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Article
Publication date: 6 September 2018

José Manuel García-Gallego and Antonio Chamorro Mera

The purpose of this paper is to study how variables such as the region’s overall image, the perceived quality of its financial entities, and consumer ethnocentrism affect…

Abstract

Purpose

The purpose of this paper is to study how variables such as the region’s overall image, the perceived quality of its financial entities, and consumer ethnocentrism affect the intention to choose regional banks. Special attention is paid to the moderating role played by familiarity.

Design/methodology/approach

A structural equation model was used with a survey of 427 bank customers.

Findings

The results show direct and indirect effects of regional image, perceived quality of regional banks and consumer ethnocentrism on the intention to choose regional banks. The moderating effect of familiarity is not confirmed.

Practical implications

The financial crisis experienced in southern European countries has forced them to carry out a restructuring of the banking sector based on mergers that provide greater solvency and stability. In Spain, this has meant small regional banks merging with each other to form larger national banks. This involves a loss of their regional identity and a change in their positioning to date. It is interesting to understand the value to customers of the regional attribute when choosing a bank and the possible consequences of merging with other banks.

Originality/value

Globalisation has made origin an attractive attribute that can be used to differentiate products. However, there are still gaps in this field, especially in relation to region-of-origin (ROO) and the influence of certain moderating variables on this effect. This paper sheds some light on the study of the ROO effect in the financial sector, a field that is still relatively unexplored in this context.

Details

International Journal of Bank Marketing, vol. 36 no. 7
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 10 April 2017

José Manuel García-Gallego and Antonio Chamorro Mera

The purpose of this paper is to determine the importance that customers give to the origin attribute when selecting a financial entity compared to other features directly…

Abstract

Purpose

The purpose of this paper is to determine the importance that customers give to the origin attribute when selecting a financial entity compared to other features directly related to the service that these institutions provide. In addition, this study aims at analysing what level of brand origin provides a greater utility for customers in their preference structure: regional, national or foreign.

Design/methodology/approach

The technique of conjoint analysis is applied via a survey of 427 customers to determine customers’ preference structure when choosing a financial entity.

Findings

Of particular note among the main results is the great importance the respondents give to the origin of the entity, preferring regional over national or foreign institutions. The existence of three different segments of customers based on their preference structure is also a remarkable result.

Research limitations/implications

Place-of-origin effect is not universal. Due to this fact, the results of the studies focussed on this research topic are difficult to extrapolate to other geographical areas.

Practical implications

The current situation in southern Europe financial sector obliges many small financial entities to undertake mergers in order to face the stability and solvency policies established by European Central Bank. In this sense, these institutions must decide whether or not to maintain their regional brand identity. The results of this study show the appropriateness of maintaining and communicating the regional origin of the entities. These findings will contribute to guiding decision making on brand management for financial entities.

Originality/value

To the best of the knowledge, there is a lack of research on the place-of-origin through different levels simultaneously. This paper provides a starting point for further research about this effect in the services sector.

Details

International Marketing Review, vol. 34 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 13 March 2017

F. Javier Miranda, Antonio Chamorro-Mera, Sergio Rubio and Jesús Pérez-Mayo

The purpose of this study is firstly to analyze whether the determining factors of the entrepreneurial intention of academics are the same for men and women and test…

Abstract

Purpose

The purpose of this study is firstly to analyze whether the determining factors of the entrepreneurial intention of academics are the same for men and women and test whether their degree of importance varies depending on gender, and secondly to test whether the lesser entrepreneurial intention of women detected in previous studies is because of the lesser presence of the determining factors of entrepreneurial intention among women or, on the contrary, is determined by the existence of implicit barriers that do not depend on these factors.

Design/methodology/approach

After conducting a survey on a sample of 1,178 academics, the results of a linear regression model confirm the hypothesis that female academics have less of an entrepreneurial intention.

Findings

Moreover, through the Blinder–Oaxaca decomposition, it is observed that this lesser female entrepreneurial behavior is not because of the absence of any of the factors considered as determinants of entrepreneurial intention, but instead is related to the existence of implicit barriers for women that influence their entrepreneurial intention.

Originality/value

To the best of the authors’ knowledge, this is the first time that a study of this nature has been conducted internationally. Unlike other studies on academic entrepreneurship, the authors do not restrict the sample to one or two universities but rather aim the study at all universities in Spain and, therefore, at all academics from all branches of knowledge.

