Search results

1 – 10 of 116
To view the access options for this content please click here
Article
Publication date: 1 February 1996

Jetske van Westering

In this era of rapid changes consumers have become less brand loyal and are always looking for the new “in” product As the result of these changing preferences chances for…

Abstract

In this era of rapid changes consumers have become less brand loyal and are always looking for the new “in” product As the result of these changing preferences chances for new products are steadily rising. The range of aperitifs has remained unchanged for at least twenty years, sales of products like Sherry and Vermouth are steadily in decline. This article investigates the chances of a hitherto little known product in the UK, namely Pineau des Charentes. It also reports on research carried out amongst producers in the Pineau producing area into factors that could influence the success of Pineau.

Details

International Journal of Wine Marketing, vol. 8 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

To view the access options for this content please click here
Article
Publication date: 7 June 2011

Lara Agnoli, Diego Begalli and Roberta Capitello

This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption…

Downloads
2419

Abstract

Purpose

This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption situations in a traditional wine‐producing country.

Design/methodology/approach

The study applied the multinomial logit model involving a sample of Generation Y alcohol consumers in a city in Northern Italy. Choice sets were constructed using the Bayesian efficient design, and each choice set included four consumption situations: at bars or pubs, at discos, at home and at restaurants or pizzerias.

Findings

Generation Y is aware of the different functions of alcoholic beverages in different consumption situations. Further, the type of company they keep influences their choice of beverage. Wine is the preferred drink in situations or occasions of conviviality or hospitality. However, this result only partly follows the traditional model of wine consumption. Segmentation elements are highlighted by considering gender and age.

Practical implications

The research identifies some advantages of wine over other types of alcoholic beverages and some weaknesses in the strategies of wine companies. Consequently, six marketing topics emerge in order to develop a constructive relationship with Generation Y in Italy.

Originality/value

This paper applies discrete choice models to consumption situations in order to analyse the variety of contexts, components and products compared with Generation Y's preferences. It analyses the role of consumption situations in driving behaviour choices towards alcoholic beverages.

Details

International Journal of Wine Business Research, vol. 23 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

To view the access options for this content please click here
Article
Publication date: 1 May 2006

Evangelia K. Blery and Loukas Antoniades

The purpose of this paper is to examine the issues related to the production of “Zivana”, a traditional alcoholic beverage produced by the Cypriot company LOEL, and the…

Downloads
1366

Abstract

Purpose

The purpose of this paper is to examine the issues related to the production of “Zivana”, a traditional alcoholic beverage produced by the Cypriot company LOEL, and the marketing practices implemented by the company. Thus, the product, its target market and competition are examined, a SWOT analysis is performed and the marketing mix is presented.

Design/methodology/approach

To gain an initial understanding of the marketing practices employed by the company concerning the production of “Zivana”, the case study method was employed, since its fundamental characteristic is the focus on a particular setting or event.

Findings

The findings showed that the company offers superior quality due to its high‐end technological equipment and has defeated competitors, although it has a higher price than competitive products. The company is aiming at developing new products based on “Zivana” and at exporting its products.

Originality/value

This paper can add to the present pool of knowledge in the sector of alcoholic beverages, since it is the only one so far that has provided an important insight in the production and marketing of “Zivana” in the Cypriot market. The results of the study support the findings of other studies mentioned in the literature and they can be of definite interest and potential value to managers in this sector.

Details

International Journal of Wine Marketing, vol. 18 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

To view the access options for this content please click here
Article
Publication date: 1 May 1934

Lager beer is a bottom fermentation beer which is characterised by having in general a low alcohol content and a high proportion of extractive matters in comparison with…

Abstract

Lager beer is a bottom fermentation beer which is characterised by having in general a low alcohol content and a high proportion of extractive matters in comparison with the top fermentation beer that is still, by far, the main brew of this country. It may be pointed out that in the top fermentation process the variety of yeast which is used rises to the top of the liquid in the fermentation vat. In the bottom process the yeast sinks to the bottom, and fermentation takes place at a lower temperature. Lager has been described, among other things, as “liquid food” as an aperitif; as a non‐intoxicant. It would therefore seem to possess a rare combination of good qualities. While we submit that excessive praise may be sometimes almost as effective as an agent of damnation as faint praise, there is no doubt that genuine lager beer is a thoroughly wholesome drink.

Details

British Food Journal, vol. 36 no. 5
Type: Research Article
ISSN: 0007-070X

To view the access options for this content please click here
Article
Publication date: 1 March 1991

James Espey

A case study is given of International Distillers & Vintners(UK) Limited (IDV (UK)) and an assessment made of the viability oftranslating theory into practice in the real…

Downloads
1272

Abstract

A case study is given of International Distillers & Vintners (UK) Limited (IDV (UK)) and an assessment made of the viability of translating theory into practice in the real world – the importance of having a strategy, of strategic planning, and having a success factor as a key component of an organisation′s competitive advantage. Following the appointment of a new managing director at IDV (UK) in 1982, three goals were established: (1) to more than double profits within five years; (2) to increase return on capital employed by almost 50 per cent within five years; and (3) to be the outstanding wine and spirit company in the UK. A sound strategy was required to achieve these goals. The historic background of the organisation is given and the strategic position of IDV (UK) in relation to its competitors and market share is described. A review of the state of the market is given and possible areas for expansion discussed. The quality and pedigree of certain brands and the quality and strength of leadership are proposed as the success factors upon which IDV (UK) could build. Details are given of how the organisation built upon these factors to achieve strategic success; the lessons learned; and the level of achievement and success in the marketplace.

