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The purpose of this paper is to propose a theoretical model that leverages the practical wisdom of the Panch-Kosa framework of yogic philosophy to develop an awareness of spirituality in the organization. It also provides quasi-quantitative empirical evidence to demonstrate its potential application.

A survey was designed and administered in four different organizations. Correlation, ANOVA and χ2 analysis were conducted to explore the applicability of the proposed framework.

The results indicate that values, as reflected in the physical aspects of an organization such as its logo, symbols and organizational elements characterized as “practice of Fair Governance” and “HR Effectiveness”, influence employee-related outcomes. Further, the study found that when there is a perfect “alignment” between an organization's intent to honor values and its corresponding actions, employees perceive the highest levels of holistic engagement.

This study has an implication on how to leverage practical wisdom from Hindu philosophy to enable individuals and organizations to transform to a higher level of consciousness.

The paper has ventured into an uncharted territory of integrating the yogic framework of Panch-Kosa to the organizational elements and has provided preliminary support for its applicability in organizations. Moreover, it operationalizes the notion of alignment between organization's value-centric strategy and actions and its impact on employee-related outcomes.

A plethora of youth development programmes exist across South Africa that can be characterised as social crime prevention or building youth resilience. However, many of these programmes can be seen as one dimensional, focussing largely on skills development and preparing youth for the labour market. In addition, a large number of these programmes are short-term interventions, with the long-term impact not always measured. A number of scholars over the last two decades have emphasised the importance of sustainability and envisioning a continuum of development, particularly for youth who have become disengaged from social institutions. Consequently, there is an urgent need to examine the different approaches to youth development and their value, and more importantly, to provide a platform for youth voices to be heard on their perceptions of what they need to enhance their growth and development, particularly in the context of the growing number of youth who are not in employment, education or training (NEET). An approach that is gaining currency in South Africa with NEET youth is that of a holistic approach. The purpose of this chapter is to explore a holistic approach to personal transformation in the youth sector as implemented by the Chrysalis Academy (CA) over the past 18 years. Its approach embraces the development of the whole person and encourages education in its broadest sense, including the arts, technical and vocational training, emotional intelligence, psychosocial support and spiritual development.

The learning outcomes of this paper is as follows: to showcase how a futuristic mission and planned branding initiatives can help start-up social enterprise to create a successful brand; to explain how a comprehensive understanding of the target group and innovative products/services and channel strategies help GoBhaarati position itself as an upcoming not for profit social enterprise; to argue how proper brand mission and branding can help even a small startup to create a brand identity in a fiercely competitive fragmented market dominated by big players; the constraints GoBhaarati faced in constituting and aligning distribution channel. These impulsions can have legal, environmental and or managerial foundations.

GoBhaarati Agro Industries and Private Limited (GoBhaarati) operated as a nonprofit social enterprise in the Health and Wellness Industry, providing natural indigenous traditional Indian products such as millets, honey, turmeric, jaggery, rock salt and serving millet-based snacks to consumers. At the epicenter of Gobhaarati's branding strategy was its health and wellness positioning. The company's mission was to increase the positive perception of millets and to convince consumers that there was intrinsic value in a product's origin and production processes. Iriventi aimed to achieve a turnover of at least ten crores by 2025, but the company's sales and financial resources were limited. With this clouding in mind, Iriventi could not decide whether to let GoBhaarati stay niche in business or to expand it organically.

Graduate and executive management education students can use the case. The case may also be used to focus on entrepreneurship and distribution management for start-up social enterprises.

Teaching Notes are available for educators only.

CSS 8: Marketing.

The purpose of this paper is to seek to propose that spiritual traditions of India have enormous wisdom to provide a wholesome spiritual foundation to the modern day management. It can also play a significant role in facilitating the dimensions of workplace spirituality as conceptualized by the western counterparts. The paper does not intend to reinvent the wheel but to present an integrated framework for facilitating workplace spirituality that incorporates the western and the Indian views.

For this study, the authors maintained an open approach. The authors first reviewed the extant literature on workplace spirituality to explore its dimensions. Thereafter, the authors searched for Indian spiritual traditions that can be suggested to have some similarity with the dimensions of workplace spirituality and can further help in facilitating those dimensions at the workplace.

The paper presents an integrated framework that suggests that doctrine of Karma Yoga, tradition of Loksangrah, Guna theory, daivi sampat and Pancha Kosha model can help in facilitating the five dimensions of workplace spirituality specified in the study.

The study proposes five dimensions of workplace spirituality which is not an exhaustive list. These dimensions may be facilitated by a variety of Indian spiritual traditions but this study includes only five specific Indian traditions.

The authors have creatively integrated the eastern and the western knowledge to come up with a framework that enriches the concept of workplace spirituality facilitation.

The purpose of this paper is to present a broad historical review of critical wisdom literature of ancient Indian tradition and examine how these precepts can complement and enrich the contemporary managerial frames.

The paper attempts to critically review remarkably deep religious and secular traditions of India and integrate them in a conceptual model.

The paper findings point towards the need for a holistic frame in overcoming fragmented viewpoints of contemporary management by strengthening the reflective domains of the managerial world.

The limitation of the paper lies in its didactic nature and the specificity of the contextual boundary limiting its ready transferability.

The paper provides a pointer in extending horizons of business or non‐business organizations in opening up their possibilities for achieving holistic managerial perspectives by combining economic, social and other higher order sustainable goals.

The paper's contribution is in its integrative value of some of the key themes of Indian wisdom literature and demonstrating their relevance to the modern management.

This study aims to explore the constructs of spirituality (SP) and entrepreneurial performance (EP) and their measurements to identify their connections. Attending to the needs of entrepreneurs to face the current global crisis, this research establishes a framework that integrates SP to enhance EP.

This study focuses on a comprehensive literature review and a comparison between constructs to come across with the proposal of a conceptual framework.

For SP, spiritual well-being was found as a good measure which, to the best of the authors’ knowledge, has never been used in entrepreneurship. EP has been typically measured by economic indicators, but recently, noneconomic benefits and effects on stakeholders have also been considered, so an integrated approach is proposed. The main contribution is a framework called holistic entrepreneurial inventory (HEI), which integrates the main elements of the constructs in a matrix showing their interconnection. It is accompanied by a scorecard for entrepreneurs to identify strengths and weaknesses in SP and EP.

This is a theoretical research and proposal; further empirical research could help confirm the present conceptual findings.

To help entrepreneurs identify the areas where they would like to improve, understanding the connection between SP and EP, which are dynamic states in constant change.

EP has been mainly focused on exogenous causes. The HEI scorecard may give entrepreneurs a different perspective from the innermost part of their being.