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Article
Publication date: 8 October 2019

Bashar S. Gammoh, Anthony C. Koh and Sam C. Okoroafo

This study aims to extend current research efforts by utilizing the institutional theory to propose cross-cultural-based asymmetrical moderating effects of ethnocentrism…

Abstract

Purpose

This study aims to extend current research efforts by utilizing the institutional theory to propose cross-cultural-based asymmetrical moderating effects of ethnocentrism and cultural openness on the effectiveness of global, foreign and local consumer culture brand positioning strategies of high-tech products.

Design/methodology/approach

This study used an experimental design in the USA (developed country) and India (developing country). Print advertisements across the two countries were used to explore the proposed moderating effects of ethnocentrism and cultural openness on consumer brand evaluations of a high-tech product under the three different consumer culture brand positioning strategies.

Findings

Overall, this study provided empirical evidence in support of the proposed cross-cultural asymmetrical effects. The study findings indicate that consumer ethnocentrism seems to be more important in influencing a subject’s brand evaluations across the positioning strategies in a developed country like the USA, while consumer cultural openness will be more important in influencing a subject’s brand evaluations across the positioning strategies in a developing country like India.

Originality/value

Despite existing research efforts on the potential benefits of positioning brands using global, foreign or local consumer cultures, there is a lack of empirical evidence regarding the effectiveness of these positioning strategies across different cultures. Theoretically, this research draws on the institutional theory to investigate the asymmetrical cross-cultural moderating effects of ethnocentrism and cultural openness on the effectiveness of the three-consumer culture brand positioning strategies. Managerially, this study provides empirically based suggestions for brand managers attempting to position their brands with different segments of consumers while highlighting the importance of cultural differences between developed and developing markets.

Details

Journal of Product & Brand Management, vol. 29 no. 3
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 March 1991

Anthony C. Koh

The relationships between organisational characteristics, exportmarketing strategy, and export performance are examined. Based on anationwide survey of United States…

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1095

Abstract

The relationships between organisational characteristics, export marketing strategy, and export performance are examined. Based on a nationwide survey of United States exporting firms, it is shown that exporters who are committed to exporting and are formally trained in international business tend to sell directly to final end‐users, utilise their own export department, and charge higher prices for products exported than for sales in the domestic market. In turn, such exporters tend to perform better financially.

Details

International Marketing Review, vol. 8 no. 3
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 March 2011

Bashar S. Gammoh, Anthony C. Koh and Sam C. Okoroafo

The purpose of this paper is to examine the impact of global consumer culture positioning (GCCP) in comparison to local consumer culture positioning (LCCP) strategies on…

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11798

Abstract

Purpose

The purpose of this paper is to examine the impact of global consumer culture positioning (GCCP) in comparison to local consumer culture positioning (LCCP) strategies on consumer evaluations of a new unknown brand.

Design/methodology/approach

Using an experimental method in the USA and India, the paper examines if the use of such positioning strategies in a print advertisement stimuli influence consumer evaluations of a fictitious brand.

Findings

The results support the effectiveness of such strategies as demonstrated by overall improvement in subjects' attitudinal evaluations of the fictitious brand when GCCP is used relative to the use of LCCP. Furthermore, our results show a moderation effect for subjects' level of belief in global citizenship on the effectiveness of the GCCP strategy. These results were observed across the two samples.

Research limitations/implications

This study provides valuable managerial insights into the potential value of GCCP strategy and offers specific strategic positioning guides to brand managers competing in the global marketplace.

Originality/value

With the emergence of global market segments, it is important to assist brand managers seeking to strengthen their brand's equity in a competitive global marketplace. This paper contributes to the literature on international brand positioning by empirically investigating the usefulness of GCCP as a strategic positioning guide for global marketing managers.

Details

Journal of Product & Brand Management, vol. 20 no. 1
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 5 June 2007

Anthony Y.K. Yam, Michael F.S. Chan and Walter W.C. Chung

The challenge of global product design and manufacturing in the networked enterprise is to have an information hub supported by an information infrastructure that is…

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2420

Abstract

Purpose

The challenge of global product design and manufacturing in the networked enterprise is to have an information hub supported by an information infrastructure that is difficult to imitate by competitors. The global company can use this global network to share information among its members and provide fast response to customers. The purpose of this paper is use to the dispersed production network to show where knowledge management can be deployed in operations for gaining competitive advantage.

Design/methodology/approach

The case study method was selected as the research method. The case of Hasbro Far East Ltd is presented to depict the components of the information hub and why knowledge management can be effectively deployed in the management of the collaborative product development process.

