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Article
Publication date: 11 January 2021

Anshu Saxena Arora, Amit Arora and Datis Khajeheian

Abstract

Details

International Journal of Emerging Markets, vol. 16 no. 1
Type: Research Article
ISSN: 1746-8809

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Abstract

Details

International Journal of Emerging Markets, vol. 15 no. 1
Type: Research Article
ISSN: 1746-8809

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Article
Publication date: 10 July 2020

Amit Arora, Anshu Saxena Arora, K. Sivakumar and Gerard Burke

This paper aims to examines the moderating effect of small vs large supply base size on the relationship between strategic sustainable purchasing (SSP) and organizational…

Abstract

Purpose

This paper aims to examines the moderating effect of small vs large supply base size on the relationship between strategic sustainable purchasing (SSP) and organizational sustainability performance (OSP). SSP is conceptualized as a dynamic capability consisting of strategic purchasing and environmental purchasing. Environmental collaboration is conceptualized as a mediator between SSP and OSP. Extant research has not examined the effect of the size of the supply base on the relationship between SSP and OSP.

Design/methodology/approach

The hypothesized relationships are tested using a two-step multi-group analysis in partial least squares-structural equation modeling (PLS-SEM).

Findings

A small supply base size positively moderates the relationship between SSP and environmental collaboration, thus achieving OSP. In contrast, when the supply base is large, strategic purchasing is positively associated with environmental collaboration, while environmental purchasing is negatively related to environmental collaboration. A large supply base has a positive relationship to environmental collaboration and economic sustainability, while the relationship between environmental collaboration and environmental and social performance is not significant.

Practical implications

This research argues that despite the nuances in the moderating effects of small versus large supply base size, managers need to invest in both dynamic and relational capabilities to achieve organizational sustainability.

Originality/value

Scant research is available in supply chain management research that has examined the important effect of the supply base size on the relationship between SSP and OSP. This research aims to fill this gap. The study helps practitioners understand the effects of supply base sizes for their organizations, increase interrelationships among suppliers, reduce the level of differentiation among them, and, thereby, reduce costs and increase revenues.

Content available
Article
Publication date: 16 January 2017

Anshu Saxena Arora and Nicole Hartley

Abstract

Details

International Journal of Emerging Markets, vol. 12 no. 1
Type: Research Article
ISSN: 1746-8809

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Article
Publication date: 2 March 2012

Anshu Saxena Arora

The research study seeks to explore the relationship among strategic gaming, the learning organization model and approach, and transfer of learning as key success…

Abstract

Purpose

The research study seeks to explore the relationship among strategic gaming, the learning organization model and approach, and transfer of learning as key success strategies for improved individual and organizational performance and sustainable competitive advantage. This research aims to identify and elaborate on the strategic integration of interdisciplinary organizational areas leading to the development of a learning organization.

Design/methodology/approach

The research uses a cross‐sectoral case study approach to learning by focusing on the newly designed Advertising‐SCM (Ad‐SCM) simulation consisting of a strategic organizational game where experiential learning in organizational practice was emphasized and, subsequently, student learning outcome assessment results were analyzed.

Findings

The Ad‐SCM simulation game project strengthened the interdisciplinary business education for the learners by preparing them to connect to the corporate world effectively through the use of strategic gaming that modeled learning organization practice and transfer of knowledge, skills, attitudes and job relevant qualities to excel in the workplace. Interdisciplinary strategic games are valuable tools for learning and knowledge management within and across organizations, and need to be further investigated.

Research limitations/implications

The research is useful for educators to try interdisciplinary, innovative projects to reinforce learning across all organizational disciplines in an inter‐organizational setting, and improve organizational performance for a sustainable competitive advantage. The research is of great value to industry professionals as it motivates critical thinking through the use of the “learning organization” as an interdisciplinary learning zone and investigates the key issues in cross‐sectoral business management areas.

Practical implications

Interdisciplinary strategic gaming enables industry involvement to build up cross‐disciplinary management exchanges between employees and provides real‐life case scenarios for interdisciplinary research projects. This research explores the possibility of transfer of learning during the individual's academic pursuits leading to the reduction in training costs and improved return on investment for organization in the future.