Details

International Journal of Gender and Entrepreneurship, vol. 9 no. 1
Type: Research Article
ISSN: 1756-6266

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Article
Publication date: 1 August 2001

María Buenadicha Mateos, Antonio Chamorro Mera, Francisco Javier Miranda González and Óscar Rodrigo González López

Despite the rapid growth of the World Wide Web in the last several years few studies have appeared in the literature assessing Web sites’ efficacy. This paper provides an…

Abstract

Despite the rapid growth of the World Wide Web in the last several years few studies have appeared in the literature assessing Web sites’ efficacy. This paper provides an original Web Assessment Index, focused on four categories: accessibility, speed, navigability and content. The scoring mechanism is explained and the index is applied to assess the Web sites of all Spanish universities. Finally, conclusions and implications derived from this study are presented.

Details

Internet Research, vol. 11 no. 3
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 7 March 2016

José Manuel García-Gallego, Antonio Chamorro Mera and María Jesús Barroso-Méndez

The purpose of this paper is to determine the importance that customers give to social investment activities in their region when selecting a financial entity compared to…

Abstract

Purpose

The purpose of this paper is to determine the importance that customers give to social investment activities in their region when selecting a financial entity compared to other features directly related to the service that these institutions provide, namely the origin, the treatment by employees, office location and electronic banking services.

Design/methodology/approach

The technique of conjoint analysis is applied via a survey of 427 customers to determine customers’ preference structure when choosing a financial entity.

Findings

The results show the importance that customers give to the financial entities’ social activities carried out in the region. Moreover, a buyer segment representing 35 per cent of the sample was identified that assigns greater value to these social activities than to the average customer.

Originality/value

The development of corporate social responsibility policies has been a common practice in Spain’s financial sector. However, there is a lack of studies focused on analysing the impact of these policies on customers’ decisions. The authors test this idea by proposing that social initiatives carried out by financial entities strongly influence the preferences of consumers towards these banks compared to other attributes.

Details

Social Responsibility Journal, vol. 12 no. 1
Type: Research Article
ISSN: 1747-1117

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Article
Publication date: 17 September 2020

Antonio Chamorro, José Manuel García-Gallego and Hermelinda da Conceição Trindade-Carlos

The aim of this study is to analyse the importance of bottle design in relation to other purchasing criteria, and also to understand which design elements are most…

Abstract

Purpose

The aim of this study is to analyse the importance of bottle design in relation to other purchasing criteria, and also to understand which design elements are most attractive to consumers.

Design/methodology/approach

A survey of a sample of 437 wine drinkers was carried out in Portugal using non-probabilistic sampling. The technique used was conjoint analysis based on the SPSS conjoint module.

Findings

One of the key findings was the low importance of bottle design in shaping consumer preferences compared to other attributes (origin, price and category of wine). In terms of design elements, the label had the biggest influence on consumer choice, followed by the type of bottle, bottle seal and brand name, in that order. Differences in consumer choice were evident according to the level of knowledge of wine and frequency of consumption.

Practical implications

The findings of this study provide guidance for Portuguese wineries as regards the marketing and design decisions of their products and packaging.

Originality/value

This study sheds new light on the importance of wine bottle design on consumer preferences. Previous studies in the area have proved to be minimal and heterogeneous.

Details

British Food Journal, vol. 123 no. 2
Type: Research Article
ISSN: 0007-070X

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Book part
Publication date: 15 February 2021

Raquel Chafloque-Cespedes, Aldo Alvarez-Risco, Paula-Viviana Robayo-Acuña, Carlos-Antonio Gamarra-Chavez, Gabriel-Mauricio Martinez-Toro and Wagner Vicente-Ramos

This chapter is designed with the aim to determine the influence of sociodemographic variables on the capacity to generate social enterprises, such as sex, the student’s

Abstract

This chapter is designed with the aim to determine the influence of sociodemographic variables on the capacity to generate social enterprises, such as sex, the student’s country, if only they study or if they study and work, as well as if they participate or direct a social enterprise in university students of Latin American business schools. This research adopted an inductive quantitative approach using a questionnaire. The participants were university students of business schools from Colombia, Mexico and Peru. Second-generation structural equation method (SEM-PLS) was used to analyse the results, using the SmartPLS 3.2.7 software applied to data on 3,739 university students. The results suggest that the entrepreneur role, labour situation, country and sex have a moderating effect in the relation between entrepreneurial orientation and entrepreneurial intention. Also, by using resampling technique Bootstrapping (5,000 times,p < 0.01), significance of the trajectory coefficients (beta) and effect size of the coefficients (beta) were measured to demonstrate significance. Finally, with this research the authors ascertain that entrepreneurial orientation positively influences entrepreneurial intention. thus explaining 42.4% of its variance. This chapter is the first attempt on investigating in university students of Latin American business schools about factors of entrepreneurship orientation and entrepreneurship intention, and has strong potential to contribute to development of policies and strategies to promote the growth of entrepreneurship activities in the universities.

