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Article
Publication date: 13 February 2023

Antonio Lerro, Francesco Santarsiero, Giovanni Schiuma and Ilona Bartuseviciene

Crowdfunding models recently emerged as relevant enhancing systems aimed at fostering innovation and entrepreneurial dynamics. Accordingly, great attention has been paid to seeker…

Abstract

Purpose

Crowdfunding models recently emerged as relevant enhancing systems aimed at fostering innovation and entrepreneurial dynamics. Accordingly, great attention has been paid to seeker firms' characteristics and platforms. For this reason, adopting a holistic knowledge-based perspective on crowdfunding is essential. This paper first identifies and categorizes the potential knowledge-based dimensions grounding crowdfunding and technological scouting strategies to provide a theoretically-grounded framework potentially useful for driving decision-making processes. Then, it is applied to interpret a real crowdfunding strategy developed by an Italian platform in the field of the real estate sector.

Design/methodology/approach

The paper combines deductive and inductive approaches. After elaborating a conceptual framework identifying the potential knowledge-based dimensions for a crowdfunding strategy, it is tested and applied by re-interpreting a real crowdfunding strategy.

Findings

The study identifies the potential knowledge assets dimensions grounding a crowdfunding strategy through elaborating a dedicated conceptual framework. Then, the case study enriches the proposed conceptual arguments with a set of empirical evidence.

Research limitations/implications

The paper provides a conceptual framework capable of fostering a specific research stream and carrying out a first holistic and systematic knowledge-based perspective. The authors believe that their research may provide a relevant contribution to the existing literature, depicting a comprehensive picture of the intellectual capital components that seekers have to identify and manage in crowdfunding. While doing so, the study significantly addresses the challenge launched by Troise et al. (2021) in order to enrich prior but highly fragmented studies on the role of intellectual capital components in crowdfunding.

Practical implications

The analysis of the models and tools developed and discussed can be useful to support the elaboration and the application of practical knowledge-based approaches, protocols and routines for the value generation in the crowdfunding field and to drive the designer of crowdfunding platforms and strategies to develop more effective and impactful initiatives and campaigns. Accordingly, when elaborating a crowdfunding strategy, it should be effectively highlighted that seekers have and are capable of managing intellectual capital in different manners. This is particularly true for new ventures that are generally challenged to provide information about their quality, in particular about founders, their previous experiences, potential and real networks and partnerships, innovation capacity.

Originality/value

This paper contributes to the further development of the crowdfunding literature according to a knowledge-based perspective.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 22 May 2023

Alberto Michele Felicetti, Antonio Palmiro Volpentesta, Roberto Linzalone, Giovanni Schiuma and Salvatore Ammirato

Digital platforms for the provision of food information-based services (FISs) represent a consolidated business with increasing revenue streams for entrepreneurs. Such platforms…

Abstract

Purpose

Digital platforms for the provision of food information-based services (FISs) represent a consolidated business with increasing revenue streams for entrepreneurs. Such platforms have transformed and clarified the nature of uncertainty and ambiguity inherent in the traditional food sector entrepreneurial processes. Anyway, a clear understanding of the value of digital platforms for FISs is not yet consolidated in the literature. With this paper, the authors try to fill this gap through a critical literature review of scientific research that combines knowledge on food consumer's behavior and user's knowledge behavior.

Design/methodology/approach

The authors carried out a critical literature review of scientific research combining knowledge of food consumer's and food information user's behavior. This allowed the identification of the main value components of FISs.

Findings

The authors propose a multidimensional framework for modelling the value proposition of digital platforms for FISs. Three main value dimensions have been identified: relevance, credibility, and accessibility. These dimensions concur with the consumer's perceived value of consumers in terms of benefits increase and cost reduction.

Research limitations/implications

The research was intended to shed light on aspects characterizing consumers' perception of food information value. The authors put in evidence that the informational perspective of food communication is under-investigated. This study attempts to provide a holistic overview of the dimensions impacting on consumers' perception of the value of information for food consumers, opening new research perspectives.

Practical implications

The framework represents a tool for positioning food information offerings on the market, with the objective to analyze the value proposition of FISs according to a consumer perspective and to understand gaps of current offering of FISs. Moreover, it may support the design of a new generation of digital platform for food information provision, which would respond to consumers' expectations and information needs, highlighting emerging business opportunities for digital entrepreneurs.

Originality/value

Few research works provide a characterization of value proposition of digital platforms providing food information to consumers. In particular, to date, literature lacks of a holistic overview of the dimensions influencing consumer's perception of the information value of food communications.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

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