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This study aims to explore the impact of store atmospherics on urban bottom-of-the-pyramid consumers’ behavioural intentions to purchase apparel in an emerging African market context. This study also considers purchase antecedents to attitude, perceived behavioural control and social norms as determinants of urban bottom-of-the-pyramid consumers’ apparel behavioural intentions.

Using non-probability sampling, specifically purposive and interlocking sampling, data collection was secured from 881 economically active Namibian urban bottom-of-the-pyramid respondents through interviewer-administered questionnaires. Covariance-based structural equation modelling assessed the significant relationships among all constructs in the conceptual model.

This study found that for favourable apparel behavioural intentions of urban bottom-of-the-pyramid consumers to occur, apparel retailers should emphasise trust, perceived awareness and self-identity through apparel assortment and groupings, easy-to-read visible signage, together with competent, friendly and respectful sales personnel in their store atmospherics.

The findings of this study may guide apparel retailers in other emerging African markets to develop regional integration, market-based solutions and inclusive economic growth focusing on “non-essential” products, such as apparel, among urban bottom-of-the-pyramid consumers.

This study expands the intellectual boundaries of urban bottom-of-the-pyramid consumers’ behavioural intentions towards “non-essential” products. The theoretical framework supports the integration of both the stimulus-organism-response model and the theory of planned behaviour into one single model for empirical investigation. Additionally, adopting a novel theoretical framework helped identify the impact of store atmospherics from a bottom-of-the-pyramid perspective in an emerging African market context, such as Namibia.

Against the backdrop of management, planning, temporary organizations, Shannon–Weaver theory of communication and evaluation theories, the purpose of this research paper is to examine the relative importance of specific project management tasks in the various phases of system delivery projects in distinguishing successful and unsuccessful projects.

A survey method was used (N = 3,129) to collect data from the customers of a major systems delivery project management company operating in the facilities management industry. Logistic regression was used to analyze the capability and relative importance of the tasks in discriminating successful and unsuccessful projects.

The results of the paper indicate that three out four installation tasks were among the top three in their ability to differentiate the successful and unsuccessful systems delivery project. Especially critical tasks were “Meeting milestones” and “Allocation of appropriate resources” so that the project could be completed on-time. Relatively less important tasks were “Advice and suggestions regarding the development of specifications for the project” and “Proposal to meet the intent of the company’s specifications” in the proposal phase of the project, and “Resolving warranty issues as defined by the warranty process” in the commissioning phase.

Previous research has assessed the importance of the various project management phases. This research examines the capability of the more minutiae tasks to distinguish the successful and unsuccessful projects in the various phases of systems delivery projects, i.e. proposal, installation and commissioning.