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1 – 10 of 170
Article
Publication date: 4 April 2016

Antonio Navarro-García, Marta Peris-Oritz and Ramón Barrera-Barrera

This paper has two objectives in the area of industrialised small- and medium-sized industrial company (SME) export activity. First, it responds to the gap in the…

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Abstract

Purpose

This paper has two objectives in the area of industrialised small- and medium-sized industrial company (SME) export activity. First, it responds to the gap in the literature on the role of market intelligence in the interrelations between perceived psychic distance, marketing mix decisions and export performance. The second objective concerns the influence of resource heterogeneity (size and export department) in the proposed model.

Design/methodology/approach

The current paper tests a posited research model and its hypotheses using the data from a multi-sector sample of exporters (196 Spanish industrial SMEs). The data are analyzed using a partial least squares approach.

Findings

The results of the empirical study show that: strategic decisions to adapt marketing mix elements to suit foreign markets have a positive effect on export performance; strategic adaptations are more numerous when export managers perceive a greater psychic distance; an export department helps develop market intelligence ability, which positively moderates the impact of strategic adaptations on export performance; and size does not have a significant effect on the interrelations studied.

Practical implications

Export managers in industrial SMEs can use the results and conclusions of this present paper to systematise their decision-making in export activity.

Originality/value

This paper makes a significant contribution towards covering an important gap in research into industrial SME exporters, by demonstrating the importance of market intelligence in export activity.

Details

Journal of Business & Industrial Marketing, vol. 31 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Open Access
Article
Publication date: 19 November 2021

Antonio Montero-Navarro, Thais González-Torres, José-Luis Rodríguez-Sánchez and Rocio Gallego-Losada

This paper aims at providing an overview and synthesis of the existing body of knowledge about greenwashing. Special attention is paid to the articles directly linked with…

2172

Abstract

Purpose

This paper aims at providing an overview and synthesis of the existing body of knowledge about greenwashing. Special attention is paid to the articles directly linked with agriculture, food industry and food retail.

Design/methodology/approach

A bibliometric analysis was performed over 351 documents extracted from the WoS database, using SciMAT and VOSviewer software programs.

Findings

Three periods in the academic literature about greenwashing can be distinguished: ground-setting (2003–2010), trail-blazing (2011–2015) and remarkable growth (2016–2020). Along this evolution, a body of knowledge which stemmed from the literature about CSR has achieved a major development, deploying different research lines such as stakeholders' management, marketing and communication and audit. A specific analysis of the academic literature about greenwashing in agriculture, food industry and food retail has been carried out, showing a need for further development.

Social implications

The development of scientific knowledge about greenwashing puts this social claim on the spotlight of business management studies, helping to fight greenwashing and, this way, to reduce the environmental impact of corporate activities. Studying greenwashing will help to reduce its frequency and, therefore, heal the planet.

Originality/value

Some previous studies have provided systematic reviews of the literature using different approaches, but they did not untangle the intellectual structure and the evolution of the body of research about greenwashing. This article originally provides a thorough analysis of these aspects, as well as a closer look at the impact of greenwashing practices in the academic literature regarding agriculture, food industry and food retail.

Details

British Food Journal, vol. 123 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 14 February 2018

Marta Peris-Ortiz, Carlos Alberto Devece-Carañana and Antonio Navarro-Garcia

The purpose of this paper is to investigate the relationship between open innovation (OI) and radical and incremental innovation success in knowledge-based companies. The…

1920

Abstract

Purpose

The purpose of this paper is to investigate the relationship between open innovation (OI) and radical and incremental innovation success in knowledge-based companies. The company’s human resources and organizational learning capability are considered as the fundamental nexus of this relationship.

Design/methodology/approach

At the conceptual level, the paper analyzes the relationships between dynamic capabilities and OI and between OI and innovation success. Fuzzy-set qualitative comparative analysis (fsQCA) was used to study how innovation is implemented in 29 companies.

Findings

FsQCA identifies combinations of factors that facilitate incremental innovations. These combinations reveal the path to implementing company policies that enable incremental innovation and foster radical innovation.

Research limitations/implications

The nature of the study sample means that the findings should be generalized with precaution. The most valuable implication is the identification of combinations of factors that help companies manage innovation.

Originality/value

Scarce literature links organizational learning factors and OI to different types of innovation. The use of fsQCA to analyze the cases also marks a breakthrough in the innovation literature.

