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Article
Publication date: 5 February 2018

Karina Goransson and Anna-Sara Fagerholm

The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from…

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Abstract

Purpose

The purpose of this paper is to explore how a visual perspective can be applied to strategic communication research. First, the term visual communication will be examined from various perspectives with an attempt to develop a foundation for this new academic territory. Second, this study summarises how visual approaches are applied in strategic communication research during 2005-2015, this is done by a literature review including an overall content analysis.

Design/methodology/approach

In order to explore how visual approaches can be applied to strategic communication research, the study started with a literature review by examining the term visual communication from various perspectives. The second step was to do a brief content analysis in order to provide a detailed pattern of theoretical visual approaches in strategic communication research published in scientific journals in the field of strategic communication 2005-2015. A qualitative coding scheme was developed based on the classification of visual approaches in communication research by Barnhurst et al. (2004) and Martin (2011).

Findings

The findings of this study not only support previous research indicating that visual approaches in communication research are increasing; the study also points in the direction of that visual approaches in the research field of strategic communication has slightly emerged during 2005-2015.

Research limitations/implications

This study summarises how visual approaches are applied in strategic communication research during 2005-2015.

Originality/value

This study can provide important knowledge about an innovative visual perspective in strategic communication research.

Details

Journal of Communication Management, vol. 22 no. 1
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 9 April 2018

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

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Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

For those of us born before 2000 without an iPhone permanently stuck in our hands, we have been rather slow on the take up of the importance of visual imagery on communication. And this is not just a lack of understanding of basic emoji or a belief that full sentences and correct grammar are necessary in all communication via mobile devices. It is more the realization of just how elemental the use of images is in every form of communication. For example, few realize that the second most popular search engine is probably YouTube; that almost certainly, YouTube is also the world’s most popular music listening service. While many older people crave text for the provision of information (preferably printed on paper), younger people need their information in a very non-textual way.

Practical implications

This paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 34 no. 4
Type: Research Article
ISSN: 0258-0543

Keywords

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