Details

Universities and Entrepreneurship: Meeting the Educational and Social Challenges
Type: Book
ISBN: 978-1-83982-074-8

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Article
Publication date: 11 September 2019

Antonio Jesús Sánchez-Oliver, Pablo Gálvez-Ruiz, Moisés Grimaldi-Puyana, Jesús Fernández-Gavira and Jerónimo García-Fernández

The purpose of this paper is to present a project called EmprendeSport, whose aim is to increase knowledge in entrepreneurship and sports in students, professors and…

Abstract

Purpose

The purpose of this paper is to present a project called EmprendeSport, whose aim is to increase knowledge in entrepreneurship and sports in students, professors and professionals through seminars carried out from 2015 to 2018. This study summarises the experience and data extracted throughout these seminars with the purpose of helping to design policies that stimulate business activity of the universities that seek to promote entrepreneurial spirit within a higher educational context.

Design/methodology/approach

This is a descriptive paper of the experiences of the seminars done during four years, with a regularly assistance of 200 people. The profile of the assistants was, mainly males, studying a degree on sports or entrepreneurship and working.

Findings

There is a lack of knowledge and interest in entrepreneurship. The realisation of the seminar resulted to be a useful incentive for the public to develop new ideas to innovate in their daily lives, some of them also, because of the seminar through of creating their own business. From the organisation perspective, in order to increase the entrepreneurial culture between the females.

Originality/value

The main contribution of this document could be to help design policies that stimulate business activities of universities and, therefore, stimulate their contribution to the development of the modern knowledge economy.

Details

Journal of Entrepreneurship and Public Policy, vol. 8 no. 1
Type: Research Article
ISSN: 2045-2101

Keywords

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Article
Publication date: 27 May 2021

Aleksei Gorgadze, Anastasia Sinitsyna, Julia Trabskaya and To'neill Bala

The main purpose of this study is to examine the relationship between ranges of affective components that have an impact on the revisit intention of museum visitors, in…

Abstract

Purpose

The main purpose of this study is to examine the relationship between ranges of affective components that have an impact on the revisit intention of museum visitors, in the context of a major city event. The study reveals the most significant factors that affect decision-making by applying the findings to a structural equation modelling (SEM) and conditional inference tree (CTree).

Design/methodology/approach

The paper utilises face-to-face survey research at the “Long Night of Museums” event in Saint Petersburg, 298 questionnaires were completed on the night of the event. The empirical part of the research is based on the SEM and interpreted by using the CTree. The SEM model measures the direct and indirect influence of the cognitive and affective components; the CTree enables the testing of both component and the joint effect they both produce.

Findings

This study shows a strong indirect correlation between the cognitive component of the major city event and the revisit intention of museum visitors. When focussing on affective components, both the SEM and the CTree demonstrated that attractiveness and atmosphere are revealed to be the most impactful elements regarding visitor retention and repeat custom. The research allows for a deeper understanding of visitor behaviours, intentions and their decision-making processes.

Practical implications

The results of the study allow museum managers to understand how to create repeat custom amongst visitors, by appreciating the importance of participation in major city events and the role that attraction and atmosphere play when creating intention for repeat visit. The research has uncovered which dimensions are the most important to visitors, and as a result, these particular dimensions should be thoroughly developed by museums in future in order to attract and repeat visits. This study has demonstrated the practical implications for museums participating in city events. When considering policy makers, this particular research provides an opportunity to develop recommendations for future city events, as well as using the CTree to assess and predict the effectiveness of visitor behaviour.

Originality/value

This is an original study which aims to integrate the impact of the perceived value of the cognitive component and a new range of affective elements regarding museum retention in the context of a major city event. The study includes newly developed dimensions of perceived value, as well as a unique focus on affective dimensions such as – atmosphere and attraction. Another point of originality is provided by using a CTree, which captures an in depth understanding of the intention formation process. This study provides an opportunity to advance our understanding of visitor decision-making processes.

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