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Organization’s core competencies are acknowledged as most valuable assets and skills which contribute to enhance the ability of innovation, the competitive advantage and commercial success of the business. Although several researchers have studied the effects of core competencies on the success of an organization, no enough work has been carried out to investigate the effect of core competencies onfront-end decision-making. Apparel-specific studies in the area of core competencies relating to front-end decision-making are rarely found. Therefore, this paper aims to determine the impact of organizational core competencies on front-end decision-making in the apparel innovation.

A conceptual framework was developed focusing four groups of competencies; technological/ technical, customer, network/ partnership and financial competences and hypothesis were derived. Sixty participants in different companies across Sri Lanka were randomly selected based on their involvement in the front-end of the apparel innovation for questionnaire survey. The data were analyzed using the SPSS version 20 statistical software package. Spearman's rho correlation and Linear regression analysis were used to quantify the impact of the competencies on front-end decisions.

The factors of network competencies are found to be the most influentialon effective front-end decision-making in apparel innovation in Sri Lanka. These results strongly suggests strengthening companies’ ability to interact with partners who possess raw materials, machineries and technology know-how to facilitate efficient front-end decision-making. The next most influential are the factors of technological competencies. It highlights the importance of strengthening the companies’ own technical/ technological competencies to facilitate effective front- end decision-making in apparel innovation.

The findings of this research are of main interest to extend the current understanding on how different factors of organization’s core competencies influence on effective front-end decision-making in apparel innovation. Particularly, apparel domain practitioners will be motivated in implementing and nurturing these important/ and most influential competencies within their firms to facilitate front-end decision-making to achieve better results consistently.

The suppliers are recognized as important external sources who can significantly contribute by working together with the buyer during the innovation process. Operational capabilities of suppliers can be one of the considerable factors when selecting them to participate in the activities at the front-end of innovation. However, proper understanding of the influence of operational capabilities of suppliers on front-end decision-making in apparel product innovation is still very limited particularly in the context of the Sri Lankan apparel industry. Therefore, this study aims to explore the influence of operational capabilities of suppliers on the front-end decision making in apparel product innovation in Sri Lanka.

Both semi-structured interviews and a questionnaire survey were used as data collection techniques. Six senior managers for the interviews and 60 participants for the questionnaire were randomly selected. All those who participated in interviews and the questionnaire respondents have been involved in the front-end of innovation in different apparel manufacturing organizations in Sri Lanka.

The results indicated that the operational capabilities of suppliers had a direct positive influence on front-end decision-making, and the suppliers’ production flexibility was found to be the most influential. Further, the results highlighted that 27.3% of the front-end decisions associated with apparel product innovation in Sri Lanka were influenced by the factors governing operational capabilities of suppliers.

The findings of the research will be beneficial for both academia and industry. The findings will be useful to extend the current understanding and make a noteworthy contribution to this topic and to provide useful and practical guidance to material suppliers and supporting industries who work with Sri Lankan apparel manufacturing.

This study aimed to gain an in-depth and contextualized understanding of what impacted Scheier's commitment to addressing the apparel challenges of people with disabilities (PWDs) and how moral duty may have played a role in developing the adaptive design innovations used in the first-of-its-kind adaptive children's wear line.

To achieve this goal, the study used the duty orientation (DO) theory and the social model of disability (SMD) theory to conduct a case study investigating Mindy Scheier's commitment to addressing the apparel challenges facing PWDs.

The result of the case study revealed three dominant themes that aligned with the DO theory: (a) duty to all PWDs, (b) duty to sacrifice and fight against all odds and (c) duty to solve the apparel challenges facing PWDs. Using the DO and the SMD theories, the themes illustrated how moral duty impacted Scheier's sacrifice and feeling of personal responsibility to address and solve the apparel challenges facing all PWDs.

This study demonstrated how the DO theory contextualized the launch of adaptive apparel into the mainstream fashion industry and how the apparel industry seems to have transitioned from a medical model of disability approach to an SMD to address the apparel needs of PWDs.

