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A trend which will have a significant impact on tomorrow's marketing is the growth of the market of the older consumers. In America in 1970 there were 18.6 million people in the 55–64 year age group and 20.0 million people in the 65‐year‐or‐over age group. Projections indicate that people in these age brackets will account for approximately 20 per cent of the American population, reaching 46.9 million by 1985. Besides growing in numbers, older consumers have also achieved a better standard of living within the past 20 years. Business Week claims that the expenditures of older consumers are far larger than the expenditures of the younger market. Projections, furthermore, suggest that older consumers will not only maintain their buying power but may also enjoy a substantially improved economic well being in the next two decades.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

The article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high level of incidence and regularity of performance of marketing‐mix activities — thus implying their “applicability”. However, the results suggest that corporate factors influence the performance of marketing‐mix activities.

Management writings in the Middle East region are scarce and scattered. This is due to the lack of doctorate programmes offered by educational institutions, the weak links between academia and the business world, limited formal and informal networks, the lack of status given to the field of management by national bodies and the lack of a publication culture. A bibliography of management‐related writings in the Middle East is presented, which includes other functional areas such as marketing, finance and accounting. It aims to draw the students' attention to a variety of sources. In compiling the bibliography a review of the literature in Arabic, English and Turkish was undertaken, followed by a survey of the top officials of academic institutions offering management/commerce, business administration degree programmes in the region.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The aim of this paper is to understand how resilience builds to achieve a management model for sustainable resilience, as advocated by sustainable development goals (SDGs), in distressed communities. The topic is addressed with the case of Macerata, an Italian city located at the epicentre of the devastating earthquake in 1997 and later, in a short time interval between August 2016 and January 2017. Necessary knowledge on modes and places of engagement and collaboration is delivered in the attempt to demonstrate that social and cultural factors have stronger impacts on devastated communities as they contribute to resilience for future incidents.

The paper uses a quantitative econometric approach. It unfolds in two steps. The first uses the estimation method through factor analysis of an index of resilience, a latent variable, and reveals that it comes from social, cultural, political and economic latent factors. The second uses a reduced equation model that elaborates and integrates two models: the one estimating the relationship between the level of development and the impacts due to natural disasters and the other containing the index of resilience, but only its most relevant ones. A rotated component matrix, which is the elaboration of the model, will be created.

Although measuring resilience, in practice, is hampered by both conceptual and methodological challenges, including finding reliable and meaningful data, the attempt to measure resilience in this research has helped in testifying two important research hypotheses. According to H1, resilience is a fundamental variable to ensure faster economic recovery and has a negative impact on the dependent variable (deaths); hence, it is considered statistically significant. According to H2, social resilience develops and increases at the event’s recurrence and leverages on the adaptive, self-organising community capacities in recovering from traumatic circumstances and episodes of distress.

The limitation of this paper is that the comparison between the two earthquakes is biased by the interviewees’ misleading responses on the provided questionnaires due to lack of memory about the 1997 shock and a more higher perception of the latest quakes that occurred recently in 2016 and 2017. There is a strong awareness of the fact that future research will improve the analysis suggested in this paper by attempting a quantification of the perception about the difference between the two occurred earthquakes by replacing the dummy variable (β₆ improvement) with a cluster analysis.

The paper fills the gap in the empirical literature on risk management and organisational resilience. This research represents a guide to support and accelerate building resilience by people engagement and empowerment, enthusiasm and commitment in a way that conventional politics is failing to do. In particular, it aims to support public organisations and policymakers at the front by providing them with reliable information on the factors and concerns that need to be considered to increase community’s level of resilience, coherently with their endogenous characteristics, to ensure a steady, stable and sustainable recovery from the crisis.

This research teaches that resilience depends on the existence of minimum preconditions for building resilience – political and economic opportunities, as well as cultural and social factors – as the measurement of tangible factors such as assets and financial capital may not capture everything that influences resilience. However, although it is common sense that disaster recovery processes are significantly hard to bear, it is important to acknowledge that they can offer a series of unique and valuable opportunities to improve on the status quo. Capitalizing on these opportunities means to well-equip communities to advance long-term health, resilience and sustainability and prepare them for future challenges.

This paper contributes to the discussion over the development of sustainable cities and communities by providing a resilience measurement framework in terms of indicators and dimensions of resilience. It emphasises on the endogenous adaptation capacity of territories partially analysed in the empirical literature with regard to resilience. The originality relates to the suggested model being a tool for social and territorial analysis, useful for ensuring a summary and comprehensive assessment of socioeconomic resilience; comparing different timelines (the first earthquake occurred in 1997 and the other two, occurring in a short time interval from one another, in August 2016 and January 2017).

The issue of foreign aid has continued to gain renewed economic cum political attention in the early years of the twenty-first century. At a summit, popularly known as the Millennium Summit, which took place in 2000, there was an agreement by the international community concerning some goals known as the Millennium Development Goals which were targeted to be reached by the year 2015 but have now been replaced by the Sustainable Development Goals. Against this background, it becomes pertinent to ascertain the contributions and impact of foreign aid in the form of Overseas Development Assistance (ODA) on capital formation in Nigeria. This is an area of foreign aid studies that has been ignored by many researchers. Most studies are seen delving into analyzing the aid-growth nexus without evaluating the transmission link through which foreign aid transmits to affect economic growth. There is paucity of studies on the aid-capital nexus. The paper aims to discuss these issues.