Originality/value

The paper utilizes an innovative research stream highlighting the relationship among the use of strategic gaming, becoming a learning organization and transfer of learning for effective learning and knowledge management.

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Article
Publication date: 18 April 2016

Jun Wu, Anshu Saxena Arora and Amit Arora

Ambient advertising is a unique, intimate and non-traditional form of communication between the product and the consumer; and uses all physical and environmental elements…

Abstract

Purpose

Ambient advertising is a unique, intimate and non-traditional form of communication between the product and the consumer; and uses all physical and environmental elements leading to stronger customer engagement. The purpose of this paper is to explore the innovations in ambient advertising including flash mob dancing, use of structures, posters, props, bus tickets, supermarket floors, shopping carts, bank receipts, animals, and other strange and unusual venues in developed economies (e.g. the USA) vs emerging economies (e.g. India).

Design/methodology/approach

The research proposes relationship strength (R)-inherent drama (I)-prodigious execution (P) or R-I-P conceptual framework to measure ambient advertising and delves into the R-I-P constructs of ambient advertising.

Findings

The results of Study 1 demonstrate that consumers’ global consumption orientation positively influences their attitudes toward ambient advertising. Results from Studies 2 and 3 exhibit interesting comparisons of innovations in ambient advertising between the USA and India; which improves understanding of globalization of ambient advertising in both developed and emerging economies. Relationship strength (R) between the product and the customer strengthens ad believability in both developed and emerging economies; while inherent dramatic surprise (I) displays contrasting results for developed and emerging economies. Prodigious execution (P) results in ad irritation for developed economies while it has no impact for emerging economies.

Research limitations/implications

Overall R-I-P constructs of ambient advertising strengthen brand and ad attitudes and purchase intentions. The research has strong implications for advertising innovations in the USA vis-à-vis India, and demonstrates stronger implications of advertising internationalization across developed and emerging economies.

Originality/value

The research is valuable in the context of emerging and developed economies of the world with respect to ambient advertising. The research explores the trends in ambient advertising and develops measures for testing perceptions of consumers in various world markets toward ambient advertising. The world economies exhibit varying levels of acceptance and appreciation to the global emerging advertising trends, and this presents a huge challenge to the companies worldwide.

Details

International Journal of Emerging Markets, vol. 11 no. 2
Type: Research Article
ISSN: 1746-8809

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Article
Publication date: 9 May 2016

Amit Arora, Anshu Saxena Arora and K. Sivakumar

The purpose of this paper is to propose a relational view of supply chain management strategy (RSCMS) and its impact on organizational performance and examine the…

Abstract

Purpose

The purpose of this paper is to propose a relational view of supply chain management strategy (RSCMS) and its impact on organizational performance and examine the moderating role of technological and market turbulences on these relationships.

Design/methodology/approach

The authors propose a conceptual model that links supply chain (SC) strategies to operational and relational outcomes of organizational performance. The authors follow an interdisciplinary approach by integrating insights from domains such as supply chain management (SCM), operations, marketing, management, management information systems, and technology management.

Findings

The proposed RSCMS framework presents 15 propositions that examine SCM strategies and their interrelationships, and examine how these strategies result in superior organizational performance.

Research limitations/implications

Through the RSCMS framework, the authors conceptualize transformation as a higher order SC strategy resulting from collaborative and integrative SCs, and tie the relational SC mix first to operational and relational outcomes and then to organizational performance.

Practical implications

The research provides a better understanding of SC strategies of collaboration, integration, and transformation, along with market and technological turbulences for more efficient and effective SCs.

Originality/value

In this research, the authors propose a unified RSCMS framework of SC mix strategies of collaboration, integration, and transformation and their influence on organizational performance; and explore how the RSCMS framework contributes to theory development, provide insights for managers, and explore avenues for further research.

Details

The International Journal of Logistics Management, vol. 27 no. 1
Type: Research Article
ISSN: 0957-4093

Keywords

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