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A field investigation of 35 US international trade intermediaries reveals that, in response to various environmental factors, the intermediaries have made changes in the products they handle, the markets they serve, and the services they provide. They have also moved away from a pure export‐management‐company role to that of a trading company format. Draws implications for practitioners and policy makers.

International marketing can be conceptualised in terms of: (1) an extension of domestic marketing, (2) a collection of national marketings, (3) a manifestation of generic marketing, and (4) global marketing as the product of a new international integrative order. These concepts are expanded and updated.

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

Academic institutions struggle to differentiate themselves in the eyes of prospective students. Schools use their institutional missions to communicate their unique purposes and goals with core constituencies, but often the mission is not shared during recruitment. Academic libraries can assist in recruiting students by communicating the institution's mission through their collections. This paper aims to focus on the efforts of Brigham Young University's L. Tom Perry Special Collections.

This case study examines the approach of Brigham Young University's L. Tom Perry Special Collections, which has worked with its campus admissions office by serving as a stop on campus tours for high‐priority academic and athletic recruits.

These tour sessions are more than just quick show‐and‐tell sessions; they are opportunities to discuss the university's unique “Aims of a BYU Education”.

The case study provides new perspectives on how academic libraries can demonstrate value by tying their services and collections to recruitment efforts and to the mission of their parent institutions.

Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within and shows that these are in many, differing, areas across management research from: retail finance; precarious jobs and decisions; methodological lessons from feminism; call centre experience and disability discrimination. These and all points east and west are covered and laid out in a simple, abstract style, including, where applicable, references, endnotes and bibliography in an easy‐to‐follow manner. Summarizes each paper and also gives conclusions where needed, in a comfortable modern format.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Students often do not understand the relevance of social studies, are not interested in it, and some early childhood students confuse it with other disciplines. Various external and internal factors prevent teachers from providing meaningful social studies instruction; however, practical solutions can be approached more appropriately and interestingly through collaboration. A team of second grade teachers’ participation in lesson study, a 50 plus-year old Japanese collaborative model, and implications of their activities for 41 students are reported in this interpretative case study. Data concerning students’ perceptions of their social studies classroom environments and attitudes about social studies lessons were collected before and after the lesson study, using surveys and focus group interviews. There were slight changes, both positive and negative, in students’ perceptions of their social studies learning environments, though they were puzzled about the discipline of social studies. Early childhood stakeholders benefit from learning what young students articulate about social studies and social studies learning environments. The description of team collaboration, with early childhood social studies, could be helpful also to teachers engaging in job-embedded professional development.

In a fast evolving labour market, higher education graduates need to develop employability competences. Key in becoming employable is the ability to reflect on learning experiences, both within a curriculum as well as extra-curricular and work placements. This paper wants to conceptualise how an online learning platform might entail a reflective practice that systematically supports students in reflecting on their learning experiences.

When studying online learning platforms for developing students' employability competences, it became clear that the effectiveness of the platform depends on how the platform guides students' reflective practice. In turn, the authors studied which features (tools, services and resources) of the online learning platform are guiding the reflective practice.

This resulted in the introduction of an online learning platform, containing a comprehensive set of online learning tools and services, which supports students' reflective practice and, in turn, their employability competences. The online platform facilitates both feedback from curricular and work-related learning experiences and can be used as a start by students for showcasing their employability competences. The reflective practice consists of a recurrent, systematic process of reflection, containing various phases: become aware, analyse current state, draft and plan a solution, take action and, finally, reflect in and on action.

Future research revolves around studying the features of online learning platforms and their role in fostering students' reflection and employability competences.

The conceptual model provides concrete indicators on how to implement online learning platforms for supporting students' reflection and employability competences.

This is the first article that analyses an online learning platform that guides students' reflective practice and fosters their employability competences. The authors provide concrete suggestions on how to model the online platform, building further on reflective practice theory.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

The aim of this paper is to give an empirical illustration of value co-creation and to argue for narrative methodology as a fruitful analytical strategy when exploring the processes of value co-creation.

Through an in-depth case study in the non-profit housing sector in Denmark, the research explored how residents perceive and co-create value in a long-term service relationship. The point of departure is an understanding of value co-creation as a phenomenological construct determined by the beneficiary, and the research is based primarily on the perspectives of service-dominant logic and customer-dominant logic.

The research elucidated how value is both socially created and deconstructed through stories. Moreover, narrative analysis revealed how residents’ perceptions of services are deeply embedded in context and time. In this way, the study highlighted that the co-creation of value is inherently social and temporal.

Understanding how value is perceived and negotiated by customers might assist practitioners to refine their understanding of value co-creation and lead them to address customers in more nuanced ways.

Prevailing streams in service research on value co-creation argue for more studies and empirically grounded examples of value co-creation processes, especially those based in the customer sphere. This paper contributes to such an enhanced understanding of the process of value co-creation and gives the outline of a new methodology for studies in this specific area of service research.