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The media have been shown to be important sources of information about food and nutrition. Research shows that one aspect of the media, women's magazines, has a particularly strong influence. Women's magazines have widespread readership in all age groups and have considerable potential for the dissemination of information about food and nutrition. The publication of the NACNE 1983, COMA 1984 and COMA 1989 reports set guidelines for healthy eating and these topics have been discussed widely in all the media. The link between nutritional awareness and consumer food choices is suggested by research findings.