Article
Publication date: 1 June 1994

Vincent K. Peralta and Brian H. Kleiner

The numbers are staggering. Between 1820 and 1980, a span of 160 years, approximately 50 million immigrants have entered the United States (see Tables 1 and 2). The United…

Abstract

The numbers are staggering. Between 1820 and 1980, a span of 160 years, approximately 50 million immigrants have entered the United States (see Tables 1 and 2). The United States has traditionally received immigrants and, in fact, has received a larger number of immigrants than any other country in history. Even now, immigrants are still flocking to the US. More recent statistics for this decade show that during the five year period between 1981 and 1985, an average of 573,000 legal immigrants were admitted to the US. In addition to legal immigrants, according to some estimates, the number of illegal immigrants is growing by up to 500,000 a year. This steady flow of immigrants is having a significant impact on demographics. The Census Bureau estimates that immigration now accounts for about 28 percent of the US population growth. Because of the close proximity to many Latin American countries, one of the fastest growing ethnic groups of immigrants is the Hispanic (see Table 3). Latin Americans accounted for 35 percent of all legal immigration between 1981 and 1985 and account for three‐fourths of the estimated 500,000 yearly illegal immigrants. Hispanics, as a group, are growing so fast that according to a study conducted by Leon F. Bouvier and Robert W. Gardner, if present trends continue, within a hundred years non‐Hispanic whites of European origin will no longer constitute a majority of the US population. In addition, if current legal and illegal immigration trends continue and annual immigration averages one million, the non‐Hispanic white population would drop to just under 50 percent by 2080.

Details

Equal Opportunities International, vol. 13 no. 6/7
Type: Research Article
ISSN: 0261-0159

Article
Publication date: 10 April 2007

Antonio Navarro and Alfredo Fernández‐Valmayor

The purpose of this paper is to provide a mechanism to characterize web sites, at the conceptualization stage, whose information content can be defined in terms of hybrid…

Abstract

Purpose

The purpose of this paper is to provide a mechanism to characterize web sites, at the conceptualization stage, whose information content can be defined in terms of hybrid conceptual models. Usually in this type of web site, some of the domain information units are modeled in terms of classes/entities while others remain as heterogeneous irregular elements. Web sites built on this type of hybrid conceptual domain are referred to as hybrid web sites in this paper.

Design/methodology/approach

The paper characterizes a hybrid web site, at the conceptualization stage – the site of the Virtual Campus of the Universidad Complutense de Madrid. For the characterization of this site the Pipe notation, a notation that has proven to be appropriate when characterizing web sites built on irregular domains, was used. In addition, the Pipe notation was combined with entity‐relationship diagrams to characterize the most homogeneous and regular elements of the web site. The paper also analyzed several alternative notations intended for the characterization of web sites.

Findings

It was found that if in hybrid web sites, entity‐relationship diagrams are complemented with other notations able to characterize the most heterogeneous and irregular elements of these web sites, important benefits can be obtained from a modeling point of view. These benefits are later easily translated into an easier evolution and maintenance of the web site.

Research limitations/implications

Only some web applications can be characterized as hybrid web sites. Therefore, there are many web applications whose conceptual domain is best characterized using classes/entities based models.

Practical implications

Persons in charge of modeling web sites must first identify the nature of the information domain of the web site in order to choose the most appropriate modeling mechanism.

Originality/value

This paper explicitly identifies hybrid web sites and provides a notation, which is able to characterize them at the conceptualization stage.

Details

Internet Research, vol. 17 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 20 September 2011

Jesús Cristóbal, Jorge Merino, Antonio Navarro, Miguel Peralta, Yolanda Roldán and Rosa María Silveira

The design, construction and deployment of a large virtual campus are a complex issue. Present virtual campuses are made of several software applications that complement…

Abstract

Purpose

The design, construction and deployment of a large virtual campus are a complex issue. Present virtual campuses are made of several software applications that complement e‐learning platforms. In order to develop and maintain such virtual campuses, a complex software engineering infrastructure is needed. This paper aims to analyse the software engineering infrastructure in the virtual campus deployed at the Universidad Complutense de Madrid.

Design/methodology/approach

The software engineering infrastructure is analysed from three perspectives: process model; programming language and computer‐aided software engineering tools and design patterns and architecture.

Findings

Software engineering infrastructure is a key issue in virtual campuses.

Originality/value

The value of the paper is to make our experience available to a wider audience so that organisations interested in the deployment of a large virtual campus can take advantage of our work.

Details

Interactive Technology and Smart Education, vol. 8 no. 3
Type: Research Article
ISSN: 1741-5659

Keywords

Article
Publication date: 2 November 2015

Carmen Delgado and José Antonio Domínguez-Navarro

Renewable generation is a main component of most hybrid generation systems. However, randomness on its generation is a characteristic to be considered due to its direct…

Abstract

Purpose

Renewable generation is a main component of most hybrid generation systems. However, randomness on its generation is a characteristic to be considered due to its direct impact on reliability and performance of these systems. For this reason, renewable generation usually is accompanied with other generation elements to improve their general performance. The purpose of this paper is to analyze the power generation system, composed of solar, wind and diesel generation and power outsourcing option from the grid as means of reserve source. A multi-objective optimization for the design of hybrid generation system is proposed, particularly using the cost of energy, two different reliability indexes and the percentage of renewable energy as objectives. Further, the uncertainty of renewable sources and demand is modeled with a new technique that permits to evaluate the reliability quickly.

