Search results

This study aims to explore the adoption behaviour of consumers towards innovative technology products and services (ITPS).

A qualitative study using semi-structured in-depth interviews was conducted with 47 respondents. Their lived experiences across 50+ ITPS were studied. A grounded theory approach was used to develop a theory with reference to consumer adoption of ITPS.

Themes emerged across the adoption process, such as triggers for adoption (pressing need, making life more pleasurable, urge to acquire and forced initiation); hesitancies faced by consumers during evaluation (value alignment, utilization, ecosystem, risks with new technology and price); and factors that help in overcoming the hesitancies (word of mouth, de-risking schemes and self-devised strategies).

Innovators must understand customer triggers and design offerings that activate the same – addressing a pressing need or making lives more pleasurable. Users driven purely by an urge to acquire can be a source of early word of mouth for radical innovations. Innovations must be designed and communicated to minimize hesitancies. Mitigating schemes such as equated monthly installment and return policy can be offered to empower customers to overcome hesitancies. Factors such as price, risk, beliefs, traditions and nationalistic values assume importance, specifically in an emerging economy.

This study based on grounded theory keeps the user at the centre and explains the innovation adoption phenomenon for a wide variety of 50+ ITPS in the context of an emerging economy.

This systematic literature review aims to explore the adoption, global acceptance and implementation of human resources (HR) analytics (HRA) by reviewing literature on the subject. HRA adoption can assist HR professionals in managing complex procedures and making strategic human resource management (SHRM) decisions more effectively. The study also aims to identify the applications of analytics in various disciplines of management.

The review is conducted using a domain-based structured literature review (SLR), emphasizing the diffusion of innovative thinking and the adoption process of HRA among early adopters. The philosophical stances are analyzed with the combination of research onion model and PRISMA protocol. Secondary data are gathered from published journals, books, case studies, conference proceedings, web pages and media stories as the primary source of information.

The study finds that skilled professionals and management assistance can significantly impact adoption intentions, enabling professionals to deal with analytics. The examples and analytical models provided by early adopters allow managers to manage complex processes and make SHRM decisions.

The study suggests that the lack of use of quantitative techniques is a key limitation and should be considered in future studies. Despite the rise in the number of research papers on HRA, its application in the workplace remains limited.

This research can assist managers in implementing HRA and help resolve complex and inefficient processes, making SHRM decisions.

This study adds to the existing body of knowledge on how HRA can aid a company's efficacy and performance and can be considered one of the first to link adoption and HRA.

Building on Stimulus Organism Response theory, the current study examines the influence of Integrated store service quality (ISSQ) on the omnichannel customer experience dimensions (Cognitive, Affective and Relational), subsequently leading to their psychological ownership of the store, which eventually explains their Augmenting, Co-developing, Influencing and Mobilizing behaviors. The moderating role of omnichannel shopper perceived relationship investment in a few proposed relationships was tested.

The research is a descriptive, quantitative and cross-sectional investigation. A purposive sampling technique was used. It was conducted using data collected from 554 Indian omnichannel shoppers using a validated self-administered questionnaire. The proposed conceptual model was tested using PLS-SEM.

The results indicate that ISSQ positively impacts all three dimensions of omnichannel customer experience (cognitive, affective and relational). All three dimensions directly affect psychological ownership, eventually impacting their (Augmenting, Co-developing, Influencing and Mobilizing) engagement behaviors. The moderating effect of the omnichannel shopper, perceived relationship investment, revealed that it had a significant positive impact on the relationship between dimensions of omnichannel customer experience and psychological ownership of shoppers towards the store, which eventually fosters the customer–retailer value co-creation like engagement behaviors.

The study is conducted in the Indian population, where omnichannel retailing is still nascent.

This study addresses the need to investigate other dimensions (apart from cognitive and affective) of the omnichannel customer experience that might eventually influence various service firms' customer engagement behaviors. This study is the first to show that integrated store service quality might stimulate (Augmenting, Co-developing, Influencing and Mobilizing) engagement behaviors through customer experience dimensions and the customer's sense of belongingness to the store. The moderating role of omnichannel shoppers' perceived relationship investment in a few proposed relationships was tested.

This paper aims to investigate the influence of “BroncoCut-X” (copper core-ZnCu50 coating) electrode on the machining of Ti-3Al-2.5V in view of its extensive use in aerospace and medical applications. The machining parameters are selected as Spark-off Time (ST_off), Spark-on Time (ST_on), Wire-speed (S_w), Wire-Tension (WT) and Servo-Voltage (S_v) to explore the machining outcomes. The response characteristics are measured in terms of material removal rate (MRR), average kerf width (KW) and average-surface roughness (SA).