This paper follows a previous paper which was published in Volume 5 Number 3 describing how a pattern language focusing on the initial creative phase of the apparel design process can be useful for innovation management. The patterns define the links between marketing and design knowledge, activities, constraints and resources throughout the process to optimise its efficiency, effectiveness, and the market success of its end‐products. Developing the pattern language involved identifying marketing and design components that are crucial in the initial creative phase of apparel design, and setting them into a model indicating their links to each other and to each of the process stages. The model developed provides a generic framework, or archetype, of apparel design creativity, which is presented in its pattern format in this paper. A total of 14 other patterns were developed around this archetype to grasp its dynamics by defining the links that support and articulate its structure, stages and components. The initial working model of the pattern language was distributed to six design experts for input. Their feedback was analysed, synthesised and integrated into a refined and validated version of the pattern language.

The purpose of this organization research project was to focus on finding effective methods for the stakeholder group of private firms in the apparel and textile industry in Sri Lanka to work together as partners with government and academic institution stakeholder groups to raise the level of human resource development in education, training and technology innovation resources in the apparel and textile industry.

Organization development, action research and training methods were used to help the various groups examine their needs and issues, and the consultant's gap analysis was used to identify any dysfunctional barriers along three levels of realm, scale, and transform that formed a wicked problem situation that kept the stakeholder groups from organizing themselves to work together on the common cause.

The three stakeholder groups were able to make use of a variation of the public private partnership model in developing a virtual college of apparel and textiles.

The three stakeholder groups were able to use formal and creative informal forms of a partnership of partnerships approach by cross sharing of board members. Sri Lanka's apparel and textile industry was able to successfully upgrade its human resource development efforts to retain its strong position in the following years of global market change.

Using organization development's wicked problem resolution methods can be useful in any country that needs to bring large diverse groups of public and private organizations together to work on common interests while assuring that their differing missions can be pursued effectively.

The transition from Industry 3.0 to the fourth industrial revolution was a big jump that created a vacuum in many developing countries. Drawing upon institutional theory and resource-based view theory, the current study proposes a theoretical model linking the institutional pressures and resources (workforce skills) in context to the apparel industry of Bangladesh.

This study adopts a qualitative approach involving 20 semi-structured interviews, followed by thematic analysis using NVivo 12 software. The researchers impose both deductive and inductive thematic analysis to generate themes. The data analysis involves various stages applying the phenomenological approaches.

Institutional pressures (coercive) positively influences the workforce skills (technical and managerial) in the fourth industrial revolution in Bangladesh apparel manufacturing industry; institutional pressures (normative) is positively related to the workforce skills (technical and managerial) in 4IR in Bangladesh apparel manufacturing industry; institutional pressures (mimetic) has shown a positive association with the workforce skills (technical and managerial) in 4IR in Bangladesh apparel manufacturing industry; workforce skills (technical and managerial) are positively influencing the development of human resource capabilities in fourth industrial revolution in Bangladesh apparel manufacturing industry.

This paper is the first of its kind to offer a thematic analysis on human resource development 4.0 in the apparel industry of Bangladesh. The study provides an understanding of the role of institutional pressure on workforce skill development and the adoption of 4IR technology.

The purpose of the current study is to explore how valenced fit reviews affect the consumer decision-making process during online apparel shopping.

A single factor (valence of fit review) within-subject experimental design was employed to examine how the valenced fit review (negative vs positive) affects the consumer online purchase decision process. A mock website was created to simulate the online shopping environment through four steps for developing a stimulus website for the main study. The data were analyzed using repeated multivariate analysis of variance and structural equation modeling.

A total of 418 female consumers completed an online self-administrated survey. Results showed that positive fit review was more compelling than negative fit review for female consumers when they like the apparel product. Two aspects of information credibility (review and site credibility) and confidence in purchase decision evoked by both fit reviews and overall product information were significant determinants of the consumer purchase decision process in increasing consumers’ future purchase intentions through attitude to the online retailer.

The current study was an attempt to fill the gap in knowledge regarding the crucial role of fit reviews in apparel product purchase decisions in an online context. This study confirmed the type of fit reviews that would be influential on female consumers’ online purchase decision-making process for apparel products when they liked the apparel product, supporting positive confirmation bias from the information processing point of view. This study contributed to the importance of the two concepts (i.e. credibility and confidence in the purchase decision) in online information processing and purchase decision-making process.

The purpose of this study is to evaluate four research and innovation projects, namely, from the perspective of innovation for sustainable development, with a particular focus on digital tools for sales and manufacturing, minimising waste in the textile and apparel value chain and identifying possibilities for further sustainable development in the apparel and textile industry.