Details

Marketing Intelligence & Planning, vol. 9 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

To view the access options for this content please click here
Article
Publication date: 12 March 2019

Roberta Capitello, Claudia Bazzani and Diego Begalli

This study aims to focus on consumers’ preferences towards rosé wine and explore whether and how the consumption context may influence consumers’ choices.

Abstract

Purpose

This study aims to focus on consumers’ preferences towards rosé wine and explore whether and how the consumption context may influence consumers’ choices.

Design/methodology/approach

Using social networks platform, the authors conducted a choice experiment, to evaluate Italian consumers’ preferences for a glass of rosé in two consumption contexts, restaurant and wine bar. Characteristics of the rosé wine also included price, origin and type of wine. The authors applied a latent class analysis to define rosé wine consumers’ segments and incorporated personality traits in the model.

Findings

The results define three rosé wine drinkers’ profiles: “Wine bar visitors”, “The unenthusiastic” and “Restaurant visitors”. Socio-demographic characteristics and personality traits significantly affect consumers’ membership to the different segments. Who prefers to drink a rosé glass at the wine bar is younger, more opened to new experiences and, therefore, more inclined towards more sophisticated choices. Consumers at the restaurants tend to be more extrovert and sensitive to price.

Practical implications

This study offers insight for practitioners of both wine and hospitality industries in the development of strategies for new products market placement and, at the same time, for academics who are interested in the understanding of behavioural reasoning of consumers’ wine purchase choices.

Originality/value

This research investigates the effect of consumption context on individuals’ preference formation for a less familiar wine, such as rosé in Italy. To the authors’ knowledge, no previous studies explored how personality traits may affect consumers’ wine consumption context choices.

Details

International Journal of Wine Business Research, vol. 31 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

To view the access options for this content please click here
Article
Publication date: 1 July 1947

Kent County Council. Report of the Public Analyst for the quarter ended 31st December, 1946 and for certain data relating to the whole year 1946.

Abstract

Kent County Council. Report of the Public Analyst for the quarter ended 31st December, 1946 and for certain data relating to the whole year 1946.

Details

British Food Journal, vol. 49 no. 7
Type: Research Article
ISSN: 0007-070X

To view the access options for this content please click here
Book part
Publication date: 7 July 2017

Egbert van der Zee, Jan van der Borg and Dominique Vanneste

Destinations are highly dynamic and complex systems requiring a responsive and relational governance system. Recent tourism literature proposes a network approach to…

Abstract

Destinations are highly dynamic and complex systems requiring a responsive and relational governance system. Recent tourism literature proposes a network approach to destination management, but empirical evidence shows interactions in destinations remains low. Dominant stakeholders tend to control destination governance systems; less powerful ones are not actively included. This chapter schematizes the network of relations as a destination triangle made up of governance, supply side, and tourists. A quantitative study of tourists and a qualitative study of supply-side stakeholders show that the destination triangle is inappropriately adjusted. The supply side is not actively involved in destination management. The findings show that the absence of a relational management approach can impede initiatives.

Details

Knowledge Transfer to and within Tourism
Type: Book
ISBN: 978-1-78714-405-7

Keywords

To view the access options for this content please click here
Article
Publication date: 1 January 2005

Stephen Charters

This research investigates wine drinkers' engagement with sparkling wine, including why they drink it, how they evaluate it, and certain country‐based preferences they…

Abstract

This research investigates wine drinkers' engagement with sparkling wine, including why they drink it, how they evaluate it, and certain country‐based preferences they have for it. It used qualitative processes with both professional and non‐professional informants, and was designed to explore in depth what drinkers feel about the product and their appraisal of its quality. The study confirms some existing assumptions about sparkling wine (for instance, its role as a symbol of celebration and country of origin issues) but also offers new suggestions about its function. Specifically, the study suggests that consumption of sparkling wine has more symbolic than experiential significance — and specifically that the role of memory and recollection may be important for some consumers. It also highlights the problems many drinkers have evaluating sparkling wine due to factors inherent in the style of wine (such as delicacy and mousse), as well as extraneous issues such as a paucity of benchmarks. The findings are useful to the marketer of sparkling wine as they offer insights into the motivation of those who drink it.

Details

International Journal of Wine Marketing, vol. 17 no. 1
Type: Research Article
ISSN: 0954-7541

Keywords

To view the access options for this content please click here
Case study
Publication date: 20 January 2017

Julie Hennessy, Rebecca Frazzano and Evan Meagher

The case examines a competitive situation in the market for Scotch whisky in Thailand. Two multinationals fight for market share with a complex portfolio of products under…

Abstract

The case examines a competitive situation in the market for Scotch whisky in Thailand. Two multinationals fight for market share with a complex portfolio of products under the Chivas Regal, Johnnie Walker, and Ballantine brand names. Students must understand a broad array of branding, consumer behavior, pricing, and regulatory issues in order to arrive at recommendations for Chivas Regal to defend against recent gains of Johnnie Walker. The case can be taught with a focus on the Chivas Regal 12 Year product and recommendations for its growth, but also can be taught as a broader portfolio case, with students aligning a portfolio of Chivas and Ballantine products at different quality levels to maximize sales and profit.

Students will understand how category behavior changes in the context of a different culture. Students will gain insight into how consumers balance price/value and image in purchasing choices

Details

Kellogg School of Management Cases, vol. no.
Type: Case Study
ISSN: 2474-6568
Published by: Kellogg School of Management

Keywords

1 – 10 of 116