Findings

The findings of the case study support the argument that the streamlined collaborative process can be institutionalised in the form of information hub to facilitate the use of a new business model for global product design and outsourced manufacturing. The new business model guides an incremental approach in transforming the operations of a global enterprise which serves a show case in business process management for benchmarking.

Research limitations/implications

This paper offers a business model of knowledge management in networked enterprise for global product design and manufacturing. The success of using the model depends on the sponsor in the creation of the knowledge‐based system and the ability in resolving conflicts through information sharing among members of networked enterprise. Future research should concentrate on developing enterprise performance tools to facilitate the alignment of views from different participants of the network so that they can become sponsors earlier in committing to the development of an information hub for knowledge management and achieve the new dispersed production network business model.

Originality/value

Findings may pose interesting implications for global entrepreneurs, policymaker, suppliers and supporting institutions, for the way they work together to gain the most benefits and competitive advantage from the new business model.

Details

Benchmarking: An International Journal, vol. 14 no. 3
Type: Research Article
ISSN: 1463-5771

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Content available
Book part
Publication date: 19 December 2017

Karin Klenke

Abstract

Details

Women in Leadership 2nd Edition
Type: Book
ISBN: 978-1-78743-064-8

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Article
Publication date: 30 December 2020

Joseph Emmanuel Tetteh and Anthony Amoah

In the wake of climate change and its associated impact on firms' performance, this paper attempts to provide a piece of empirical evidence in support of the effect of…

Abstract

Purpose

In the wake of climate change and its associated impact on firms' performance, this paper attempts to provide a piece of empirical evidence in support of the effect of weather conditions on the stock market performance.

Design/methodology/approach

Monthly time-series dataset and the fully modified ordinary least square (FMOLS) semi-parametric econometric technique are used to establish the effect of weather variables on stock market return.

Findings

This study finds that temperature and wind speed have a negative and statistically significant relationship with stock market performance. Likewise, humidity exhibits a negative relationship with stock market performance, albeit insignificant. The relevant stock market and macroeconomic control variables are statistically significant in addition to exhibiting their expected signs. The findings lend support to advocates of behavioural factors inclusion in asset pricing and decision-making.

Practical implications

For policy purposes, the authors recommend that traders, investors and stock exchange managers must take into consideration different weather conditions as they influence investors' behaviour, investment decisions, and consequently, the stock market performance.

Originality/value

To the best of the authors’ knowledge, this study provides the first empirical evidence of the nexus between disaggregated weather measures and stock market performance in Ghana. This study uses monthly data (which are very rare in the literature, especially for developing country studies) to provide empirical evidence that weather influences stock market performance.

Details

Journal of Economic and Administrative Sciences, vol. 37 no. 4
Type: Research Article
ISSN: 1026-4116

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Article
Publication date: 7 November 2016

Pamela Kent, Richard Anthony Kent, James Routledge and Jenny Stewart

The purpose of this paper is to examine the effectiveness of voluntary governance mechanisms in Australia.

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3143

Abstract

Purpose

The purpose of this paper is to examine the effectiveness of voluntary governance mechanisms in Australia.

Design/methodology/approach

This study identifies similar choices of corporate governance by Australian firms and tests the effectiveness of the choices made based on the earnings quality of reported firms. Cluster analysis is conducted using governance best practice variables, firm size and an earnings quality variable.

Findings

This paper’s results support the voluntary governance approach for smaller firms, but suggest that mandatory governance requirements could be beneficial for larger firms. Evidence suggests that a benefit accrues for larger firms with the adoption of governance best practice. Cluster analysis indicates that larger firms tend to exhibit higher levels of adoption of governance best practice than smaller firms.

Originality/value

This paper adds to the literature by providing important information regarding the suitability of adoption of voluntary governance mechanisms in Australia.