The foundation of this study is of the four research and innovation projects, which all focus on minimising waste in textile value chains, to support local manufacturing of apparel products and propose product offers that cater to more diverse needs. The main method used is action research. These projects are analysed from the perspective of innovation for sustainable development and the sustainable development goals developed by the United Nations.

The findings indicate that the projects have the potential to support further innovation for sustainable business models and support sustainable development in textile and apparel value networks, with a particular focus on minimising material waste and thus minimising energy use.

The value of the paper is that it shows how methods and technologies for digital sales and manufacturing and for circular value networks can contribute to business models that support sustainable development in the textile and apparel industry.

Over the last five decades, business to business (B2B) marketing has evolved from a transactional model to a behavioral model. This evolution is a consequence of the rise in thoughts of managing customer journeys, services marketing and acknowledging value co-creation amongst stakeholders. The contemporary B2B marketing strategies of relationship, innovation, sustainability and digital marketing that emerge through the literature review are discussed to demonstrate how they add value to the competitive advantage of firms and facilitate co-creation between business partners to help design the customer journey. The purpose of the paper is to discuss how the apparel industry could implement the B2B marketing strategies highlighted and further suggests a framework of value co-creation. The framework shows the journey between business partners followed by the value propositions as service exchange through resource integration within the service ecosystem.

Through a review of the literature, the evolution of B2B marketing unveils the importance of services marketing and how the marketing strategies discussed add value to the services marketing, this is further explored with propositions of value co-creation between business partners. The propositions are based on the theory of service dominant logic, whereby, the partners in the service ecosystem co-create value from value propositions offered by the business partners in collaboration with supply chain innovation.

A framework is suggested in the context of the apparel industry that demonstrates the value propositions as a part of the B2B marketing strategy. Through resource integration and collaboration between the business partners, the value propositions in the form of services, are exchanged resulting in value co-creation that leads to the ultimate offering to the end customer.

The service dominant logic theory and the supply chain innovation model are the basis of the framework, showing the value propositions made, are in collaboration between the firm and the supply chain partners. The value propositions in the form of services are exchanged as an outcome of resource integration amongst the business partners resulting in value co-creation which will aid apparel manufacturers differentiate their services and manage customer journeys better. The framework will be further researched through primary research to determine its rationality in the real-world context. The nature of the industry being fast paced, the literature will be outdated in a short span of time and with the vast growth, new strategies will need to be executed eventually.

The paper discusses how the apparel industry can move forward with the B2B marketing strategies highlighted through the literature review and further suggests a framework of value co-creation. This will aid apparel manufacturers to focus their marketing efforts in an era of services marketing and compete better globally with service offerings.

The competitive advantage strategies and other key emerging themes of co-creation, value co-creation and customer journeys are highlighted and shows increasing importance to the survival of businesses in an era of service orientation and relationship marketing.

Through a critical literature review of B2B marketing strategies and with the use of theoretical models of service dominant logic and supply chain innovation, the conceptual paper proposes a framework by the authors that allows future research to analyse value co-creation in B2B marketing strategies for the apparel industry.

The goal of this study was to explore the development of the first-of-its-kind mainstream adaptive apparel line for children through the collaboration of an adaptive apparel advocate and an apparel brand.

To achieve this goal, the study used the resource advantage (RA) and first-mover advantage theory to conduct a case study investigating the lived experiences of Mindy Scheier as she created the adaptive apparel movement and collaborated with Tommy Hilfiger® to launch the first-of-its-kind mainstream adaptive apparel line for children.

The result of the case study revealed two dominant themes: (1) “I am going to educate the entire industry” and (2) “You mean no mainstream brands have done this before?” Using RA theory and first-mover advantage theory, the themes illustrated the advocate's position as a key competitive resource, how she leveraged the key competitive resources with an apparel brand, and subsequently, how the brand, using the advocate as a key competitive resource, established a first-mover advantage in the adaptive apparel market to develop the first-of-its-kind mainstream adaptive apparel line for children in the marketplace.

This study demonstrated how RA theory could be applied to the partnership between an advocate and an apparel firm and how the key resources acquired and utilized by the advocate support a competitive advantage within the adaptive apparel marketplace.