Design/methodology/approach

The multi-state model of the generators and the load is modeled with the Universal Generating Function (UGF) to estimate the reliability indexes for the whole system. Then an evolutionary algorithm NSGA-II (Non-dominated Sorting Genetic Algorithm) is used to solve the multi-objective optimization model.

Findings

The use of UGF methodology reduces the computation time, providing effective results. The validation of reliability assessment of hybrid generation systems using the UGF is carried out taking as a benchmark the results obtained with the Monte Carlo simulation. The proposed multi-objective algorithm gives as a result different generators combinations that outline hybrid systems, where some of them could be preferred over others depending on its results for each independent objective. Also it allows us to observe the changes produced on the resulting solutions due to the impact of the power fluctuation of the renewable generators.

Originality/value

The main contributions of this paper are: an extended multi state model that includes different types of renewable energies, with emphasis on modeling of solar energy; demonstrate the performance improvement of UGF against SMC regarding the computational time required for this case; test the impact of different multi-states numbers for the representation of the elements; depict through multi-objective optimization, the impact of combining different energies on the cost and reliability of the resultant systems.

Details

COMPEL: The International Journal for Computation and Mathematics in Electrical and Electronic Engineering, vol. 34 no. 6
Type: Research Article
ISSN: 0332-1649

Keywords

Article
Publication date: 27 April 2012

Francisco Javier Rondán‐Cataluña, Antonio Navarro‐García, Juan Gámez‐González and Carlos J. Rodríguez‐Rad

The objective of this paper is to improve the knowledge about ethical content of franchising associations at a worldwide level.

689

Abstract

Purpose

The objective of this paper is to improve the knowledge about ethical content of franchising associations at a worldwide level.

Design/methodology/approach

To do this, the authors compared the content of 46 deontological codes of franchising associations from five continents to the standards established in the so‐called C‐40 or model of franchising deontological codes.

Findings

Results show that, in general, ethical content included in deontological codes of franchising associations is not very large, requiring progress in improving its structure and content. In any case, according to the contents of their deontological codes, there are two groups of franchising associations worldwide. On the one hand, those taking the archetype of the European Franchise Federation code (30 associations), which show a greater number of ethical issues and have a better structured code than the other group that do not follow the European code (16 associations).

Originality/value

Although currently the majority of franchisees and franchisors associations' have or are in the process of developing a deontological code, there is little knowledge about “how a good code should be”, “what is the content it must include to perform properly” and if “existing codes of franchise associations are appropriated”. The answer to these questions, given the existing gap in the literature, is the value of this work.

Details

Management Decision, vol. 50 no. 4
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 26 April 2011

Emilio Ruzo, Fernando Losada, Antonio Navarro and José A. Díez

The purpose of this paper is to use the resource‐based view (RBV) to analyze the influence of the resources available for the export activity (deriving from the firm's…

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Abstract

Purpose

The purpose of this paper is to use the resource‐based view (RBV) to analyze the influence of the resources available for the export activity (deriving from the firm's size, experience and structure) and the international marketing strategy on export performance.

Design/methodology/approach

A sample of Spanish companies is analyzed using logit modeling.

Findings

The results show that the resources available are essential antecedents of the type of export strategy chosen by the firm to compete in international markets and of its export performance. Likewise, although the international expansion strategy adopted does not affect export performance, the decision about whether to standardize or adapt the marketing‐mix elements does have an impact.

Originality/value

The paper tries to solve the problem arising from the contradictory results on the effect of export performance antecedents using the RBV as theoretical foundation. With that purpose, the authors analyze jointly the factors proposed as potential determinants in this research.

Details

Management Research Review, vol. 34 no. 5
Type: Research Article
ISSN: 2040-8269

Keywords

Book part
Publication date: 13 March 2019

Erika Tiburcio Moreno

The woman has appeared in many films as an unknown dangerous monster for men. Barbara Creed, in The Monstrous-Feminine. Film, Feminist, Psychoanalysis (1993), recognized…

Abstract

The woman has appeared in many films as an unknown dangerous monster for men. Barbara Creed, in The Monstrous-Feminine. Film, Feminist, Psychoanalysis (1993), recognized the fear of women as a vampire and as witch. Masters of Horror (Showtime, 2005–2007) is a TV series that focuses their attention on distinct monsters, including female monster.

The aim of this chapter is to analyze some episodes of these two acclaimed TV series: ‘Deer Woman’ (Season 1 Episode 7) and ‘Jenifer’ (Season 1 Episode 4), in Masters of Horror. Both episodes show the struggle between the female threatening monster and the defensive male normalcy, where liberated women (they break the established rules) resist the males’ domination through cultural transgressions.

This chapter is based on different methodologies: cultural studies, history, discourse analysis and TV studies. That way, it will be essential to delve into the different readings about woman as a monster (dangerous creature for the established order) and as the otherness, where the flesh temptations (cannibalism, sex) and supernatural narrations place her outside society.

Details

Gender and Contemporary Horror in Television
Type: Book
ISBN: 978-1-78769-103-2

Keywords

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