The empirical method used was autoregressive distributed lag (ARDL) model.

The empirical results from the ARDL model estimations show that foreign aid, which is proxied by ODA, has a positive and significant impact on capital formation in Nigeria for the years under analysis. The result of the Granger causality test shows that a bi-directional granger causality exists between foreign aid and gross fixed capital formation (GFCF).

Empirical results from the ARDL model estimations show that foreign aid, which is proxied by ODA, has a positive and significant impact on capital formation in Nigeria for the years under analysis. The result of the Granger causality test shows that a bi-directional Granger causality exists between foreign aid and GFCF. It is therefore recommended that government should make serious efforts toward the implementation and effective utilization of foreign aid. Appropriate policy measures that would monitor the maximum and effective utilization of foreign aid are also required.

On December 14, 2010, University of Puerto Rico (UPR) student activists initiated the second wave of their strike at a disadvantage. The presence of the police force inside the campus raised the stakes for the student movement. No longer did student activists have the “legal rights” or control of the university as a physical public space to hold their assemblies and coordinate their different events. As a result, student activists had to improvise and (re)construct their spaces of resistance by using emotional narratives, organizing non-violent civil disobedience acts at public places, fomenting lobbying groups, disseminating online petitions, and developing alternative proposals to the compulsory fee. This second wave continued until March 2011, when it came to a halt after an incident that involved physical harassment to the Chancellor, Ana Guadalupe, during one of the student demonstrations. The paper aims to discuss these issues.

Building on Ron Eyerman’s (2005, p. 53) analysis on “the role of emotions in social movements with the aid of performance theory,” the author center this paper on examining student activists’ tactics and strategies in the development and maintenance of their emotional narratives and internet activism. By adapting Joshua Atkinson’s (2010) concept of resistance performance, the author argues that student activists’ resistance performances assisted them in (re)framing their collective identities by (re)constructing spaces of resistance and contention while immersed in violent confrontations with the police.

Ever since the establishment of the university as an institution, student activism has played a key role in shaping the political policies and history of many countries; “today, student actions continue to have direct effects on educational institutions and on national and international politics” (Edelman, 2001, p. 3). Consequently, and especially in times of economic and political crisis, student activism has occupied and constructed spaces of resistance and contention to protest and reveal the existing repressions of neoliberal governments serving as a (re)emergence of an international social movement to guarantee the accessibility to a public higher education of excellence. Thus, it is important to remember that the 2010-2011 UPR student activism’s success should not be measured by the sum of demands granted, but rather by the sense of community achieved and the establishment of social networks that have continued to create resistance and change in the island.

As of yet there is no thorough published analysis of the 2010-2011 UPR student strike, its implications, and how the university community currently perceives it. By elaborating on the concept of resistance performance, the author’s study illustrates how both traditional and alternative media (re)presentations of student activism can develop, maintain, adjust, or change the students’ collective identity(ies). The author’s work not only makes Puerto Rico visible in the research concerning social movements, student activism, and internet activism; in addition, it provides resistance performance as a concept to describe various degrees of participation in current social movements.

The aim of this paper is to investigate the new role that universities are assuming as entrepreneurial entities supporting the development of regional innovation systems through an international comparison, in order to address the demand for global competitiveness. The purpose of this paper is to compare how some universities of the Mediterranean area and of South-East Asia conceive and implement an entrepreneurial culture through their curricula, conducting a two-way comparison between Italy and Singapore.

The methodology consists of a multi-method approach, based on a comparative analysis which involves the use of a narrative style and a content analysis carried out on the Italian and Singaporean entrepreneurship programmes. The method consists of comparing different systems with similar characteristics, with an analysis focused on particularly relevant environmental factors, to find an explanation about how an innovative way of teaching entrepreneurship to students can affect the development of regional innovative systems.

The study analyses the Italian and Singaporean environmental factors that are helpful in understanding the basis for the promotion of an entrepreneurial attitude, and the end result of the paper is to set out the differences in the evolvement of entrepreneurial universities and innovative teaching programmes between the two countries being analysed. The research uses an international comparison to investigate the relationships between a set of variables that influence government authorities, leading them to invest in programmes on entrepreneurship.

Studying the Singaporean experience, one of the leading Nation investor in entrepreneurial education, is useful in highlighting limits of less advanced higher education systems and in helping them to encourage an entrepreneurial culture.

This paper aims to unveil colonial racist elements related to the cases of racism in advertising judged by the Brazilian Council of Advertising Self-Regulation (Conar), from 1980 until 2020.

A qualitative critical and historical research was developed, based on a decolonial perspective, with the use of critical discourse analysis (CDA).

By analyzing such phenomenon, the present study can discuss how self-regulatory codes that are based on the International Chamber of Commerce (ICC) 1937 Code are not equipped to deal with racist issues.

Discussions that focus on how racial elements in advertising are treated by a regulatory agency are scarce. Despite the focus being on the Brazilian case, this phenomenon should not be understood as a particularity of this country, since problems related to racism in advertising in countries that also have ICC-type self-regulatory codes are frequent.