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Research abounds highlighting the differences between males and females when they travel. Even in business travel, these differences have been acknowledged, with suppliers…
Research abounds highlighting the differences between males and females when they travel. Even in business travel, these differences have been acknowledged, with suppliers and marketers spending significant money to develop and market products to accommodate them. The purpose of this study is to ascertain whether differences exist in terms of mobile application usage between male and female business travellers.
A mixed method approach is followed. An internet-based survey is distributed and in-depth interviews conducted with South African business travellers. The Mann–Whitney U-test is used to test the differences between males and females and their mobile application usage. Content analysis is used to analyse the interviews.
The results show that mobile applications are perceived as more important by females than males in all the phases of the travel cycle, although most of these differences in perceived importance were not significant.
Owing to the online data-collection method and the self-selective process, the findings cannot be generalised to the global population of business travellers who use mobile applications.
The results should caution corporate organisations, travel management companies and their application developers not to spend unnecessary technological and financial resources on developing applications to accommodate differences between males and females, which might not exist. Companies should rather spend money on developing applications that will enhance and add convenience to the business traveller’s experience.
The main contribution of this study lies in investigating the applications market, particularly in the context of business travel. Applications focussed on specific sectors of the tourism industry, such as business travel applications, serve business travellers differently from generic travel applications. This research examines business travel-specific applications and expands the scale and scope of the enquiry, concentrating on the travellers’ view.
本论文主要研究男人和女人在旅游中的行为区别。特别是在商务旅游中, 男女差别确实存在, 这也验证了供应商和营销商在开发营销产品中的针对性和区别性。本论文旨在验证是否男女商务旅游者对使用移动APP存在区别。
本论文采用混合采样方法。采样方式通过网络问卷和深度访谈, 采样群体为南非商务游客。本论文采取Mann–Whitney U检验来测试男女在移动APP使用上的区别。本论文还采取文本分析法来分析访问数据。
移动设备， 性别， 商务旅行， 商务旅行周期， 商务旅客， 移动商务旅行应用
This paper aims to study the effect of two important marketing decisions on the extent of value capturing by the firm owners. First, it addresses the debate whether…
This paper aims to study the effect of two important marketing decisions on the extent of value capturing by the firm owners. First, it addresses the debate whether acquirers of young technology-based firms value targets that span multiple technology and market categories indicating multiples options for growth or prefer more narrowly defined targets with a clear product and market focus. Second, it investigates to what extent the use of alliances for marketing purposes contributes to value capturing and how they moderate the effect of diversification of technology and marketing.
To estimate the acquisition price, a linear regression model is used, including a Heckman correction controlling for the likelihood of being acquired. The hypotheses are tested in a sample of British venture capital backed firms.
Firms that convey focus in their marketing activities (either because they focus on a few market categories or because they rely on downstream alliance to market their inventions) receive higher valuations at acquisition than those that diversify. Further, also the size of the product portfolio is negatively correlated to the acquisition price. Finally, the results reveal that firms with a broad patent portfolio can reduce the negative effects on firm value by engaging in less downstream alliances.
This paper advances existing research on exit strategies for entrepreneurial firms by considering factors explaining acquisition prices, instead of acquisition probabilities. Further, it adds the categorization research by demonstrating how acquirers respond to complex combinations of technology and market categories.
Although there has been an increase in workplace studies on professional agency, few of these have examined the role of emotions in the enactment of agency at work. To…
Although there has been an increase in workplace studies on professional agency, few of these have examined the role of emotions in the enactment of agency at work. To date, professional agency has been mainly conceptualised as a goal-oriented, rational activity aimed at influencing a current state of affairs. Challenged by this, this study aims to elaborate the nature and quality of emotions and how they might be connected to the enactment of professional agency.
Data are collected in the context of a leadership coaching programme that aimed to promote the leaders’ professional agency over the course of a year. The participants (11 middle-management leaders working in university and hospital contexts) were interviewed before and after the programme, and the data were analysed using qualitative content analysis.
Findings showed that emotions played an important role in the leaders’ enactment of professional agency, as it pertained to their work and to their professional identity. The study suggests that enacting professional agency is by no means a matter of purely rational actions.
The study suggests that emotional agency can be learned and enhanced through group-based interventions reflecting on and processing one’s own professional roles and work.
As a theoretical conclusion, the study argues that professional agency should be reconceptualised in such a way as to acknowledge the importance of emotions (one’s own and those of one’s fellow workers) in practising agency within organisational contexts.
“OH, that socialist fellow” would have been the rejoinder of older members of the Bromley establishment up to 1950 to any mention of H. G. Wells. It was not held to be an honour for the town to have been the birthplace of H. G. Wells nor was it felt that he should be honoured by the town. No plaque marked the site of his birthplace and there was no greater stock of his books in the Bromley Library than in any other.
Computer corpus linguistics (CCL) is a scientific innovation that has facilitated the creation and analysis of large corpora in a systematic way by means of computer…
Computer corpus linguistics (CCL) is a scientific innovation that has facilitated the creation and analysis of large corpora in a systematic way by means of computer technology since the 1950s. This article provides an account of the CCL pioneers in general but particularly of those in Germany, the Netherlands, Sweden, and Switzerland. It is found that Germany and Sweden, due to more advantageous financing and weaker communities of generativists, had a faster adoption of CCL than the other two countries. A particular late adopter among the four was Switzerland, which did not take up CCL until foreign professors had been recruited.
– The aim of this study was to develop a valid and reliable measurement instrument for organizational culture on the basis of grid-group cultural theory (GGCT).
The aim of this study was to develop a valid and reliable measurement instrument for organizational culture on the basis of grid-group cultural theory (GGCT).
The study consisted of three phases. In a first phase, the literature was reviewed and experts on GGCT were consulted in order to design an item pool for the typology. In a second phase, a pilot study was done in two organizations of the Belgian federal government to evaluate this original item pool. The third phase consisted of the actual data gathering in seven organizations within the Belgian federal government.
The study showed that it is possible to measure organizational culture based on GGCT. The authors used confirmatory factor analysis to examine the underlying structure of the data and found support for the existence of four culture scales. Scale reliabilities in the third phase of the study were satisfactory and ranged between 0.703 and 0.848.
The current research was not specifically designed to evaluate content validity. Further research is needed to explore this issue. It would also be interesting to develop a GGCT-based measurement instrument for the team level.
The measurement instrument can be used by practitioners to describe and assess their organizational culture.
This study introduces a novel way to measure organizational culture, using a promising theoretical framework.