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This study aims to conceptualise a customer-centric model based on an online customer experience (OCE) construct, mediated by e-loyalty (EL) and e-trust (ET), to improve the continuous usage intention (CUI) of Indian digital banks from Generation Y and Z perspectives.

This study used an online survey method to gather data from a sample of 466 digital banking users, from which usable questionnaires were obtained. The obtained data were subjected to thorough analysis using PLS-SEM to further study the research hypotheses.

The main factors that determine digital banks’ OCE are perceived enjoyment, e-service quality, information quality and e-convenience. Additionally, relevant constructs were evaluated using an importance-performance map analysis.

This study used convenience sampling for the urban population using digital banking; therefore, the outcome may be generalised to a limited extent. It would be valuable to imitate studies in other countries to strengthen digital banking further.

There is a lack of research on digital banking and OCE in India; thus, this study helps rectify this issue while providing valuable insights. This study differs from others in that it examines the connections between OCE, EL, ET and the bottom line of financial institutions, using these factors as dependent variables instead of traditional measures.

Blockchain technology (BCT) has emerged as a powerful tool for enhancing transparency and trust. However, the relationship between the benefits of BCT and agri-food supply chain performance (AFSCperf) remains underexplored. Therefore, the current study investigates the influence of BCT on AFSCperf and sustainability issues.

Through a comprehensive literature review, various benefits of BCT are identified. Subsequently, a research framework is proposed based on data collected from questionnaire surveys and personal visits to professionals in the agri-food industry. The proposed framework is validated using partial least square structural equation modelling (PLS-SEM).

The findings reveal that BCT positively impacts AFSCperf by improving traceability, transparency, food safety and quality, immutability and trust. Additionally, BCT adoption enhances stakeholder collaboration, provides a decentralised network, improves data accessibility and yields a better return on investment, resulting in the overall improvement in AFSCperf and socio-economic sustainability.

This study offers valuable practical insights for practitioners and academicians, establishing empirical links between the benefits of BCT and AFSCperf and providing a deeper understanding of BCT adoption.

Stakeholders, managers, policymakers and technology providers can leverage these findings to optimise the benefits of BCT in enhancing AFSCperf. Moreover, it utilises rigorous theoretical and empirical approaches, drawing on a multidisciplinary perspective encompassing food operations and supply chain literature, public policy, information technology, strategy, organisational theory and sustainability.

Intimate partner violence (IPV) is a prevalent public health issue impacting women’s physical and mental health and psychosocial walks of life across cultures and societies. Despite this, many women continue to stay in such relationships. This study aims to examine, from a constructionist perspective, why women stay in abusive marriages and what factors prevent them from taking appropriate actions. Also, women’s experiences of surviving IPV were explored.

Using a descriptive qualitative research method, the authors recruited and interviewed 17 women from northern India. The data were analysed thematically.

The underlying themes that emerged in response to the research questions were the lack of family support, societal ideals, the culture of normalizing violence, fear, love and hope and emotional turmoil. The reason for women not to leave abusive marriages corresponds to the broader social constructions of marriage and women’s perceived positions in family and society.

Research on women’s decision to stay in abusive relationships is limited, especially from the Global South. This study generates fresh evidence on the subject matter, specifically from the Indian context. The study result contributes uniquely by approaching the problem of staying in an abusive relationship from a social constructionist perspective. This study has implications for policy and psychosocial interventions to bring progressive changes in the lives of women experiencing IPV.