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Article
Publication date: 12 October 2010

A.M. Ogaboh Agba, Moses U. Ikoh, Antigha O. Bassey and Ekwuore M. Ushie

The paper seeks to examine the development of the tourism industry in Cross River State and its implication on the culture of Efik people of Calabar, Nigeria.

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Abstract

Purpose

The paper seeks to examine the development of the tourism industry in Cross River State and its implication on the culture of Efik people of Calabar, Nigeria.

Design/methodology/approach

The approach taken was a survey method which employed both open‐ and closed‐ended questionnaires. These were administered to 300 respondents with responses from 293. The data from respondents were analyzed using simple percentage and multiple regression analysis.

Findings

The study reveals that the carnival concert and carnival float do not include most aspects of the Efik's culture. As a result of this culture diffusion has been one sided and favors the incursion of foreign culture.

Practical implications

The paper calls for the revival of Efik culture and recommends that government takes a deliberate stand in promoting Efik culture through the niches of cultural heritage tourism.

Originality/value

This paper is the first empirical work to evaluate the impact of the tourism industry on the culture of the Efik people of Calabar. It provides evidence from the field that could assist in redesigning tourism policy in the state.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 4 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

Content available
Article
Publication date: 12 October 2010

Arch G. Woodside

762

Abstract

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 4 no. 4
Type: Research Article
ISSN: 1750-6182

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