Taguchi’s approach is used to design the experiment. The “AC Progress V2 high precision CNC-WEDM” is used to conduct the experiments with ϕ 0.25 mm diameter wire electrode. The machining performance characteristics are examined using main effect plots and analysis of variance. The grey-relation analysis and fuzzy interference system techniques have been developed to combine (called grey-fuzzy reasoning grade) the experimental response while Rao-Algorithm is used to calculate the optimal performance.

The hybrid optimization result is obtained as ST_off = 50µs, ST_on = 105µs, S_w = 7 m/min, WT = 12N and S_v=20V. Additionally, the result is compared with the firefly algorithm and improved gray-wolf optimizer to check the efficacy of the intended approach. The confirmatory test has been further conducted to verify optimization results and recorded 8.14% overall machinability enhancement. Moreover, the scanning electron microscopy analysis further demonstrated effectiveness in the WEDMed surface with a maximum 4.32 µm recast layer.

The adopted methodology helped to attain the highest machinability level. To the best of the authors’ knowledge, this work is the first investigation within the considered parametric range and adopted optimization technique for Ti-3Al-2.5V using the wire-electro discharge machining.

Future service interactions are anticipated to use humanoid robots in a society that is shifting to a digitalized era. Currently, it is evident that many businesses are replacing service interactions with self-service technologies (SSTs). This movement creates substantial societal changes that researchers have not paid sufficient attention to comprehend. In this setting, the purpose of this study is to examine the social drivers that influence customer mobility toward co-creating value via SSTs. The study also seeks to discover variations in customers' willingness and capacity to adopt SSTs.

To fulfill the research aims, a qualitative technique was adopted, with semistructured interviews conducted with 25 SST users from varied demographic backgrounds. To recruit individuals for the study, a nonprobabilistic purposeful sampling technique was adopted, with the goal of employing information-rich instances. The data were analyzed using thematic analysis.

The study identified eight social drivers that are important in the customer transition toward co-creating value with SSTs. According to the study, SSTs are characterized as a social trend in which adoption is accepted (social norm) and modifies social connections in a new direction. Using SSTs has evolved into a socializing tool that gives people social acknowledgment. Some people see SSTs as social pressure, putting them at a disadvantage if they do not adopt. People, on the other hand, acquire sufficient social support and independence to use SSTs. Customers were categorized into four groups depending on their willingness and ability to embrace SSTs: trendsetters, dreamers, old-fashioned and stragglers.

In practice, service providers can use this knowledge to successfully promote their SSTs and create enhanced client experiences through technological interfaces.

The study adds new knowledge by identifying social determinants in customer shifts toward SSTs, a phenomenon that has not been studied previously, and it adds to marketing theory by proposing a typology to group customers based on their ability and willingness to embrace SSTs.

This study aims at improving combustion process to reduce emissions. Emissions such as carbon monoxide, particulate matter and unburnt hydrocarbons are a result of incomplete combustion. These emissions have useful energy but cannot be reclaimed. Hence, to enhance combustion, effect of biofuel blending on diesel combustion was investigated.

Essential oils have been found easier for blending with diesel because of simple molecular structure compared to vegetable oils. Lavender oil is an essential oil which has not yet been studied by blending with diesel. The major constituents of lavender oil are linalyl acetate (cetane number improver) and linalool (nitrogen oxides reduction). A single-cylinder, four-stroke diesel engine was run by blending diesel with lavender oil (Lavandula angustifolia oil [LAO]) in varying proportions, 5%, 10% and 15% by volume.

Higher heat release rate (HRR) was observed using lavender oil blends compared to pure diesel. Compared to diesel, an increase in brake-specific fuel consumption using blends was observed. LAO15 has the lowest CO emissions at all loading conditions, 29.3% less at 100% load compared to diesel. LAO5 and LAO15 have 6.9% less HC emissions at 100% load condition compared to diesel. LAO15 has only 1.3% higher NO_x emissions compared to diesel at 100% load condition. LAO5 has the lowest smoke content at all loading conditions.

Lavender oil was used directly without any processing. Tested on single-cylinder engine.

To the best of the author’s knowledge, currently, there is no published work on lavender oil–diesel combination. Lavender oil can provide a simple renewable solution for diesel additives with potential up to 15% blending.