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Taking the entrepreneur’s perspective and a broad view of business advisory services, the purpose of this paper is to examine to what degree the need of business advisory services among Swedish start-ups, first-generation immigrants compared to non-immigrants, is fulfilled.

The sample data consist of a unique and comprehensive firm-level database and contain telephone interviews with 2,800 Swedish start-up entrepreneurs. The study examines 20 different kinds of business advice services, in terms of both need and use. Statistical methods such as Mann-Whitney test and regression analysis are used while controlling for entrepreneurial characteristics.

The findings suggest that immigrants’ compared to non-immigrants’ need for business advisory service was not fulfilled. Of the 20 different business advices, ten were fulfilled and ten were not fulfilled. Both strategic advice and operational advice were fulfilled as well as unfulfilled. Apart from ethnicity, other variables did influence the need of business advisory services.

The author was not able to make comparisons between different immigrant groups.

This study offers an explorative approach that contributes on how business advisory services are differentially tailored between start-ups by immigrants and those by non-immigrants. It illustrates to what extent public- and/or private-funded organizations contribute to fulfilment of the needs of immigrant and non-immigrant start-ups.

Few studies take the entrepreneur’s perspective and from such a perspective examine the fulfilment of needs of advice regarding both private and public organizations role in the area. Both the need and the use of business advisory services are studied as well as the kind of business advice that is needed.

This study aims to investigate the demand for business advisory services by owners of start-ups and young companies by taking a gender perspective. The study also examines whether risk-taking is more characteristic of masculine than feminine behaviour in this context.

A literature review examines business advisory services and risk aversion from a gender perspective. The empirical data are derived from interviews with owners of more than 2,700 start-ups and young companies in Sweden. A number of key variables compare how the company owners (women and men) view business advisory services as a way to overcome risk and to gain access to information in networks. Several statistical tests are used to analyse these data.

Women owners of start-ups and young companies use more and different business advisory services than men owners. There are differences among the men owners and women owners with regard to the amount of start-up capital, company size and industry sector. Given the risks associated with start-up, business advisory services are important to women in helping them reduce their risk in the start-up and early stages of their companies.

Companies in Sweden’s largest city, Stockholm, were not included in the sample. Financial data were not used as variables.

Policymakers should address women owners’ greater demand for business advisory services in their companies’ early stages.

This study’s originality is its gender perspective on the demand for business advisory services by start-ups and young companies and its challenge to previous findings about entrepreneurial behaviour and risk-taking.