In addition, this research demonstrates that happiness moderates – and more specifically strengthens – the effects of design aesthetics on customer value. The results provide a theoretical contribution to the importance of value in customer decision making, and in the current case, in the seldom-researched area of mobile banking.