Details

Accounting Research Journal, vol. 29 no. 4
Type: Research Article
ISSN: 1030-9616

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Book part
Publication date: 23 September 2016

Reed E. Nelson, Anderson Santana and Matthew S. Wood

Entrepreneurship involves complex interactions between individuals and environments but there is little research on these dynamics. We address this gap by conducting an…

Abstract

Entrepreneurship involves complex interactions between individuals and environments but there is little research on these dynamics. We address this gap by conducting an inductive qualitative study of entrepreneurs in the exclusive tourist destination of Tiradentes, Brazil. Tiradentes has a unique architectural, cultural, and economic heritage that serves as a unique sociocultural backdrop that influences entrepreneurs’ models of start-up thinking and action. Specifically, our investigation revealed that entrepreneurs’ backgrounds (native vs. nonnative) and social identities come together with the sociocultural fabric of the community in a way that moved them towards a “Joia” or “Bijuteria” orientation, each of which were associated with a distinct mindset. This diversity had implications for entrepreneurs’ conceptualizations of start-up models possible within the backdrop of Tiradentes sociocultural fabric and this influenced the actions entrepreneurs took such as the geographic location chosen for the business and the business practices used. We discovered that entrepreneurs favoring one orientation over another tended to occupy predictable physical and social positions in the community while also espousing similar values and perspectives. These results are used to elaborate the theory on the link between the external and internal explanation for entrepreneurial thinking and action. The net effect is new understanding regarding ways models of start-up thinking and action can be investigated.

Details

Models of Start-up Thinking and Action: Theoretical, Empirical and Pedagogical Approaches
Type: Book
ISBN: 978-1-78635-485-3

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Article
Publication date: 29 March 2021

Samuel Ikechukwu Egwunatum, Anthony Chukwunedum Anumudu, Emmanuel Chidiebere Eze and Imoleayo Abraham Awodele

Lack of strict compliance to the principles of total quality management (TQM) by construction organizations has brought about poor quality of the finished building…

Abstract

Purpose

Lack of strict compliance to the principles of total quality management (TQM) by construction organizations has brought about poor quality of the finished building projects. This has been blamed for the incessant structural failure reported in Nigeria. This study appraised TQM implementation in the Nigerian construction industry, with a view to mitigating structural failure rate of construction projects. To achieve this aim, the study aims to assess the practice level of TQM and the factors hindering TQM implementation on construction projects.

Design/methodology/approach

The study utilized a well-structured questionnaire and convenient sampling method in the gathering and sampling of data among construction professionals in Imo state, Nigeria. Data analyses were done using, frequency, percentage, mean analytics and Pareto analysis.

Findings

The study revealed that major practice of TQM principles with respect to structural failure rate are purchasing: ensuring the procurement of materials of the specified quality standard, ensuring the use of a quality improvement construction process of the organization, site management responsibility: this entails ensuring quality supervision by the project management leadership and monitoring and control of quality during the construction to guarantee firm observance quality standards. Also, the major factors hindering TQM implementation on construction projects are: inadequacy of the necessary machineries, equipment, tools and facilities for the effective execution of work on construction site; breakdown in communication and information exchange between the management and supervisory teams on site; poor attitudes and strategies toward maintenance of equipment, tools and machines; and absence of prompt salary and incentive payment. It was recommended that construction firms must require the suppliers of construction materials to strictly comply with quality specification evidence in quality certification of delivered materials to mitigate structural failure.

Research limitations/implications

This study appraised TQM implementation in the construction industry of Nigeria, with emphasis on Imo state. The study underscores the practice level of TQM and the key factors hindering TQM implementation on construction projects. Following the localized geographical limitation of the study area, a similar research in other part/states of Nigeria or even in other developing countries of African is necessary.

Practical implications

The practices level of TQM and the factors hindering TQM implementation were identified. This will be useful in guiding construction firms, other industry's key stakeholders and regulatory agencies in bringing about a sustainable quality management system for improve profit and value maximization and avoiding incessant structural failure.

Originality/value

This is one of the few studies that have assessed the practice level of TQM and the factors hindering TQM implementation on construction projects in Nigeria. This study took place in Imo state with records of periodic structural failure and building collapse.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

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Article
Publication date: 31 August 2021

Tessa Withorn, Jillian Eslami, Hannah Lee, Maggie Clarke, Carolyn Caffrey Gardner, Cristina Springfield, Dana Ospina, Anthony Andora, Amalia Castañeda, Alexandra Mitchell, Joanna Messer Kimmitt, Wendolyn Vermeer and Aric Haas

This paper presents recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography…

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1068

Abstract

Purpose

This paper presents recently published resources on library instruction and information literacy, providing an introductory overview and a selected annotated bibliography of publications covering various library types, study populations and research contexts.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2020.

Findings

The paper provides a brief description of all 440 sources and highlights sources that contain unique or significant scholarly contributions.

Originality/value

The information may be used by librarians, researchers and anyone interested in a quick and comprehensive reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 49 no. 3/4
Type: Research Article
ISSN: 0090-7324

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1 – 10 of 113